SI, that is, chain brand image. Compared with the upsurge of CI and VI design led by the brand strategy of domestic large enterprise groups, SI is just a store image design and management system for joining chain enterprises. SI (space sign): called space sign, or indoor sign, can also be regarded as an extension of VI, but its main purpose is to work in "three-dimensional space" and "decoration standardization". The biggest difference between space identification and traditional decoration design is that it is a systematic design, rather than a fixed-point design, in order to meet the problem of different store sizes when adapting to chain development.

Second, what benefits did the establishment of the SI system bring? ?

Unified image The store scale of each location is different, and the overall image can be unified through SI planning, which will not be different because of different locations. ?

Shaping Individualization Through professional SI design, you can shape the unique style of the store, which is not easy to be imitated by others. ?

Cost-saving system design and construction can effectively reduce the construction cost by about 30%? Shortening working hours can shorten the construction time by 40%-50% on average, reduce the burden of rent and increase the number of business days. ?

Conducive to opening a store quickly. Every store does not need to record the design. The construction unit can find almost all the construction conditions in the SI manual and can start the decoration immediately. ?

There is no standardized design that is easy to manage, and the original appearance is often changed because of different personal standards. SI plan solves this problem, unifying conditions makes management easier and quality better controlled.

Joining can not only promote a complete SI plan, but also promote the wishes and knowledge of franchisees.

For example, the Zimu shop in Haidilao.