I'm going to start with: (Why did you pick this book?) and (Related things). & related things) What is the book about? What are my thoughts on each of the points that set me off? The excerpts that I found beneficial.
"Let customers become repeat customers" Yoshino's way of doing business
Author: [Japan] Abe Shuren
This should be the first time I read the whole book in one sitting in half a day (because of the power outage of the cell phone and no electricity), why do you take this book because the beginning of the time when I wanted to go to Chagang
Yoshino's family of beef and rice planted in the, two years ago, the dog took me as if it were, in the Chumhum or where to eat to go (at that time ordered fatty beef)
Taste buds give me feedback is rice mixed with soup is quite tasty, the particles are very full, and then the beef is very tender
This book is divided into seven chapters
I. Introduction of the author, and the origin of the Yoshinoya family
Second, by Mizuho Matsuda to create a new and old ****existing Yoshinoya
Three, four, five, five, four, five, four, five, five and five, five and five. p>
3, 4, 5, Yoshinoya's three major events (bankruptcy and reorganization, the 250-yen promotion of beef rice in a bowl, and the two-year, 09-month suspension of imports of U.S. beef)
6, the incredible understanding of Yoshinoya
7, Yoshinoya's genes (which are also similar to the voice of experience, I think)
The preamble, I can feel a sincerity, any work fulfillment comes from a sense of accomplishment, and it's a good thing that we've been working together for a long time. Any job fulfillment comes from making customers happy. 2 million yen in cash and a handwritten letter can reflect how well the brand is being built
(In my early twenties, I also had a dream of compiling a memoir of my life when I was in my sixties or seventies)
An uneasy life: I thought I was going to be the successor of my family's business, the chemical industry, and the business of the company, but it's not the only thing that I've learned. The chemical industry? Captain of the rugby team? Dreamed of being a gym teacher (but didn't make it)? Interested in music (went to Tokyo)? Worked in a printing house? Guitarist in a band? Started a band? Dismissed? Seeing my peers (Ninjako) already being the captain of the team, and my own lost future? Accidental part-time job at Yoshinoya.
"There was a strong sense of loneliness amidst the hustle and bustle, a need to live on my own, and although it was a little late, it was the moment to start becoming independent" (I lifted this line because whenever I'm reading a book, I get the immediate sense of having a conversation with the author across time and space, which is what I'm about to face as a young man in my early 20s)
p>
Yoshinoya can be traced back as far as 1899 (Meiji 32), positioning itself as a fast, tasty, and efficient consumer, and the 6~7 minute turnover rate is also something I find quite impressive. (Turnover rate of this word, the first time I heard is in the Wu Che Road tea port store manager Zhen Zhen and I shared, and then their own in the New Year's Day to go to a day of tea port experience, observed that may be at least 40 minutes or so turn over once, so this time I wondered, in the end, is the customer to a relaxed state of leisure to come in, consumption a little bit more, the turnover rate is not so important to good, or is this kind of fast-food is the flow of water of the high turnover rate is better! I'm not sure if it's better to have a high turnover rate or a high flow rate.
The author became a store manager in February 1972 (when he was roughly 22 years old) and a minister at the age of 27, and then went to the United States in 1979 to study for the expansion of the market.
President Mizuho Matsuda's attitude toward his employees: Give them a chance, watch how they do their jobs, and take responsibility.
(This is actually the same as bringing up a child, because for myself, I am the kind of person who will not betray the trust of others, although it is not necessary to take responsibility, but in the spirit of a belief, I will do my best to do)
To open up a piece of land in Xinjiang, the author of the process of three things ① to visit the local customers (especially famous people) ② to find a store warehouse, ③ to develop a business development plan for the store. ③ develop store business development plan, simulate the project profit and loss situation, carry out, staff recruitment training, etc., manage people / materials / funds? Open up the market (why so insignificant I have to write out?). Because for one thing, I am a cross-industry white about the catering industry, and for another, I am to put these things and raw actual life happened in connection with the recall of some things, think the proof is quite interesting)
Column: founder of the Matsuda Mizuho's quotes and sayings
After reading these short and simple is not a kind of cloudy feeling as I do? I was like that too. Still, the author does a good job of explaining what's up and what's down. (Here I will not analyze in detail, say you go to the book to read pages 82-85), really it is like this, he will not be a long speech, but with some depth or even on the spot difficult to understand the short words to express their own meaning, so that you will be able to carefully savor the connotations of their own. (How will the metaphor of a person na)
A good hero's journey, it is more like a wave of twists and turns of the story of fighting monsters, all things on earth Saiyon Ma
Enterprises fall into the business crisis because:The rapid expansion of the scale, did not do the quality control. (Rising costs → freeze-dried beef, failing customers' trust in Yoshinoya)? Resulting in loss of customers? Sales declined sharply and the financial situation deteriorated.
You can't see much when the wind is calm, so see the danger in advance. Loss of stores fission snowball appeared when it is already a big problem, plus basically no fixed assets, using cash flow.
In desperation, the "wolves in the house" will be the trademark copyright and quality directly-managed stores as a guarantee, and promised to temporarily manage the company's operations to the other side. （The company's business is a very important part of the company's success," he said. I think at this point in time, it's really not a matter of urgency to do this, right, goose-slaughtering behavior?)
But the good thing is that the rebirth of the "Company Rehabilitation Act" under the cornerstone of the reorganization success.
There is one sentence I recognize.
(My divergent thinking and associated with a lot, in fact, not just the restaurant industry, any industry, people are the foundation after all, everything is people-oriented Well, some time ago to hear about the catering aspects of the course, the founder of the Meizhou Dongpo shared how they are quite over the epidemic, which is very important point is that, "people-oriented!
