coco Du Ke milk tea brand story coco Du Ke official reservation application registration form

? Duke tea drink is from the treasure island of Taiwan Yike International Food Co. Ltd. brand, by the end of 2014 in the world has more than 2,000 stores, is the major department stores and shopping centers with the highest degree of exposure of the chain of tea drink brand.

"CoCo Tea" was founded in 1997, is a cross-strait three places, Europe and the United States, and Southeast Asia, South Africa and other countries, with an international vision of the brand, so far, has established a global more than 2,000 outlets of the chain group. We aim to provide consumers with the best tasting beverages in a comprehensive and innovative way.

After more than 10 years of development, has been stationed in major well-known landmarks, from Taiwan's World Trade Center, Shanghai Longemont Mall, Shanghai People's Square, Hong Kong, Singapore to New York's Grand Central Terminal area, and Southeast Asia, Bangkok, Thailand, Jakarta, Indonesia, Kuala Lumpur, Malaysia, South Africa, Johannesburg ... and so on.

The sincerity, passion and service spirit contributed by CoCo Tea in the field of popular beverages, the never-ending innovation and research and development concepts and international vision have laid the foundation for the sustainable development of CoCo Tea, and with the trend of the times, together with the innovation and growth.

During the company's founding period, when Taiwan's beverage chain industry was struggling, the key to the rapid development of CoCo Tea Drinks was based on the founder's business philosophy, which was significantly different from that of other companies in the industry.

One of the founders is from a tea-scented family in Danshui for four generations, and the other founder has been devoted to the research and development of various beverages since the 70s, and possesses profound research and development capabilities by constantly pushing the boundaries of products. CoCo Tea has successfully created its own corporate spirit of "Building on tradition, innovating, and looking to the world".

CoCo Tea & Beverage adopts a popular experience model in its business strategy, with the beverage setup focusing on consumers who love high quality and pushing products with high acceptance. CoCo Tea & Beverage has designed a whole set of standard operating procedures, from the selection of fresh raw materials to the logistics and distribution, which are unified and standardized to ensure the brand's quality presentation.

CoCo Duke tea drink quality, good drink is not simple. The use of fresh fruit juice, direct delivery from the origin; Q pop pearl, imported from Taiwan; freshly brewed tea, retaining the original flavor; Ou Lei series, pure milk modulation; qualified quality control, drinking at ease. Classic rich milk tea with smooth pudding, QQ pearl and fresh fairy grass, drink diversity, rich, more delicious drinks.

In 2007, the construction of the corporate identity system was completed, and at the same time, we approached the mainland market and set up Suzhou Shiquan Store. As the old saying goes, "A right name is a good word, and a good word is a good deed". Company name is crucial for the future development of an enterprise! Name is good, people like, consumers are easy to remember, for the brand to lay a good foundation. Name that is productivity, there is a need for company name, restaurant name + logo: drppch2008, Yilan, Miaoli, Tainan and Hualien and other places to continue to show the store footsteps. And successfully expand the territory to Nanjing, Shanghai, Xiamen, Wuhan and other places. In the same year, the flagship store was established in Asia's newest landmark, the 101 Building, accomplishing the goal of 200 stores.

In 2009, the North China and Northeast China expansion program led to the completion of 350 stores. In 2010, we reached the target of 400 outlets by February. In 2011, New York and Hong Kong stores were opened, in addition to the expansion of the United States, Hong Kong, and the preparation of Southeast Asia and other regional markets, 800 stores reached.

In 2012, we opened stores in Malaysia, Thailand, and Indonesia, and entered Los Angeles, U.S.A., continuing to cultivate the U.S. market, and laying the foundation for the No. 1 brand in the Chinese market. 2013, the number of global stores exceeded 1,500, and we have already successfully expanded in the Philippines, Singapore, and South Africa, and we will be more active in North America, Europe, Japan, South Korea, New Zealand, Australia, and other countries.

Nowadays, coco milk tea has become a real net red milk tea brand, not only welcomed by many consumers, and the brand also has a certain degree of popularity.