Job evaluation of sales department 1
20 19 years has come. During this year, the sales department made some achievements through hard work. At the end of the year, let's evaluate the work of the sales department. The purpose is to learn lessons and increase sales, so as to do a better job, so as to have confidence and determination to do a better job next year. Next, I will make a simple evaluation of the work in the past year.
20 19, resolutely implement the _ _ manufacturer policy. Learn and formulate all aspects of sales, the core competitive advantages of the company's products, and plan and publicize the company's image and brand image together with the marketing department, as shown in various media advertisements; Radio stations, newspapers and magazines,,, etc. , so that our company's popularity is gradually known by customers in Taiyuan market. All the staff of the department sent more than 30 thousand messages, in terms of team building; Detailed assessment criteria are formulated for the sales staff, operation system, workflow and team culture of the sales department. This is what I think we have done better, but there is still a big gap in other aspects.
From the perspective of sales volume, our work is not good, and sales performance is really not a dream.
Although there are some objective factors, there are also great problems in other practices in the work. At present, it is found that the main problems that the sales department needs to solve are:
1. Salespeople are not enterprising in their work.
Lack of initiative, laziness, which is often said that the importance is not strong.
2. Poor maintenance of customer relationship.
The most basic customer retention rate, basic customers and return visits of sales consultants are too few. In a month's time, a total of eight sales consultants visited more than 20 customers every day, and their average number of intended customers was only seven or eight. From the numerical point of view, there are very few basic customers of sales consultants, and it is not a dream to invite customers every time we engage in activities. Therefore, some activities cannot be carried out.
3. Communication is not deep enough.
In the process of communicating with customers, salespeople can't clearly convey the scenes of our products to customers and understand their real thoughts and intentions; Some questions and requirements put forward by customers can't be responded quickly and handled correctly. When communicating with customers, I don't know how much customers know about our products. It is a fatal mistake not to follow up after being rejected.
There is no clear goal and detailed plan for the work.
Sales staff have not formed the habit of job evaluation and planning, sales work is in a state of laissez-faire, unreasonable distribution of working time and chaotic work situation.
5. The quality image and business knowledge of salespeople are not high.
Individual salesmen have low quality, many stubborn bad habits, weak sense of responsibility and work planning, and their business skills, image and quality need to be improved. (Long-term impact on the company's image and reputation)
I. Market analysis
The market is good and the situation is grim. After the decline in sales of self-owned brand cars this year, manufacturers must adjust their coping strategies. Next year will be a year of great achievements. Internally, we should strengthen our quality and shape our image externally. Build an iron team with iron discipline and fight a beautiful ambush. If we don't do a good job in sales in the next year, we are likely to lose this development opportunity.
Two. Work plan for 2020
In next year's work plan, the first few tasks will be completed as the main tasks:
1) Establish a sales team that is familiar with business, high-quality, efficient and relatively stable.
Talent is the most valuable resource of an enterprise, and all sales achievements come from having an excellent sales team. Establishing a cohesive, effective and high-quality sales team is the foundation of an enterprise. Only high-quality and efficient sales staff can not only increase the sales of automobiles, but also bring the added value of insurance, house purchase and decoration to a new level. Set up a harmonious and efficient sales team as a major task for next year.
2) Improve the sales system and establish a set of clear and systematic management methods.
Sales management is a long-standing problem in enterprises, and the attendance of sales staff and meeting customers are in a state of laissez-faire. The purpose of perfecting the sales management system is to let the sales staff play their subjective initiative in their work, have a high sense of responsibility for their work and improve their sense of ownership. Strengthen the execution of sales staff, thus improving work efficiency.
3) Improve personnel quality and professional skills.
The purpose of training salespeople to find and evaluate problems is to improve their comprehensive quality, find and evaluate problems in their work, and put forward their own views and suggestions, so as to raise their business skills to a new level.
4) Establish new sales models and channels.
Grasp the development of insurance and decoration sales model, and make a perfect plan. At the same time, explore new sales channels, make good use of the company's existing resources, and cooperate with in-store sales, telephone sales, invitation sales and auto show sales.
According to the sales task issued by the company, the task is decomposed into sales consultants and then into months, weeks and days according to the specific situation; And improve sales performance on the basis of completing sales tasks. We will lead all employees in the sales department to do their best to achieve the goal.
5) Take the overall situation into consideration and obey the company strategy.
