analyze the definition, scale, operation mode, cost, risk and brand image.

According to the hot catering website, the difference between Bawang Tea Ji's direct store and franchise store is mainly in the following aspects:

1. Definition: Direct store refers to the store owned by the brand, which is responsible for management and operation; Franchise stores are authorized by the brand to operate by franchisees, who need to decorate and operate the stores according to the requirements of the brand.

2. scale: the number of direct stores is generally relatively small, mainly concentrated in the core area of the brand; The number of franchise stores is more, which can cover a wider area.

3. Operation mode: Direct stores are managed by brands themselves, and brands have strong control over the stores; Franchise stores are operated by franchisees themselves, and the brand has relatively weak control over the stores.

4. Expenses: Direct stores need to pay operating expenses such as store rent and employee salaries, while franchised stores need to pay brand authorization fees and pay a certain profit share to the brand regularly according to the contract.

5. risks: the risks of direct stores are borne by brands, while those of franchised stores are borne by franchisees.

6. Brand image: Direct stores can unify the brand image better, while the image of franchisees may be different due to different management levels of franchisees.