if you enter the book at 1, you will have to go to your local book wholesale market.

The following are some suggestions that I hope will help you.

What preparations do you need to make to open a bookstore?

first of all, you need to spend a lot of time thinking about the relevant matters of developing retail business: initial investment in capital and corresponding financial objectives, time, labor investment, management, necessary social activities, etc.

if you have never worked in a bookstore, you might as well start by accumulating practical experience. You can apply for a job in a bookstore, even if it's just a temporary helper. Your goal is to do the most trivial things in the daily work of the bookstore, including receiving goods, unpacking, shelving, managing inventory, selling, operating the cash register, packaging gifts, building and dismantling displays, and cleaning. If you don't want to experience it for yourself, you may have to think twice about opening a bookstore.

2. How can I judge which areas are suitable for opening bookstores?

first of all, we should examine the distribution and operation of the existing bookstores in this area. You have two choices. One is to take advantage of the situation, that is, to choose the area next to the big bookstore or other bookstores, and the other is to choose the blank spots where the bookstores are distributed. If the bookstore is opened in an area with a good business atmosphere, the industries operated by neighboring shops and the customers of the bookstore can drive each other, it is better. If the shop industry around this store site is not in harmony with the bookstore, such as a professional street, it is generally not suitable. Generally speaking, there are cultural and entertainment venues, commercial office buildings, mature residential communities, university areas, commercial areas and other places nearby, which are all optional locations for opening stores. Bookstores with individual venture capital are generally small in scale, and both mobile and fixed passenger flow are very important. Therefore, it is best to choose places with more people around the community or university area, such as stations, fast food restaurants and theaters, and backed by stable community readers.

3. How should I position my bookstore? What factors should I take as my judgment?

This is the most important problem faced by shopkeepers. To open a bookstore, it is necessary to have a clear market positioning, and the characteristics are the life of the bookstore. For example, the store owner first defines the positioning of the bookstore and then purposefully looks for the store address, striving to maximize the target customer group; If you already have a specific store, you need to choose the business category according to the location of the bookstore and the existing and potential consumer groups around you, and at the same time establish your own characteristics according to their consumption habits and tastes. For example, when Shanghai Jifeng Bookstore opens a branch, it will position the bookstore according to the regional characteristics. The Lotus Store is designed as a community bookstore near the residential area, and books like children's books have become the main projects; The art store is aimed at the characteristics of nearby drama colleges and opera houses, and more books on film and drama are added. Bookstores in university areas try to avoid too many bestsellers, and books that are too academic near office buildings will not sell well. It will get twice the result with half the effort if professional bookstores are opened near related places. In the neighborhood of residential areas, it is also popular to open a bookstore mainly for rent and supplemented by leisure and entertainment magazines; In supermarkets, life books such as beauty, diet and leisure are often favored; In the gathering area of migrant workers, most of them are magazines, martial arts and romance books. Around colleges and universities, academic books on humanities and social sciences can be the main ones. In addition, unique content positioning can often attract good business.

4. What aspects should I focus on when choosing a good store?

the quality of the location affects the difficulty of future operation, so it is very important to choose a good business location. In the internal conditions of the store, the store owner must do the following key points to understand;

size of area: whether the gap between the desired business area and the actual area is acceptable, too small will limit the characteristics of the bookstore to be operated; Too much will cause waste and pay the rent falsely, which will also make consumers feel that the goods are empty and not full enough in the future. At the same time, we should also pay attention to the fact that the smaller the gap between the rented area and the actually used area, the better. Many high-rise buildings occupy too much space for business, which makes the actually used rent per square meter rise a lot, which is not in line with economic benefits.

floor: if the location chosen by the store owner is not located on the first floor, will the height of the floor restrict consumers' willingness to come to the store, for example, if they want to open a theme bookstore, the influence is very small, but if they want to open a general bookstore, the influence will be great. In addition, it is very important to consider the influence of the business types and business forms downstairs on the bookstore.

floor division: as far as bookstores are concerned, if the usable floor area is less than 1,111 square meters, it should be the same floor as far as possible, and if the floors are divided, it should not exceed three floors. If the floors can be selected, the order is the first floor, the second floor, the first floor and the third floor. Because when the bookstore area is not too large, there are too many floors to distinguish, which will make the store feel fragmented and incomplete, and will also make people feel oppressed by the narrow space, and the management cost will also increase.

building structure: the state of the building itself often affects the decoration cost and the future maintenance and repair costs. If the building in the location is an old building, we must first understand the safety of the building itself and whether the decoration design will make the building unbearable; And what its supporting facilities are, whether they need to be repaired or replaced, and the situation of sewer, sewage pipeline, circuit pipeline and capacitance should be deeply understood.

location shape: the shape of the internal use area should be as square and complete as possible, because the irregular shape may cause more idle area in the design and cannot be fully used in the business area; Secondly, it is easy to produce a dead corner of the store, which makes the moving line not smooth enough, increases the frequency of patrol, increases the load of personnel, and increases the turnover rate of goods. These will be reflected in the operating costs, and the store owners need to think twice.