In the future, before making every decision, we must first study the opinions and decisions of the company leaders and abide by the leaders' decisions on various businesses. When you have differences in your work, you should calm down and resolve them through consultation. As long as we can always assess the experience and lessons, give full play to our strengths, correct our shortcomings, consciously put ourselves under the supervision of the company and customers, work hard and set an example. I believe there will be a higher and newer development.
I think the development of the company next year is inseparable from the overall quality of all employees, the company's strategic policy, the policy support of manufacturers and individual efforts. Improving the standard of execution, establishing a "bright sword" sales team and good working habits are the key to our work. Our sales department has the confidence and determination to create new glory for the company in 2020!
Job evaluation of sales department II
Since I left the ivory tower of the school, like flowers in a greenhouse, I chose my present company: _ _ Jewelry International emerald city without hesitation at the double election meeting. I don't know it's been half a year since I reported that I joined this industry in July. Originally, I was optimistic about selling tea, but at my insistence, I was finally assigned to the jewelry sales department and started a brand-new "course" in my life that had nothing to do with my major.
Looking back on the past six months, from ignorance to the ease at this moment, it is full of my ups and downs. However, I am deeply grateful. It is precisely because of these experiences that I gradually mature and steady.
I chose this new enterprise because I was deeply impressed by the warm reception and sincere attitude of the boss and staff when I visited your company base before the internship began. As a subsidiary of Kang Hui, there is no doubt about your company's entrepreneurial spirit and corporate culture. Because I can see from it that there is a cohesive force such as teamwork spirit and a cruel sense of competition. Therefore, the survival of the fittest is an eternal theme everywhere, not to mention that I am a person who firmly believes that I can stand the test.
From the probation period to the official post, my sales skills and professional knowledge are maturing and improving day by day, although there is no leap in texture. I am naturally fond of communication and conversation, so there is no question of being unfamiliar and not talking. However, in terms of how to look at guests and how to find "good" guests, they often get entangled, so they suffer a lot and take a lot of detours. It is said that the human heart is the most elusive, and those who do this can understand this best. And the pressure from performance every day is really great. The same number of customers, the same opportunities, if their sales performance is lower than others, it will be very sad. After all, people who eat on commission can ignore performance. It is still in the off-season of tourism, and eating this meal is even more gloomy. Time flies, life will go on, and we will continue to create our own value every day.
On the other hand, I really want to thank the three bosses for their careful guidance and support on weekdays. Appreciate their seriousness in training professional knowledge; Thanks to the three of them for their help when we encountered difficulties in our sales work; I am even more grateful to them for their understanding and tolerance when we make mistakes. In short, in this enterprise, as warm as a big family, they will always be warm to each other. More importantly, on many levels, it also shows that the three bosses often take people as the starting point when dealing with affairs, so that everyone can feel humanized care.
Although I went through two major salary system reforms before I fully integrated into the protagonist, the person in charge of recruitment did not give us such a vaccination in advance, so to be honest, I still felt that your company had no credibility and would only keep going back on our word. The salary of 2000 yuan was originally just to fool students like us who are not familiar with the times. This is a great blow to me, a newcomer to society, and I secretly wiped my tears several times. After careful consideration, I finally insisted on my original choice until this moment. Although I am still so small and unknown at the moment, I am more frustrated and brave. I understand that there is often a big gap between dreams and reality, but I am not afraid of the difficult road ahead. As Mr. Huang said, "It's not like building an atomic bomb. What's so difficult? " As General Lei said, "Tomorrow will be better." At present, the most important thing is to do your job well.
To do my job well, I summed up three points: 1. Serve every customer warmly. We receive all kinds of customers every day. No matter how difficult the customer is, whether it is our potential customer or not, we should serve warmly and explain with a smile. 2. Be energetic for our work at any time. No matter how boring our daily work is, we should adhere to a high degree of responsibility and enthusiasm. 3. Control your emotions, treat every customer equally, be arrogant and patient with every customer who enters the store.
It is said that interest is the best teacher. Anyone can only do what he likes well, so as a salesman, he should first love selling, and secondly like communicating with others, and be brave enough to bear any pressure in the middle. In short, if you are not arrogant and impetuous, you will have a good mood, a good working condition and good grades if you win without fighting.
Suggestions and opinions:
1. The accommodation environment is not good, it is neither ventilated nor light-tight, and the sound insulation effect is not good. The residence is a little far from the bathroom, which brings inconvenience to the toilet at night.
2. The food hygiene is not good, either the bean sprouts smell like gasoline, or the rice smells bad, or there are badges or nails of students in the dishes from time to time.
