The catering applet is a small program for small and medium-sized catering businesses to realize ordering and take-away service. With the fierce competition in the catering industry, some shops have developed their own catering applets in order to get more people, and use them to obtain certain income. How can the catering applet be drained? Let's analyze it below.

catering applet

1. code of offline scanning applet

promote applet by promoting materials, lunch boxes, etc. or scan code at the store.

2. Nearby applets

Use the store function near the catering applet to put their own applets directly on the mobile Internet, so as to realize online and offline docking, thus better promoting and publicizing the brand.

3. Paid advertisements

Many catering advertisers can create "in-text advertisements" in the background to connect WeChat official account articles with applets. "Advertisement in the text" appears in the middle of the article, and the advertisement content is related to the article, which is easy to interact with fans. It belongs to the advertisement form of serving users and is more acceptable to users.

4. WeChat official account Customized Menu Bar

Add links to catering applets when setting up a customized menu bar.

5. WeChat search

WeChat search supports keyword fuzzy matching, so custom keywords will also affect the ranking of applets. In the "promotion" module in the background of the applet, up to 11 keywords can be configured. When setting keywords, you can learn from Baidu's delivery skills and combine the specific usage scenarios of WeChat.

catering applet

6. Forwarding to friends circle

Using the direct viral marketing of fans, forwarding in friends circle and forwarding in WeChat group, thus attracting more users.

7. Post-payment portal

After using WeChat to pay, consumers will receive the payment success notice pushed by WeChat, and click "Enter the merchant applet" to enter the applet, forming a second touch.

8. WeChat official account Association

Using the association between catering applet and WeChat official account, through the mutual combination of WeChat official account's content marketing and applet tool attributes, the content marketing will be brought into play, not just copied from Baidu, but based on the characteristics of its own store and the needs of users, high-quality articles will be promoted, coupled with the applet tool attributes, so as to improve the user's experience and achieve more drainage;

9. Positioning system

The catering applet can be equipped with LBS positioning system to locate the user's mobile phone and calculate how many miles the user needs to walk from the restaurant at this moment.

11. Grouping

Use small programs to carry preferential activities such as grouping, killing seconds, bargaining, etc., to stimulate consumers' enthusiasm for low-cost consumption and realize rapid fission. This kind of gameplay can accumulate a huge number of accurate users in a relatively short period of time, and later businesses can use this to conduct accurate marketing. This is a routine commonly used by e-commerce applets, but the routine that is commonly used again is a good routine as long as it is effective.

11. Card voucher function

By using the card voucher function of the catering applet, various card voucher functions, such as membership cards, discount cards, etc., are connected with the WeChat applet, so that customers can better realize shopping and consumption.

12. Message reminder

This is mainly aimed at used catering applets, and information is pushed for promotional activities.

in the era of smart catering where traffic is king, applets are not only a simple way to obtain traffic, but also catering businesses need to take all consumption scenarios into account when using them to play the most effective role.