Overview of tourist source countries, hotel catering management, tourism statistics, China tourism history, tourism public relations, tourism resources development and management, financial metrology, tourism environment and protection, simulated tour guide course, tourism policies and regulations.
Tourism enterprises: tourism planning, tourism development, tourism management, scenic spot management, tour guide and tourism consultation.
Training requirements
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1. Master the basic theory and knowledge of tourism management.
2. Master the qualitative and quantitative analysis methods of tourism management research;
3. Have the basic ability to analyze and solve problems by using tourism management theory;
4. Be familiar with the principles, policies and regulations of China's tourism development;
5. Understand the development of tourism;
6. Master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability.
Employment direction: mainly for tourism management administrative institutions, travel agencies, scenic spots and theme parks, engaged in tourism design and development, planning and promotion, operation and sales, tour guides, consulting services, administrative management and other work.
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