3. The superior can't treat employees equally, and it is selfish and hurtful in judging the order.
4. I hope there won't be a situation where the supervisor beats and scolds the employees innocently but doesn't give them fair treatment, and the scandal will disappear.
5. The lowest and highest prices indicated by the signs hanging on each counter are inconsistent with the actual existence, and some guests feel distrust of our service after discovering it.
Job evaluation of sales department 3
This year is the first year of the bank. With the care and support of the business leaders, the marketing department has made careful work plans and measures, resolutely implemented the work ideas formulated by relevant work meetings, and ensured a good start. Since its opening, all cadres and workers have worked hard as one and achieved good results.
I. Completion of major business indicators
This year is the first year of the establishment of the bank, and it is also a year of laying the foundation. All businesses have been carried out steadily and healthily, showing a good development trend.
(1) The deposits of our department increased steadily. At the end of the year, the balance of RMB deposits in the whole department was 2,454,200 yuan. The increase of personal savings and corporate deposits will become an important source of deposit growth in our department.
(2) The loan scale has increased and the structure has been continuously optimized. At the end of the year, the loan was 65,438+02, with a balance of 58.55 million yuan, mainly invested in low-risk loans such as working capital loans for high-quality customers and small and medium-sized enterprises; Such as Zhaotun Chengda, Gloria, Poultry Farm, Boluofang, Zhongji, Hanqing and other projects; Among them, there are 2 personal loans from high-quality customers and 65,438+00 working capital loans from the company, with a good income level.
Second, the main work measures and successful experience
(A) market segmentation, accurate positioning, focus, active marketing. In 20 15 years, our department mainly provided financial services for individual quality customers and small and medium-sized enterprises. After defining the target positioning, the employees of the department will make progress in their work and expand the market in all directions. Highlight competitive advantages, attract customers with quality services, and strive to be better than other banks in terms of service depth and breadth.
(two) adhere to the variety innovation and service innovation, multi-faceted development of business. Fight the tough battle of savings and deposits, strive for valuable private customers and vigorously market savings business.
First, develop standardized services, improve service levels and provide standardized services for depositors.
The second is to expand the marketing scope, fully mobilize and effectively absorb the savings funds of neighboring merchants, households and old customers.
Third, intensify publicity, take the opportunity of entering community activities, hold "anti-knowledge lectures", take business publicity as the medium, go into every corner of the community, increase the penetration of the Bank into the community business market, publicize our business and improve social visibility.
(3) Strengthen loan marketing, expand loan scale and continuously optimize credit structure. In order to enhance the long-term development potential, we have attached great importance to speeding up the loan marketing from the beginning, striving to expand the loan scale and promote the company's deposit business and settlement business.
1. Loan marketing for excellent customers and actively marketing loans for high-quality customers. At present, two personal high-quality customer loans have been completed.
The second is to increase the marketing of loans for small and medium-sized enterprises, such as Chengda and Hanqing projects.
Third, forge ahead and cooperate with guarantee companies to reduce the risk of credit management by introducing guarantee companies.
(4) Abide by rules and regulations, earnestly perform post responsibilities, strengthen management, and comprehensively improve the management level of credit assets. The account manager of the Bank can conduct pre-lending inspection in strict accordance with bank regulations, actively cooperate with the credit management department to conduct post-lending management inspection, and strive to ensure the safety, liquidity and effectiveness of the Bank's credit assets.
Three. Problems and difficulties in work
(1) Objectively speaking, as the Bank has just been established, there are still problems such as single business means and low social awareness, which have a necessary impact on marketing work.
(2) From the perspective of business performance, RMB deposits have been hovering at a low level for a long time. As the marketing department of the bank, it has not yet reached the requirements of top-level business, which needs attention and improvement.
(3) In terms of subjective efforts, we still have many shortcomings. First, the enterprising spirit of employees has not been well displayed. Some employees don't pay enough attention and enthusiasm to their work. Second, there is a phenomenon of loosening first and then tightening, which leads to our passivity in our work. Third, there is no spirit of in-depth research in the work, no in-depth thinking when encountering difficulties or problems, and insufficient working methods. Fourth, the competitiveness of service level is not enough, and there is no obvious qualitative improvement, which is incompatible with the current rapid development of banks. Fifth, the marketing effect is not obvious, so it is necessary to increase the marketing intensity and accuracy to ensure the stable and rapid growth of benefits.
Four. Future work plan
(A) to strengthen the learning of employees, improve the overall quality of employees.
(two) strictly abide by the rules and regulations, conscientiously perform their duties.
(3) While doing a good job in credit business, pay attention to credit risks and cooperate with credit management departments to ensure the safety of credit assets.
