After the epidemic this year, Wang Kexin and his cousin opened a beauty shop. She didn't know the relevant technology, so she chose a well-known chain brand to join, and hired two technicians to maintain the normal operation of the store. She told the interface workplace that the beauty shop was a part-time job and she didn't give up her job.
"You don't need to go to the store often. You can earn more if you open a store." Wang Kexin said, "There are a lot of people doing beauty now, and many men come to make faces.". I feel that this line is more promising. "
Compared with the whole, white-collar entrepreneurs have a high proportion of part-time jobs and relatively little dependence on small shops. The data shows that 62.7% of white-collar workers choose full-time after switching to small shops, 22.0% choose small shops as their main business, and others are sideline businesses; 15.3% chose small shops as sideline businesses and other main businesses.
It is worth noting that many takeaway riders have also switched to restaurants. According to the survey, 43.4% riders choose to open a restaurant, followed by beauty, life service and flower shop.
There is a natural connection between the rider's work and catering. During his work, the rider came into contact with many restaurants and consumers, became familiar with the popular categories, shops and products of catering, and also had the opportunity to contact the catering boss, which accumulated experience for the rider to open restaurants.
Song Jian ended his three-year career as a takeaway rider in August this year and opened a shrimp pot shop with two friends in his hometown of Yingkou, Liaoning. Using the money saved by being a rider, the three men groped from scratch, constantly changed their plans, cooked and tried to eat, and finally tried out a healthy and nutritious formula, which was well received by customers. After opening the store, the food was well received, and 8000 copies were repurchased within ten days.
Song Jian also used the business experience he learned during his riding to form a good relationship with the surrounding businesses. It is reported that the three people plan to open another branch in 202 1 to continuously improve and upgrade the dishes.
Dreams and interests are the main purpose of opening a shop.
In the past, shopkeepers were mainly used to support their families, but now, more young people are starting businesses based on their interests and dreams. According to the report, only 2 1.2% people choose to support their families, 5 1.6% shopkeepers choose to start businesses, 36.9% shopkeepers choose to realize their dreams, and 29.6% shopkeepers choose hobbies.
The original intention of the establishment of the store determines the personnel composition of the store. According to the survey, most employees in small shops are recruited through the market, followed by friends' introduction, and the proportion of husband-and-wife shops is only 24.4%. This shows that the service shops in China have got rid of the traditional mode of husband-and-wife shops to some extent, and are developing in the direction of specialization and market operation.
Based on hobbies and young people's grasp of consumption trends, some new fields have become the entrepreneurial direction of shopkeepers, such as homestay, hair care, sorting and storage, party hall, theme restaurant, private cinema, e-sports hotel, bathing and leisure hotel, light medical beauty, trampoline hall, floral training, VR experience hall, Hanfu experience hall, parent-child party and so on.
However, it is not easy to run a small shop well. Some shopkeepers have reported problems such as "more and more peer stores", "fierce competition, low profits", "great financial pressure and high rents". In the case of economic depression, the operation of small shops is facing increasingly fierce market competition. The data shows that 19.0% of small stores are in a loss state, and the proportion of small stores with operating profit of 5% or less reaches 24.4%.