At one time, there was a beautiful woman at the front desk of the company, who stood at the door every morning and bowed to the passing employees. Although it is just a simple greeting, it makes people feel that their mood at work suddenly lights up. I remember there was a little brother in front of the front desk, who looked unsmiling. He sits quietly behind his desk every day, completely unaware of his existence.

There is actually only one difference between the two, that is, initiative and passivity. As the front desk of the company, my job is to provide consulting or support services when employees need them. Most of these services are passive, so when an active server appears, it will be refreshing.

~2~ Haidilao

Students who have been to Haidilao should be familiar with the abnormal service of Haidilao. In fact, Haidilao is a successful case of active service.

While waiting for dinner, Haidilao will provide free snacks and fruits, special manicure service and playing cards to kill boring time for female customers.

During the meal, employees of Haidilao will take the initiative to observe the customer's meal and then provide services according to the situation. For example, providing hair ropes for customers with long hair; Provide strollers for customers with babies; Provide glasses cloth for customers who wear glasses and wipe away the fog; Provide birthday cakes for birthday customers.

Some netizens said before that once I went to eat Haidilao, there was a sudden fight across the street. While he was watching over there, the waiter came to tell him that a colleague had gone to inquire about the news and would tell him what had happened when he came back. It's kind of crazy.

~3~ Push service

Students who like to play mobile phones should be familiar with the active push service of various applications in mobile phones. Taobao and JD.COM will push related products according to what customers usually buy or browse; Headlines and Tencent News will push news and advertisements according to the content that customers often browse; Tik Tok will actively push the video content that customers like; Netease Cloud Concert actively pushes songs and music that customers like. . .

The recommended content of each application is the result calculated by big data algorithm according to personal habits and preferences. Some algorithms even analyze customers' psychology, so as to actively guide customers' behavior from a deeper level, including the intention to buy goods and services.

This is why people are increasingly inseparable from mobile phones, and the perception of actively serving customers is excellent. Without these things, it is difficult to find a better user experience.

~4~ Good service must be proactive.

What is good service? Good service must take the initiative to think about customers, think about what customers think, think about what customers think, and even customers don't realize what they want. Unexpected service gives customers unexpected perception, which is also the best way to enhance customer stickiness.