Take-out has become one of the common dining methods for office workers and student parties, and many people have started to order take-out for convenience and time saving. However, after several times of subsidy wars, the domestic take-away platform only survived with the US Mission after being hungry. After the previous subsidy war, the two platforms also began to recover costs from the stable market. The US Mission finally waved the "Slaughter Sheep Knife", and at the same time, the merchants started the "Great Escape"!
As a platform to gather merchants and users, Meituan take-out is the most important way to make a profit. At the beginning, the take-out ratio of the US delegation was 1.5%, which means that a 11-dollar take-out will cost the US delegation 1.5, which is acceptable to the merchants. Because the profit ratio in the catering industry is about 41%, a ten-dollar takeaway merchant can earn four dollars. After the platform is used to increase sales, it doesn't have much impact to subtract one and a half dollars.
However, in the later competition, the rules of the US group take-out were adjusted. Meituan allows merchants to cooperate only with one of Meituan's takeout when they are hungry. If merchants want to choose two platforms, Meituan's takeout will increase the proportion of merchants to 18% and narrow the distribution scope of merchants. In order to reduce the draw ratio and keep the delivery range, most merchants agreed to the exclusive cooperation of Meituan Takeaway, which is similar to the overlord clause.
Some time ago, after Meituan went public, Meituan's take-out was more harsh on merchants, which was still reflected in the draw, and Meituan's take-out generally increased to 22%. Even according to the author's personal understanding, the percentage in some parts of Shanghai even rose to 26%. This is extremely unfair to businesses, especially some small businesses have begun to leave the Meituan takeaway platform. Because those small businesses need to remove the expenses of manpower, utilities, rent, etc. from the 18% profit, many businesses have negative profits or even set up stores with money.
In order to change this situation, some merchants directly start from the quality of the dishes, and divide the original dish into two parts. Some merchants began to carry small cards with contact information in the take-out. If users order food from small cards, the price is much cheaper than that of the US group take-out. And these costs and Jerry-building are finally grafted on the users, like the take-out of the US group around the author, the price of an egg fried rice has been raised to 15 yuan, and there is only one egg. Basically, I can't afford it, and I have successfully changed my bad habit of eating takeaway.
If the US group's take-out continues like this, I believe more businesses will flee from this platform, but if they are hungry, other take-out platforms will be able to reap the benefits from it. The response of Meituan's customer service to this matter is that the business itself is not competitive, and the exit is the result of the survival of the fittest in the market. The translation is "Don't blame the platform for your poor performance". What do you think of this matter? Welcome to express your opinion in the comments.