the biggest drawback of time-honored restaurants is that they think that they can sit back and relax with gold-lettered signboards, and they are backward in iteration and innovation, unable to meet the new needs of consumers and fail to continuously provide new value to consumers. No one comes to eat loneliness, and no young people are willing to pass it on. The reasons for the decline of time-honored restaurant enterprises are as follows:

1. "No ambition" in market development

We found that some time-honored restaurant enterprises are accustomed to "coming here with admiration" but do not pay attention to "spreading branches and spreading leaves". A reporter interviewed an old brand famous at home and abroad, and foreigners were full of praise when they came to the store to taste it. In the store, there are photos of celebrities from all over the world. Some overseas Chinese will place orders from overseas every holiday. However, over the years, enterprises rarely take the initiative to go out and explore overseas markets.

2. The "burden" of innovation is too heavy

Time-honored enterprises generally have their own flagship products, and the products and brands are deeply tied and mutually successful. However, how to adapt the products born in the age of material scarcity to the new consumption environment is a necessary question for time-honored enterprises. Take the time-honored food products as an example, the classic products are often high in oil and sugar, and it is increasingly difficult to adapt to the tastes of young people. When developing new products, we are faced with the burden of "being authentic", and we are worried that we will lose our old customers and win over young people.

3. The operating mechanism is "inflexible"

A reporter visited and found that many time-honored restaurant leaders bluntly said that some time-honored restaurants were conservative in pioneering and innovating, while private enterprises faced some practical difficulties in their operation, which also made it difficult for time-honored brands to forge ahead. This is also a factor that young people are unwilling to pass on.