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Chen Kun holding company set up catering enterprises, why do stars like to open restaurants?

Nowadays, stars are doing more and more sideline businesses. For example, restaurants, tea shops and so on. The reason why stars like to open restaurants is that there are many small routines. Because the investment cost of opening a restaurant is not particularly high, and food is the most important thing for the people, people have to eat at any time. In this way, rate of return on capital will be particularly high. Moreover, the threshold for opening a restaurant is particularly low, and basically stars can open it. Coupled with the star's own traffic effect, it will also attract many fans to pay the bill.

In the entertainment circle, there are many stars who open restaurants. For example, Joker Xue, Michael Chen, Du Haitao, Gao Yuanyuan, Deng Jiajia and so on. Moreover, most of the stars eat youth meals, and when they are old, there may not be so much traffic. So I want to open a relatively stable sideline that can realize the flow. After the star opens the restaurant, many fans will choose to try it in the restaurant opened by the idol because they like the idol, and pay for the idol.

And now most people in idolize are young people. Besides working, young people especially like eating, drinking and having fun in their spare time. And if stars don't open restaurants and do some other industries, fans may not choose to pay the bill. But when opening a restaurant, many fans feel that no matter where they eat, it is better to take care of their idol's business. Therefore, many fans are not far from Wan Li, and are willing to eat in the restaurant opened by their idols.

besides, the ultimate goal of the sideline business of the celebrity restaurant is definitely to make more money. And if the restaurant opened by the star will make the word-of-mouth bigger and better, and the cost performance is very high. Not only can it attract fans, but it will also attract many ordinary consumers to come to dinner. We should know that the restaurant itself is a service industry. As long as the service is in place, the dishes are reasonable and the price is acceptable to people, it will certainly help their career to a certain extent. The threshold for opening a restaurant is particularly low, and there is no technical content. As long as we can find a place with a good location and then hand it over to professional personnel for management, we can operate normally.