First, understand the audience.
Since it is a video that the audience likes, we must first understand what the audience likes. I worked there for a long time, but the result was not satisfactory. You showed a northerner some delicious food with "characteristics" in the south, such as snake meat and dried mice. I often worked for Amway Mouse, my roommate in Northeast China, during my college years, but I failed for four years. There are many things like this, which need us to study carefully before making videos. Muslim does not eat pork and the like, so as not to be thankless.
Second, the content is focused.
Since you are making a food video, you should know exactly where the center of this video is. Is it focusing on the practical process of food, tasting food, sharing taste materials, or introducing the background of the whole food system, so that users can understand the history and culture of food. We need to find a center of gravity and enlarge it to the main core of our video. As far as short videos are concerned, it is not good to have too much content. You should clench your fist and concentrate on one point.
Third, the form of expression.
As the carrier of art, video naturally includes the form of performance. This includes a series of factors such as camera position, angle, lens, whether narration is real or narration. The video we make needs to be able to form a system and have an independent style, so that it can be easily loved by the audience. For example, what kind of tone should the narrator use? Whether it's clever, humorous, using standard Putonghua or adding some dialects to ridicule, all of them need to be formulated in advance. Then there are different explanations for different systems of food, and narration is used to set off the food. It must not be too dazzling for people to see and cover up the real protagonist.
Fourth, the scene planning
Choose street shooting or indoor, city or country. This is also an important part of video production, and different scenes are selected for different groups. The purpose is also to highlight our food, and the scene is also part of the contrast effect.
Verb (abbreviation of verb) reference learning
As a food culture program, China on the Tip of the Tongue can be said to be the best case. Some of its clips can be used as a reference for video shooting, especially for newcomers who don't have much contact. It is a great reference object.
In short, if you want to shoot a food video that the audience likes, you need the author to work hard in many aspects, do research seriously, and your efforts will be rewarded.