Neighborhood status: Whether neighbors are easy to get along with will also be related to the amount of non-operating costs; In addition, if the adjacent business forms are incompatible with the bookstore, or mostly belong to the business of night entertainment, it will often cause many troubles in the operation of the bookstore, even if it costs a lot of publicity, it may be futile.

5. Everyone says that it is necessary to do research to open a shop. What research should I do to get the necessary information? How can I determine the size of the business circle?

Research is actually a process of collecting relevant information. You can do it in various ways, such as inviting relevant companies to do it or doing it yourself. Sub-research in business districts can be divided into site survey, business district survey and market survey.

(1) site survey: it is a survey focusing on the location of business, that is, to understand the location you want to choose and its relevance in the nearby geographical location. We can deeply understand and analyze the business form around the bookstore's business location, the crowd flow in front of each time, the age group of the crowd, the purpose of the crowd, the direction of the crowd, the traffic flow in each time, the purpose of the traffic flow, the direction of the traffic flow, the convenience of parking, the stop distance of public transport, the starting and ending points of each line, the time of the first and last shifts, and other factors affecting the business location.

(2) business circle survey: it is a circle with a certain distance as the radius, which is called business circle. The scope of the business circle is related to the size of the store area, business content and consumption habits, that is to say, it is defined according to its influence scope. Of course, the business district where the bookstore is located can also be a business circle. For example, if a beauty salon is opened in a certain district, all or part of that district is the business circle of the shopkeeper.

(3) market research: to do research on specific goals or things. These goals or things are not necessarily in the business circle, but they are often representative, topical or even trending.

6. What key elements should I pay attention to when doing research, so that I can get useful information?

(1) competitors in the same trade: competitors' location, business area, product structure, business characteristics (prices, activities, etc.), factors affecting themselves, and the ranking of peers (including themselves) in the business circle, etc.

(2) Other commercial storefronts: location, business area, business characteristics, influencing factors on themselves, ability to gather customers, etc.

(3) Other non-business gathering places: parks, religious sites, hospitals, schools, military institutions, government institutions and other related influencing factors.

(4) residents in business circle: including resident population and working population, their age, education, religious belief, work, income, consumption habits, etc.

(5) others: government policies (such as demolition and encouragement policies, etc.), citing all factors that may affect business.

7. Is it difficult to apply for a store license now? What are the procedures? What should I do?

At present, the threshold for operating retail books in China is very low. You only need to obtain a cultural business license from the local press and publication bureau or the cultural department, and then register with the Industrial and Commercial Bureau. There are no restrictions on the place of business. The specific procedures are as follows:

First, the staff of the Cultural Bureau should conduct on-the-spot inspection on the applicant's storefront to confirm that it complies with relevant regulations; After passing the inspection, the applicant shall prepare the following documents: 1. A capital verification report of RMB 1 million issued by an accounting firm; Two, a copy of the store room, if the store is a rental room, it should also be attached to the housing lease agreement; Iii. Application form of the "permit" applicant (Note: the application form and the house lease agreement should be printed on B5 paper). Applicants can get a "permit" within about one week after submitting the above documents. The fees to be paid for holding a photo include inquiry fee (41 yuan), photo holding fee (31 yuan) and membership fee (61 yuan/person).

8. how can I get the publisher's junior certificate?

To apply for a license to open a bookstore, a legal person must have a nationally recognized qualification certificate for publishing. The Press Office only holds the qualification examination twice a year, and each time the witness has to study for one week at the cost of 611 yuan/person. After the completion of the study, those who take the exam and pass the exam can obtain the qualification certificate. The specific time and situation of the exam can be found on the news and publication websites of various provinces and cities, such as www.bjppb.gov.cn, the website of Beijing Press and Publication Bureau.

