Because Jiang Xiaobai's wine tastes bad and has a poor reputation, it gradually fades out of people's sight.

In p>2112, a wine named Jiang Xiaobai suddenly became a hit on the Internet. "I am Jiang Xiaobai, and my life is very simple." Relying on this literary slogan and positioning, Jiang Xiaobai began to become popular on the Internet with various literary jokes.

has attracted countless netizens to try it, and it has become a well-known liquor brand from an unknown winery overnight. Jiang Xiaobai, who was popular for a while, can see its advertisements on variety shows and major websites.

Jiang Xiaobai's pioneering course

According to the development course of a brand, Jiang Xiaobai has gone from a rapid growth stage to a slow development stage, the bonus period belonging to Jiang Xiaobai has passed, and Jiang Xiaobai's development has entered a stable and slow process.

In the past, nearly 11 customers in our restaurant came to buy this white wine every day, but now, only two or three consumers need this white wine every day, mainly young people. In the past, everyone had it. At that time, it was a smash hit, and his advertisements were all over the streets, but now it is much lower-key.

With the change and development of the market, Jiang Xiaobai now takes more e-commerce routes and catering channels, while personal retail channels are decreasing. At the beginning, it was a smash hit, but now many people say that this wine is not good to drink, it is still expensive to sell, and its taste is not as good as that of Beijing Erguotou with a bottle of 3 yuan.