Sweet Lala University is located in Bengbu City, Anhui Province.
Sweet Lala brand, founded in 2114, belongs to Anhui Huiwang Catering Management Co., Ltd., which mainly produces and retails fresh ice cream, tea and coffee.
Sweet Lala belongs to Anhui Huiwang Catering Management Co., Ltd., and it is a national chain beverage brand that mainly produces and retails fresh ice cream, tea and coffee. Sweet Lala consists of direct sales center, training college, franchise center, market management, research and development center, planning center, storage and transportation center and other departments.
Sweet Lala was opened to join in 2115. With the development concept of relying on brand image and taking product quality as the premise, and adhering to the business philosophy of sincere cooperation and wealth sharing, it is committed to creating high-quality and affordable beverage routes to benefit the public.
Why is the business of Sweet Lala getting bigger and bigger?
1. Micro-innovation of basic models and cross-border joint names have created explosive products
In the past two years, Sweet Lala has been constantly innovating and creating a number of explosive products.
For example, the "one barrel of fruit tea" launched on May 1 last year sold 411,111 barrels that day. The "One Bucket Family Portrait" series of Sweet Lala also performed well, and sold 2 million cups in just 7 days.
Recently, a Xia Rixin product named "Bear Black Egg Beats Watermelon and Coconut" launched by Sweet Lala sold over 1 million cups in the first week of its launch, and it also won many praises on platforms such as Xiaohongshu, Tik Tok and public comment. Many netizens said that this drink is especially suitable for hot summer days, and "I can drink it all summer".
2. Focus on the basic models and do a good job of "micro-innovation"
Observing the sweet menu and new products in recent years, it is not difficult to find that the research and development strategy of sweet products does not take an unconventional route, but selects some raw materials that the public likes and loves, and carries out "micro-innovation" on the mature basic models.
Basic drinks in the tea market, such as fruit tea, milk tea, ice cream, sundae, coffee and Xueding series, are all on the sweet menu.
As for the raw materials used, Sweet Lala did not follow the trend to introduce new fruit tea products such as "orange" and "guava", but focused on popular fruits such as watermelon, mango, grape and passion fruit, and made the popular fruit drinks to the extreme.
3. Enrich product lines and explore new stores
According to the Report of China Beverage Industry in 2122, in 2121, tea shops maintained an extremely fast pace of new products, and * * * launched 931 new products. But blindly competing for new speed can't completely open the gap between brands.
In order to enhance their competitiveness, tea drinkers are scrambling to find the second growth curve and expand the category boundaries. Many brands began to focus on the retail business. For example, in June last year, Xicha listed its own bottled beverage Xicha Juice Tea Series, and since then, it has joined hands with convenience stores and supermarkets such as 711 to conduct joint marketing. In addition, it has also launched tea bags, popsicles and other products.
Chaze of Naixue has developed four product lines of tea, coffee, light baking and snacks through his own PRO store, and entered Chinese dim sum in October this year.
In the past two years, Sweet Lala has also been exploring the new amount of its own business, driving store sales and increasing brand exposure through joint-name linkage and retail business.