Make catering brand marketing plan to improve popularity

With the increasing number of restaurants, many restaurants are elegantly decorated, high-grade, with delicious dishes and low prices, but their business is not good.

The rental cost of restaurants is high, and the labor cost is high. If the business is not good, it will not be able to return to the original level within one or two years, and the final result will be to close down and be replaced.

Let's share the catering marketing plan with you:

First, use the herd effect to enhance popularity. Most customers have conformity effect, especially when some customers are unfamiliar with shopping malls and sellers, they will choose to queue up more restaurants to reduce the risk of eating (bad taste). They will think that with so many people choosing, it won't be too bad.

The practical application of general restaurants is as follows:

(1) Now some merchants use this psychology to hire people to queue up and create popularity. This is not a long-term solution, but they still need to return to the products themselves.

(2) In the production process, deliberately slowing down the production speed to make the store level, which is also the worst policy and easy to consume the patience of customers.

(3) Do everything possible to keep everyone in the equipotential area and create a lively atmosphere.

second, the effect of commodity combination, in which customers pay their money obediently

This combination can make customers feel satisfied quickly, in other words, customers can get a variety of dining experiences just by ordering a dish.

So, most of the time, customers think it's cheap or worthwhile, so they will pay for it.

thirdly, using challenging psychology and playing discount marketing

Discount promotion is the most common marketing scheme commonly used in hot pot restaurants.

the key is how you do activities. Assuming that you still send discounts simply and rudely, you will usually lose money and make money.

if you play too much, you will degrade your social status.

However, if you jump out of the mindset and change the gameplay, it will usually bring unexpected communication effects to restaurants, such as combining discount promotions with project challenges.

fourth, improve the sense of value of quality.

Under the background of consumption upgrading, green health is a major trend of catering, and many consumers are more willing to pay for high-quality ingredients.

Restaurants can place ingredients, so that customers can see fresh ingredients, which not only improves the quality of ingredients, but also emphasizes the origin of ingredients.

although the cost of restaurants will increase to a certain extent, the corresponding income will also increase.

In addition, it can enhance the sense of value of food in consumers' minds and bring more unexpected benefits to restaurants.

Fifth, give high added value to commodities.

commodities have value and added value. When customers eat in restaurants, they should first pay attention to the value of the goods themselves.

Secondly, they will also pay attention to whether the food contains nutrients, whether the packaging is good and how to eat it. These are all added values. For example, if they often eat hot pot, they will pay attention to its nutritional value.

Sixth, slow closing and quick turnover

In order to improve the turnover rate, many restaurants clean the table immediately after the customer leaves in front. Such behavior is no problem when there are many people in the restaurant and the level is serious. However, when the restaurant is not crowded, it is necessary to clear the table slowly, which will better increase the number of guests. As customers see the table next to them full of plates, they will have a kind of self-psychological suggestion. I have eaten a lot and it's almost time to go.

Therefore, the appearance of an empty plate is a psychological warning, giving customers a subtle hint.

At the same time, in the eyes of outsiders, there are more plates on the table, which will also give people a feeling of good business and good taste and attract customers to eat.

of course, this doesn't mean that the slower you clean the table, the better. This involves many problems of weighing the pros and cons, and the strategy should be adjusted according to the actual operation.

break it into parts to make customers think your food is cheap. Many people may know the truth of commodity pricing in supermarkets. In fact, catering pricing can also refer to this practice. Generally speaking, restaurants are used to pricing by integers, because it is more convenient for customers to pay and there will be no trouble in changing.

But now that mobile payment tools are becoming more and more popular, more and more people will choose WeChat or Alipay to pay, so there is no problem of change.

Therefore, the initial marketing plan is very important. Marketing will let more people know about your store, retain customers, and finally make customers become "fans".