Current location - Recipe Complete Network - Catering training - Don't know how to do activities yet? 9 marketing games teach you to run small programs well.
Don't know how to do activities yet? 9 marketing games teach you to run small programs well.

All walks of life are doing small programs. We have already seen too many marketing methods, such as lottery and task cards, but are these methods really easy to use? In fact, marketing tools are not fancy, but can really drive store sales, promote fission, and bring orders to buy again, and the right method is king. In this regard, a store has summed up 9 practical marketing games to help inspire your new marketing ideas, improve the fission effect and increase revenue. Introduction to the function of NO.1 group fight: the old and new effects can be achieved through the group fight. By lowering the price of goods, merchants urge users to use social resources to place orders and achieve fission effects. Sharing communication in a short time will bring more passengers and orders. Merchants can set 2-11 people to customize the number of people who join the group through the store, set the validity period of the group, and also set the simulation group effect. Groups with less than the number of people within the validity period can also join the group successfully, and only need to deliver the goods to the real buyers who have paid for the group. Recommended reason: The price difference of group activities can stimulate customers to place orders, and at the same time, it can also encourage users to share with friends while exposing small programs, bringing fission effect and bringing high-quality passenger flow to the store. Example of how to play: For example, if you sell 69 yuan's thermos cups at the original price, and the group price is 25 yuan, the group can be successfully assembled by three people, which not only brings new traffic to the store, but also drives the sales of goods and increases the revenue. Pay attention to the choice of daily or seasonal products when choosing packaged goods, and urge users to place orders. Brief introduction of NO.2 spike function: spike activity is a form of selling goods at low prices, attracting users to place orders, creating a tense shopping atmosphere through limited time and limited quantity, stimulating users and increasing sales. Recommended reason: use the countdown time, the share of purchased goods and the limited inventory to imply that users will not have it if they don't buy it. Most consumers will place orders directly after receiving such psychological hints. Example of how to play: Merchants can set the spike price of 1 yuan through the gloves of 39 yuan at the original price, and the top 21 people can pick up their orders at the store before two o'clock in the afternoon the next day, so that users can continue to pay attention to the store to place orders through preheating and ultra-low price. NO.3 introduction to distribution function: distribution is a marketing tool that uses distributors to promote traffic and sales. Merchants can stimulate the promotion of distributors by recruiting distributors to give commission rewards, improve the conversion rate of stores, and help customers and sales. Merchants can set the distribution game with one click through the store, not only customize the commission amount and distribution level, but also generate exclusive distribution posters for distributors to promote with one click, and check the distribution progress through the backstage of the store at a glance. Highlight: While gaining customers by rapid fission, the commission model can also encourage distributors to spread for a long time. Example of how to play: Shangchao Store uses the distribution mode to set up distributors to promote the drinks in the store. For every case of yogurt sold, it can get a 5% commission reward, which can be increased to 8% when the distributors sell 11 cases, thus stimulating the distributors to continue to distribute. Introduction of NO.4 membership card and member's stored value function: set the membership card level through the recharge amount, and the higher the level, the more favorable the price. Help merchants find high-quality users, solidify member consumer groups, stimulate users to store value, and improve users' repurchase and repurchase. Highlight: The member consumption upgrading mechanism encourages fans to enjoy the privilege of membership through continuous consumption, so as to improve their sense of privilege, brand stickiness and repurchase rate. Example of how to play: The cake baking shop can set a recharge of 111 yuan to give junior members a membership card of 11 yuan, and recharge 311 yuan to give 71 yuan five coupons, which are divided into one Zhang Li minus 31 yuan and four 11 yuan coupons to stimulate users to store more value. NO.5 introduction to the function of full discount coupons: issuing full discount coupons stimulates users to place orders, and stimulating users to spend more through the setting of large coupons. The more they spend, the more they will be reduced, and the unit price and overall sales will be improved. Highlight: Users can see that the discount is large on the ordering page, which makes it easy to place an order, thus driving the sales of goods and increasing the repurchase rate. Example of how to play: A food and beverage take-away store can set up a coupon of 31 yuan less than 15 yuan and 61 yuan less than 38 yuan, which will give users a very cost-effective feeling by raising the price, stimulate more choices and place orders, and increase the unit price of customers in the store. NO.6 introduction to the function of courtesy for new and old customers: users can receive the notice of preferential activities at the first time through courtesy, and do not need to filter redundant information to attract users to continue browsing. It has the effect of precise marketing, improves the order rate of users and attracts old customers to buy back. Highlight: The sales of goods are driven by the posting of preferential activities. When new and old customers enter the store, it is polite for users to come in and see the amount of coupons issued every day, and at the same time increase the repurchase rate. Example of gameplay: This gameplay is suitable for daily high-consumption categories, such as catering stores can set up no-threshold coupons for new customers in 5 yuan and no-threshold coupons for old customers in 3 yuan to stimulate users to place orders. Introduction of NO.7 bargaining function: You can enjoy preferential gameplay by bargaining with your friends, which is easy for friends who are shared. Merchants can set up 1 yuan to stimulate users' fission sharing, so as to achieve the effect of drainage and innovation. Recommended reason: through the sharing of participants, it can be realized quickly.