(4) Strengthen team building to ensure coordinated, unified and efficient work.
(5) Deepen marketing awareness, actively explore the market, and make every effort to make the bank's deposit business grow rapidly.
The above problems will be the focus of the marketing department in the future. In the future, we will strictly strengthen management, increase marketing efforts, set high standards and strict requirements, constantly improve and improve under the correct guidance of business leaders, and strive to do all the work well.
Job evaluation of sales department 4
Evaluation of individual insurance business of our company's business department in the first half of 20 years;
First, do a good job in business planning and effectively promote business development.
Since 20_ years, according to the guiding ideology of business development of provincial companies, the theme of creating wealth by salespeople has been highlighted in previous business competitions, and two large-scale business planning work within the city has been planned every quarter around this theme:
In the first quarter, in order to realize the first quarter of _ _ _ _, the business got off to a good start in the first month. On February 3rd, 2000, 1 1-65438+3, we took the opportunity of the 20_ _ year appraisal and commendation meeting for helping the rich and invited Mr. Tian Fang to make a good start for more than 200 sales elites and marketing executives in the city. With the help of the east wind of the training course, we held the kick-off meeting of "Red Bull Intensive Cultivation China Spring" in the first quarter of 2000 in Yaodong Hotel, Yan 'an on February 14, 2000, and put forward the individual business competition plan at the meeting. The task objectives of each unit in the first quarter and the implementation steps and objectives in each stage were clarified, and the methods of subsection operation and subsection assessment were put forward to promote the development of business in each stage. After more than half a month's operation and accumulation, the city achieved a one-year premium income of 5.742 million yuan on the first sale day of 1 20_, ranking first in the province. Achieved the first sales day business start. By March 3 1 day, through the concerted efforts of Qi Xin, the sales staff at all levels in the city, our city * * * realized the income of individual insurance premium payment of RMB18,833,900, and successfully completed the individual insurance business work target issued by the provincial company. .
In the second quarter, according to the goal of "Time is over, the task is over _ _" put forward by the provincial company and the development idea of accelerating the development of individual insurance business of _ _ and above, we formulated the personal business competition planning scheme of "Red Bull Intensive Cultivation to Create Wealth and Increase Efficiency" in the second quarter. In order to ensure the realization of the program objectives, during the period, according to the spirit of relevant training meetings of provincial companies, we also formulated and issued the "China Life Yan 'an Branch's" Charming China Life, Creating Wealth Together "activity planning scheme. Through extensive sales skills training activities and "10 billion yuan a day" activities among the city's sales staff, a competitive atmosphere for the development of individual insurance business has been created, the level and skills of exhibition sales staff have been improved, and the sales team has been consolidated and developed.
Through hard work, in June of 15, with an annual premium of 2150.10/10,000 yuan, we successfully completed the half-year target task assigned by the provincial company and won the honor in the whole province.
The second is to organize a business kick-off meeting to effectively form a joint force to ensure the realization of the phased goals.
Since the first half of the year, around the introduction of various business planning schemes, we have planned and organized business kick-off meetings to further unify our thinking and gather strength to ensure the realization of objectives and tasks at all stages. During this period, the first-quarter kick-off meeting of "Red Bull Intensive Cultivation, Spring Man China" was planned and organized successively to create a competition atmosphere in the form of unit confrontation. After the Spring Festival in February, in Yan 'an Communication Hotel, with the help of a letter from the general manager of Wang Xinsheng, a provincial company, to the marketing supervisor and the salesmen, in order to further enhance the supervisor's awareness of independent operation, the personal insurance business after the Spring Festival was organized in time; In March, at the end of the city's part-time group training course, a one-month part-time group training "creating wealth together" was held in the city to test the basic skills of part-time group training in practice. In the second quarter, on April 1 day, the life insurance business of "Red Bull Intensive Cultivation to Create Wealth and Increase Efficiency" was launched in the whole city. After strengthening the compliance rate and the achievement rate, the foundation was further consolidated and the low-performance manpower was revitalized. And with the help of the elite summit to allocate places, stimulate the enterprising spirit of the sales staff in the development industry, enhance the sense of honor of the elite, unify their thinking and gather together.
Third, strengthen the training of salespeople and improve their display skills.
