Cake coffee shop business plan model essay 3111 words

Theme casual cake coffee shop is a mid-to high-end casual cake coffee shop with leisure elements as its theme, and its main products are coffee, drinks, cakes and so on. The following is a 3111-word model essay on the cake coffee shop business plan shared by J.L. For more hot business projects, please visit (www.oh111.com/chuangye).

1. Overview of the cake shop

1. This shop belongs to the catering service industry. What is its name? Maggie, afternoon tea , is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

2. Our store plans to open in the community trade street. It is a mid-range cake shop in the initial stage, and it plans to gradually develop into a cake chain store like Anderson, Chaoyangfang and so on in the future.

3. Our store needs venture capital of 95,111 yuan.

Second, business objectives

1. Because of its geographical location in the trade street, there are relatively rich customers, but there are also many competitors. Especially, our store has just opened its business, and if we want to open the market, we must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in the trading street and recover the capital in 1 years. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and break through a world among many cake brands and become a famous brand in the cake market.

Third, market analysis

1. Customers: The target customers of our store are: general consumers who go shopping and entertainment in Trade Street, accounting for about 51%; Around the school students, shop staff, community residents, accounting for about 51%. The number of tourists is sufficient, and the consumption level is low.

2. Competitors: According to the survey results, there are many brand cake shops in China, and there are many chain cake shops in Fuzhou alone, such as Andersen, Chaoyangfang, Hongye and Anqier. So the competition is great.

IV. Business Plan

1. How many cake shops around here first? Spying on information? Find out the cost price of different kinds and sizes of cakes. Understand the business philosophy and management of all kinds of cake shops? Trick? .

2. after the opening fund is raised, start to shop in major cake shops? Digging corners? . Can't? Blatant? Digging, when there are few people in the shop, secretly run over and discuss with the master in the shop. Or hiring a pastry chef, it is very important to open a cake shop chef, so it should be carefully considered.

3. It is understood that a set of consumption fixed rate is found: Customers never have the cheapest price. If you can lower your price by a few dollars today, there may be competitors competing with you for orders at a lower price tomorrow. ? From this, I realized some competitive strategies in the product market:? Price reduction and sales promotion is not a long-term business strategy. Only by making cakes of the highest quality with the best materials can customers be attracted and retained? .

4. The cake shop is mainly for the public, so the price is not too high, and it belongs to the middle and low price.

5. Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. The cake shop can specially open up leisure areas and set up many unique chairs. Customers can buy some snacks and sit in the cake shop to taste them slowly, which further strengthens the leisure function of the cake shop.

7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. In the variety of business, many shopkeepers have some innovative measures: for example, in the hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are popular with customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address consumers. Especially if the consumer is with someone else, and the waiter can call him (her) Mr. or Miss * in public, they will feel very respected.

9. Put some promotional materials and magazines on the table, which contain knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

11. We should give customers a healthy and hygienic feeling from the aspects of store decoration, image of shop assistants and cake making. Cake shops must strictly implement the national Food Hygiene Law, which is the foundation of their foothold.

11. The food industry has special job skills requirements: employees must hold? Health certificate? .

V. Financial estimation

Starting assets: about 95,111 yuan

Equipment investment: 1. Rent: 5,111 yuan. 2. The facade decoration is about 2,111 yuan (including storefront decoration and light boxes). 3. The investment in shelves and selling tables is about 1,511 yuan. 4. Employees (2 employees) need 511 yuan for the same clothing. 5. The largest investment in machinery and equipment: 81,111 yuan (including the complete set of utensils for making cakes). The first purchase price: raw materials such as flour and cream, about 6,111 yuan.

monthly sales (even): 21,111 yuan. According to the evaluation of experts, the monthly sales of such a small cake shop can reach 21,111 yuan after it is on the right track.

Monthly expenditure: 14,133 yuan. Rent: The best location is in densely populated residential areas, community trade streets, and lots close to children (such as around kindergartens or playgrounds), about 5,111 yuan.

cost of goods: about 31%, about 5111 yuan. Salary of staff: A small shop of 11 square meters needs 1 cake chefs and 1 waiters, and the salary is 2,111 yuan.

Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 711 yuan: calculated in 5 years, monthly profit of 1,333 yuan: about 6,967 yuan. According to this estimation, the investment can be recovered in about one year.

VI. Analysis of risks and constraints:

Because the cake shop is not the first one in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources. Trick? To attract customers.