Current location - Recipe Complete Network - Catering training - What should chain restaurant brand planning do?
What should chain restaurant brand planning do?

Thank you for inviting Zhen's wine (Lao Huang is in Shenzhen)!

what is the core point of chain catering planning? Standardization, process, good profit model and ability.

These are the key points. You must know the purpose, process and results before planning. Subdividing the understanding of industry characteristics and making differentiation is simply to solve the pain points of the industry. The whole process is efficient and the market results are gratifying!

there is another problem in planning: it should be scientific, standardized, safe, intelligent and easy to copy.

There are many details that we all know, such as purchasing advantages, processing advantages, business advantages, marketing methods, customer service advantages and so on.

catering planning should be based on specific sub-categories and the current market. We should consider the problems of easy landing, easy learning and controllability!

Zhen Ming has many years of planning experience, and in the past, he has helped many chain headquarters across the country to give guidance. Many service brands are basically behind the scenes, and I can tell you more ideas and analyze them later!