1, logo
The color matching style of the official WeChat account header will also affect other visual design parts. It is best to be consistent and present an overall brand sense, so that readers can "know it's you as soon as they see it".
2. The first picture
Appears at the top of the article, usually a gif animation, which can contain elements, including logo, official account name of WeChat, slogan and so on. Grasp the reader's eyes and emphasize the brand again.
3. Selection during editing (color matching, format and column style)
The content is mainly provided by designers, aiming at conforming to the overall style of visual design and generating a set of templates for article typesetting, which should be realized by media editors in later typesetting.
4, the picture template
Wechat official account sometimes adds a long picture, such as knowledge points, tips, summary and review. It is best to have a corresponding psd format template.
Follow us
Put it at the end of the article to guide readers to pay attention to this account.
Common elements are: slogans guiding attitude, small icons reflecting the theme of the account, and QR codes.
Summary:
For the visual design of official WeChat account, you can refer to the following steps: 1. Determine the color; 2. Determine the elements; 3. Determine the style.
To sum up, in order to facilitate reading, we have made a list of elements needed for visual design. You are welcome to tick and make your own exquisite official WeChat account.
detailed list
● Logo
● Head map
● Selection in editing process (color scheme, format and column style)
● Follow us
Color, image quality, health