President Mizuho Matsuda said, "Capital is something that flows to a reliable and profitable place, so you just need to show your strength and prove that you are a profitable place, and it does not matter where it comes from"
(capitalization theory)? That is to say, wherever it can be made to work better, the capital will flow, and if you don't like the game, then make yourself a willing capitalist
(I applauded when I read this, I don't know how to express it, it's really a case of the head determining the position of the ass.)
However, Yoshinoya's culture is that decisions are made in a thorough discussion, and once a decision is made, everyone works together. Once a decision is made, everyone works together to get it done.
So the result is predictable.
About Yoshinoya's values: Delicious, cheap, and fast. (In 1996, there were already more than 500, and in 2000, Yoshinoya successfully listed on the main board of the Tokyo Stock Exchange), so it redesigned the value, and then there was a "medium bowl of beef and rice 250 yen special price" almost did not survive the storm played out, and after the chaos, all the stores were closed to customers.
The book mentions a word changeable, I think this is the basic reaction of modern people facing such rapid changes in society
The hero's journey is always a series of twists and turns, December 24, 2003 had the worst Christmas Eve, because the United States of America, Washington State found cattle suspected of being infected with mad cow disease. Out of security considerations, so the beef rice temporarily suspended the supply, until two years later the Japanese government decided to restart the U.S. imports of beef.
On the day of the re-launch, there were long lines of customers waiting at Yoshinoya stores all over Japan, from store managers to part-timers, and even I, with my books in hand, was able to feel the overwhelming feeling of emotion. Because this seemingly natural sales of beef and rice contains a surprise, but it is also a respectable cause.
Chapter 6 responds to the realization that Yoshinoya is "incredible".
If you were a business, would you do a single product strategy or? (If it's a single product, you have to create unique value.) "Yoshinoya does not have time to dwell on past accomplishments, and there is no point in being bound by past failures, it's important to look to the future and not how to move forward now." (This quote I sent to my friends yesterday.)
It seems that TeaPort's Promotion space is also very large, promote the appointment of the store manager criteria, such as unity staff to master the store all the situation and accurately make instructions. （
The Yoshinoya tradition is to remove opaque factors, excluding education, gender, ideology, religion and ethnicity, and to provide equal opportunities for development to everyone.
If a subordinate does not understand something, he or she can directly say, "I don't understand, and I think you can say, "I think so". (I think it fully reflects an attitude of respect)
Because the other side of the opinion is worth listening to only after listening to know. And it's important to avoid letting employees bring their emotions to work.
(Adopt a way of speaking that makes sure the other person fully understands. [This is a white wind totem I have to learn homework] (do management to pay attention to the relationship between the upper and lower levels)
"Chain management must master the 1001 words" (this I have to go to understand later), which explains the word authority is very interesting. "be respected by others, trust"
Some of them I think it is very awesome (to do the food service industry should have the power of vision) such as observing the customer, take a cup of tea to drink water when the angle, they know whether to add water, because business is to rely on repeat business to take care of.
Customers will be more looking forward to sitting down immediately after the water to drink the table is cleaned up, after ordering food on the fast food. Need to communicate with or not, depending on the needs of the other party, generally is the three exchanges, when coming in when ordering the checkout. (This time we need to be very insightful to recognize people, which customers are like you to do with him recommended, which customers are more like to order their own food) "look at the dish under the dish"
2011.3.11 Japan's northeastern Sanriku coast of the largest earthquake in recorded history. (The Great East Japan Earthquake) What did Yoshinoya do then?
The first order of business was to confirm the safety of Yoshinoya personnel, followed by confirming the damage to stores. (Look at this is people-oriented.) While it is important for the stores to reopen and operate, what they did at the time was to send more hot beef and rice to the affected areas. (Much with great love, in fact, intangible is also a kind of influence, at that time Meizhou Dongpo in the Wenchuan earthquake did the same thing)
Chapter 7 shares the genes of Yoshinoya
[Many managers like to compare their own strengths with each other's shortcomings]
(In fact, this is unwise, because it is easy to cause resentment of the staff, and more go to
[A person who criticizes the wrong person, at the wrong time, for the wrong thing is a saboteur]
(Because a person who speaks ill of others behind their backs has a negative impact on the company and reduces his or her own credibility in the eyes of others)
[The 5% of the population who have a positive attitude lead the organization]
[A company where the right opinions are valued is a company where the right opinions are valued, and where the right opinions are valued.
[A company where the right opinions are valued is a better company]
[No falsehoods] (so that employees have a sense of trust and a happy sense of belonging)
[Data is just a goal, important but not an end in itself]
[There is no such thing as a useless experience]
Everything that happens to you around you becomes a textbook for your own growth. " Doing this kind of thing is out of the question, it really does not work" This negative attitude is the enemy .
[Overcoming the challenge of crisis is the effective way to cultivate talent]
[Doing it yourself is what makes the work interesting]
Because human ability is an interesting thing, if a person concentrates on working full time for a certain period of time, then its skills will be rapidly improved.
[Not to forget the entrepreneurial spirit]: It is better not to have things that are dispensable, and it might be better if they were, and it is better not to concentrate all of your energy on things that have to be done, and only this kind of thing that is approached with the best possible means is a source of generating value.
If you want to know more about catering, or Yoshinoya can look at this book
(Thank you for patiently read my heart and serious, and also give me a point of encouragement to you (?︶ e??'?) ?)
2021.2.7? 11:18pm on the red table at my grandmother's house