9. How to calculate the budget and arrangement of funds for newly opened individual bookstores?

before opening a store, not only must the funds be well prepared, but also the sources of funds should be more reliable, so there should be no pressure to repay at any time. Only in this way can we ensure the smooth operation in the future.

in terms of fixed investment, there are expenses such as store decoration, bookshelf making, business equipment purchase, etc. Experts suggest that the working capital for the first phase of goods distribution should be calculated at about 3,111 yuan per square meter, and sufficient working capital for temporary purchases in the local market should be prepared according to their own situation for the necessary expenses related to opening.

according to the current general situation, the specific store decoration cost can be 311 yuan per square meter to 411 yuan. If the interior floors, walls and ceilings of existing storefronts have been decorated, then this part can save some funds. Bookshelf: Generally, it is counted as one per square meter, and the production of fireproof board or particleboard is about every 321 yuan on average. Cost of in-store equipment such as telephone, fax machine, computer, cash register, calculator, etc.

in addition, it is necessary to arrange a separate budget for advertising and promotion, including some consumables such as bags, wrapping paper, advertising sheets (DM sheets) and so on.

Of course, the situation varies from region to region. Doing more peer surveys can reduce your mistakes.

11. Besides books, what other business forms can be involved in the business varieties of bookstores?

According to the location of the bookstore you have selected, the shopkeeper can determine his own other business forms:

According to the size and location, relevance and business characteristics of his own store, the business types to be operated by the bookstore, such as books, periodicals, stationery, gifts, audio and video, are the most common business forms related to the bookstore; In addition, software, computer hardware, peripheral consumables, digital products, movie posters, and even catering can all be considered in your business scope.

11. How much is the store rent to ensure that my business has a profitable space?

The situation of store rental fees varies from place to place, and book retailing is a small-profit operation. Rent is not easy to be too high.

According to the general situation, the maximum monthly rent of a bookstore per square meter should not exceed 111 yuan, and the risk of operating beyond this standard is very great. It is more appropriate if the store owner can still charge the transfer fee if the lease of the store expires or the lease is withdrawn halfway. If not, it is equivalent to an increase in rent.

12. What should I pay attention to when renting a storefront?

whether there are any legal disputes in the store, who owns the store property rights, whether it has been seized by the bank or the court or auctioned by other institutions, etc., so as to avoid disputes over property rights during renting; If anyone sublets it to you, you need to find out whether he directly signed a contract with the property owner, the specific starting time of his rental, rent and so on; The old storefront, consult whether it will be demolished in the future. Newly built storefronts should consider hidden building quality problems, and who is responsible for problems in the future should be reflected in the store rental agreement.

13. How should I proceed with the preliminary planning of the bookstore?

after the store owner determines the varieties he manages, he should divide the area occupied by each variety according to the area of the store, and consider the proportion of each book category; After these actions are completed, the shop owner will make reasonable arrangements for the positions of various varieties and special categories in the varieties, and make written materials. There are several points to pay attention to when planning: generally, the customer passage is not crowded when two people pass opposite, which is generally not less than 1.8 meters; Generally, for shops below 111 square meters, it is advisable that the cashier covers an area of not more than 1.5 square meters, which is too wasteful. The height is about 1.75 meters, too high gives customers no sense of closeness; It is best for one person to see the whole store in terms of store supervision. Therefore, in addition to the location of the checkout counter, consider this as much as possible, and don't place tall bookshelves in places that block the line of sight; The shelf span is about 1.75 meters. If it is too wide, the partition will be easily bent by books. The placement of the middle bookshelf is arranged according to the trend that the bookshelf can be gradually increased as you go in, which gives customers an open feeling, good visual effect and can store more books.

new books and best-selling books are the focus of a bookstore to attract customers, and their positions are generally at the front end of the book area or the closest to the door. The design styles and heights of new bookcases and best-selling bookcases have their own functional requirements.

14. What should I pay attention to in the design of commodity shelves?

The design of shelves is a science. Well-designed shelves can make full use of space, increase the display volume of goods, and make customers feel comfortable and convenient in their choices, thus making the whole bookstore tidy and rich in display and arousing customers' desire to buy. Therefore, shopkeepers should comprehensively consider various industries, and the dimensions, display characteristics, purchasing habits, and even ergonomics of various commodities within the industry to design the style of shelves. In addition, shopkeepers should also pay attention to the height of the center cabinet and the wall cabinet. The height of the center cabinet should not block the line of sight, and the height of the wall cabinet should not be too high, which will cause inconvenience to customers and staff.

The appearance of a bookstore is a very important propaganda to show the style. In addition to the signboard being clearly marked, the window display is more attractive to customers. The window display expresses the latest information of goods, and changes the display of the window with the change of time, season and various subjective and objective factors. Therefore, in the period of design and decoration, if the conditions of the store permit, there should be a window planning. guard against theft