After the Spring Festival in February, in order to make the sales staff return to their normal business work as soon as possible and enhance the sense of self-superiority of team leaders, we held a training course for marketing leaders in Yan 'an Communication Hotel, and more than 200 senior executives and some elites from the whole city participated in the training. The training class invited Zhen Guoli, an outstanding sales leader from the whole province, to communicate with the leaders of our city from a practical point of view. At the same time, the education and training department of the provincial company also gave us strong support, and selected lecturers to teach some courses, so that the executives once again made clear their job responsibilities and protagonist positioning. In the training class, we passed the Basic Law for all inspectors, so that they can clarify their own interests again and stimulate their willingness to work and autonomy from the perspective of the Basic Law. At the meeting, with the improvement of supervisors' self-management awareness, the company publicized the establishment plan of standardization team in the branch, and notified the rank structure of each supervisor at the end of the year, and analyzed the reasons why the rank could not be maintained. After this training, it kicked off the construction of standardized marketing team in the city and promoted the independent management of team leaders.
Organize pre-job training courses for newcomers with the Education and Training Department every month around the standardization team building. The training course adopts semi-militarized management mode, and strives to exercise the spirit of struggle and temper the will of all participants from the beginning. After training, all personnel can understand and master the most basic product sales process and professional ethics, laying the foundation for long-term engagement in this work in the future. By the end of June, we had held four semi-militarized pre-job training courses for newcomers, with a total of 277 participants. After each newcomer training course, we put forward a business promotion plan for one month after the newcomers return to the team, and arrange special personnel to follow up. After the implementation of these tasks, these newcomers played an enterprising role in the business sprint in the first and second quarters.
Job evaluation of sales department 5
Looking back on the past month, I have matured a lot, and I am filled with emotion and gained a lot. "Busy and rewarding, tired but happy. For me, this month's work is unforgettable and impressive. The change of work place and environment, as well as the adaptation and adjustment of a series of work ideas and methods, pressure has brought me the horn of progress, and the joy of harvest has also been integrated into fatigue. With the support of the company's leaders and the close cooperation of colleagues, we are loyal to our duties and conscientious, and have completed our own work and all the work assigned by the leaders. I will evaluate my performance, thoughts and actions in the past month as follows:
I. Work performance
Go out to see customers every day, strengthen your image, improve your quality and be strict with yourself. Don't be lazy, forget your job, forget your job responsibilities and tasks just because you are alone. We should be aware of our work and responsibilities. Be sure to treat customers sincerely. The law of office work is "irregular". Therefore, I must correctly understand my work and value, correctly handle the gains and losses in my work, adhere to professionalism, honesty and professionalism, and my personality must also be evaluated and reflected in the process of business tempering. On the day of work, the business efficiency is high, and the company may keep idle people, but I don't expect them to be me. So I must work hard, study hard and strive for an early breakthrough. After such a long time of study and exercise, my work has been improved.
Second, the work attitude
Work attitude should be strict with self-discipline, and constantly strengthen the construction of their own style. Since I came to the company, I have been strict with myself, and I have always regarded plain, willing to pay and obscurity as my own criteria. Style is an image problem of the company. Can't let customers say that Guangyuan's style is problematic for personal reasons, and regard Guangyuan as their home, sharing weal and woe. At work, we should use our own actions to regulate all our words and deeds. Strive to strengthen self-professional knowledge and do a good job in customer service. Adhere to the follow-up principle, follow up every customer with the results, and strive to improve the communication level. In this month, although I encountered many difficulties, I can still learn a lot as long as I try my best to solve them and have an optimistic attitude.
Iii. Organization of work
I have done a lot of work in the past month. Although I haven't made any achievements for the time being, I will keep working hard and believe that my achievements will get better. Because the company attaches great importance to our _ _ market, we also specially sent an automobile cooperation office to give us more confidence in our work and business. So far, the car has been running with me for four days, all the way from _ _ to _ _. I ran about 19 companies, and the route and address may not be very familiar, so some customers did not visit in the plan, but the effect was very good and achieved the expected effect. Because there are three companies in conflict with Manager Zhang, seven of them are my intended customers at present. I will continue to work hard to track and communicate, and strive to make achievements next month, which is also a subtle reward for myself and the company. At present, two companies have basically verbally promised to place orders around next month. I can't relax at this time. The more critical it is, the more decisive it is. So when you laugh before the goods arrive, maybe it's just the beginning.
Four. Next Work Plan and Prospect
In the next step, I will continue to follow up the current intended customers until I get the result. I will conquer targeted manufacturers, visit more and communicate more. Then according to the information, contact new customers to find the person in charge, expand slowly, expand when I can grasp the situation, strive for progress steadily and develop steadily. These are my personal experiences and ideas, and I will devote myself to the market work.
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