After a serious "unofficial" investigation, Xiao Bian found that many people could not distinguish the concepts of trademark, brand and Logo, let alone tell the difference between them. Don't worry, you will understand after reading this article.

trademarks, brands and Logo need to be distinguished from each other.

a trademark is a sign used by a business entity to distinguish its goods or services from those provided by other market entities. Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks and certification trademarks; Trademark registrants enjoy the exclusive right to use trademarks and are protected by law.

brand refers to consumers' awareness of products and product series. Including the evaluation and cognition of the enterprise and its products, after-sales service and cultural value, which represents the overall trust of consumers in the enterprise. A brand is a commodity logo that can trigger the psychological activities of the audience. In other words, a brand is a logo, but not all logos are brands. Logo is only a carrier, and the value of the brand is given to consumers' cognition.

Logo is an English term for logo or trademark. It is a visual information expression formed in people's long-term life and practice. It has a certain meaning and can be understood by people. It has a concise, clear and clear visual transmission effect. Through the image Logo, consumers can remember the main body and brand culture of the company and play a role in identifying and promoting the company they own.

to put it simply, there are intersections among trademarks, brands and Logo, but they have different emphases. Trademarks, like brands, are signs that help consumers distinguish different products. The difference between them is that trademarks are signs approved and registered by the Trademark Office, while brands are signs that have important influence in consumers' minds. Logo is a visual communication way, which plays a role in identifying and promoting the company and its products. After the ordinary mark is approved and registered by the Trademark Office, its registrant has the trademark right; After being generally recognized by consumers in the market, it can also be operated as a brand.

the difference between a trademark and a Logo is not improper Logo

as mentioned above, the connection between the two is also the meaning of a Logo, but not all signs are trademarks. The difference lies in whether they have passed the examination of the Trademark Office. When it comes to the differences between the two, the main ones are the following:

(1) The acquisition of rights is different. Logo, as an art work, condenses the wisdom of the creator, and automatically obtains copyright without registration after creation; Trademarks must be examined by the Trademark Office before they have the right to trade marks.

(2) the ownership of rights is different. The copyright of Logo belongs to all designers. If the company entrusts designers to design Logo and agrees that its copyright belongs to the company, then the copyright of Logo belongs to the entrusting company according to the agreement. The ownership of a trademark belongs to the trademark owner, and no unit or individual may infringe upon it.

(3) The protected laws are different. Logo is protected by Copyright Law, while trademark is protected by Trademark Law. If Logo applies for a registered trademark and passes the examination of the Trademark Office, then this Logo is both a trademark and LOGO, and it is also protected by the Copyright Law and the Trademark Law.

(4) the term of protection is different. Logo as a work of art is generally protected for 51 years; A trademark can have the trademark right indefinitely through renewal.

the difference between a trademark and a brand requires legal protection and visibility

The definition of a trademark and a brand has different emphases. Not all trademarks have brand reputation, and not all brands have done a good job of trademark protection in advance. Speaking of the difference between the two, that's it

(1) A trademark is a part of a brand. Trademark is the symbol and name part of the brand, but the brand is not only a symbol to distinguish products, but also a comprehensive symbol. After the establishment of brand logo, we need to do a good job in brand personality, brand identity, brand positioning, brand communication, brand management and other aspects, in order to cultivate consumers' awareness of brand value and form market purchasing power.

(2) trademarks belong to the legal category, and brands are market concepts. Trademarks emphasize the protection of the legitimate rights and interests of producers and operators, while brands emphasize the establishment and maintenance of the relationship between enterprises and customers. Enterprises want to maintain brand value, but also need to do a good job of trademark protection in advance, in order to protect their own rights and interests through legal means when the relevant interests are violated.

(3) trademarks are in the hands of corporate audiences, while brands are beneficial to consumers. The ownership of the trademark belongs to the trademark registrant in order to safeguard the interests of the enterprise; Brand is the degree of consumers' cognition of products, and the value of the brand is determined by consumers. When consumers no longer trust the brand and no longer form purchasing power, the brand has no value.

from the above explanations of trademarks, brands and Logo, it can be seen that although there are many similarities among the three, there is no doubt that trademarks are protected by law in a wider scope and with greater intensity. If you want to protect the corporate Logo and brand value from infringement, you should do a good job of trademark protection in advance. If you want to apply for a registered trademark, or encounter any difficulties in the process of applying for a registered trademark, please contact St. Luda Intellectual Property, which is committed to solving various problems for users.