The first step: demand research
Before developing a new prototype, the hotel first conducted a lot of demand research work. Through questionnaires, interviews, etc. The hotel understands that customers' expectations for the dining experience mainly include the following aspects:
1. The dishes are rich in variety and delicious;
2. Warm and thoughtful service attitude, providing personalized service;
3. Comfortable environment and elegant atmosphere;
4. Convenient orders and various payment methods.
Step 2: Prototype design
According to the results of demand research, the hotel began to design new prototypes. In the design process, the hotel will focus on the following aspects:
1. dish display: through the detailed introduction of pictures and dishes, customers can intuitively understand the appearance and taste of dishes and improve the accuracy of ordering;
2. Service experience: provide online customer service and reservation service, so that customers can get help and support from the hotel anytime and anywhere;
3. Environment display: Through high-definition pictures and VR technology, customers can visit the environment and atmosphere of the hotel in a virtual way to improve their expectations;
4. Order payment: provide a variety of payment methods to meet the payment needs of different customers.
Step 3: Prototype test
After the design is completed, the hotel has a prototype test. By inviting customers to participate in the test, the hotel learned that the customer's feedback on the new prototype mainly includes the following aspects:
1. Food display: customers are satisfied with the clarity and details of the food display, but they have a great demand for food classification and search functions;
2. Service experience: customers are satisfied with online customer service and reservation services, but want to provide more personalized services;
3. Environmental display: customers are satisfied with the high-definition picture and VR display, but expect the update frequency of the display content;
4. Order payment: Customers are satisfied with various payment methods, but expect the simplification and optimization of the payment process.
conclusion
According to the test results, the hotel optimized and improved the prototype. Through the design and testing of the new prototype, the hotel successfully created a perfect dining experience and improved customer satisfaction and loyalty. The successful experience of Beijing Crescent Hotel prototype also provides valuable reference for other hotels.