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American industry is facing severe problems.
If you often pay attention to news reports, you will find that the more economically developed areas, the greater the impact of the epidemic, especially large enterprises in various industries, because of the huge base, such as Shenzhen, the capital of entrepreneurship, this wave is very fierce.
However, when the public focused on the delisting, delisting and bankruptcy of large enterprises, they didn't notice that in fact, the small physical stores suffered more seriously, which are closely related to us every day, especially in the catering, beauty industry and retail service industry.
When Xiaoqi returned to his hometown for the Spring Festival, he met his former school sister. He has run a local beauty salon for eight years. Before that, his life was very moist, but when I met him this time, I completely lost my old high spirits. I didn't know until I asked, "I have done a lot of business in the past two years and want to change careers."
Xiaoqi believes that there are not a few operators who have this idea, because the sudden outbreak of the epidemic has caused many industries to start to adjust, especially for American industries, and the reshuffle has become more intense. Many American stores have closed down overnight, and many Americans are worried at once and don't know what to do.
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Advantages of beauty industry
Now that the situation is like this, it seems that there are many difficulties. Do you want to wave goodbye to Ye Mei?
The answer is no, in fact, if you think about it objectively, you will know that there is no industry that is not facing the challenge of the big environment, and others can't escape the predicament you are facing now. On the contrary, the beauty industry has its own advantages:
1. Market demand determines the necessity of existence.
There are infinite possibilities in this industry. The more general the economic environment, the stronger the market demand will be.
With the improvement of people's economic level, daily material life is becoming more and more colorful, and the development speed of all walks of life is getting faster and faster. The beauty industry is no exception. There are more and more functional beauty products and household beauty instruments.
But why is it so convenient to go to the beauty salon, but why do people flock to it? It is because beauty salons bring consumers not only the improvement of appearance, but also the relaxation and healing of psychology, which can really change their mental outlook from the inside out.
2. The industry is irreplaceable.
No matter how the Internet sweeps the world like a scourge, how many so-called traditional enterprises will be replaced by artificial intelligence, but Ye Mei is an exception.
As an industry that meets the needs of spiritual values, it is an inevitable product of social and economic development to a certain extent. Only the beauty industry can meet people's physical and spiritual needs. Customers can relax and experience a spiritual SPA from the inside out while improving their skin.
3. The vast market remains to be developed.
The beauty market in China is huge. According to the prediction of an independent third-party investigation agency, the beauty market in China will be about 754.3 billion yuan in 20 17, 830 billion yuan in 20 19, and 9 10 billion yuan in 2020, and will exceed one trillion yuan, with an estimated annual growth rate of 38.35%.
The reason why the beauty industry has developed so rapidly is that with the increase of residents' income, people are more and more eager to pursue health, youth and beauty, forming a steady stream of consumer demand. In the future, with the development of biotechnology, the beauty industry will fully enter all fields of life such as health industry, and there will be more and broader development space.
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How to do a good job in beauty industry?
If you want to enter the hearts of consumers, you must first understand the hearts of consumers.
If you carefully comb the successful entrepreneurs in society, you will find that they have a * * * nature and can fully grasp the psychology of consumers. Knowing that only by understanding their psychology can they pay comfortably.
Therefore, operators in the beauty industry should also establish the concepts of "satisfying customers' psychological needs is our core value" and "invisible healing is more important".
Troubled operators should rethink the future of American industry. Although it is more difficult to open a store than to close it in this era, it is not easy to maintain operations. However, Xiaoqi also believes that the solution is always more difficult than it is. There are more companies that have survived the big waves. Find the right way out, use the right method and seize every customer, and you will find yourself in an invincible position.
If you want to make a breakthrough, you must first break through yourself. In the era of internet plus, you should strive for strength, intelligence and be a strong thinker. Only from the heart can we be people-oriented, maintain confidence and expectation, and there is no spring that will not come! Walk into Rainbow Gate, pay attention to colorful life and help you solve business puzzles. Ok, I'll share it with you today. See you next time!