The first "Egg House Restaurant" in China with the signboard of "Professional Egg Cooking Restaurant" has been unveiled at Longzhimeng Shopping Center in Zhongshan Park. The reporter learned that Egg House and the famous fashion restaurant "daikanyama" also belong to Exhibition Garden International Group, and will become the two major brands promoted by the latter in Chinese mainland in the next few years. According to Zhang Yitao, general manager of Shanghai Zhanyuan Catering Management Co., Ltd., following the opening of six restaurants in Shanghai this year, Egg House plans to open 121 stores in 16 cities in the Yangtze River Delta within three years.

before entering Shanghai, the egg house of the first restaurant was opened in Taiwan Province, China in February 2115. At present, the network of stores in Taiwan Province has reached nine. Zhang Yitao said that the main consumer groups of Egg House in the two places are basically similar. Because women have the dominant choice when going out to eat and drink, Egg House regards women aged 18-28 as the target group, which is slightly lower than the positioning of another brand of the group, "daikanyama", whose customers are about 22-35 years old. Similarly, the consumption level of egg houses is lower than that of daikanyama, with the average per capita between 45 and 51.