Although Costco's shares in the United States seem to have declined, as the second largest supermarket chain in the United States, its strength should not be underestimated. The first day in Shanghai alone speaks for itself. There is a huge flow of people, and it will close in the afternoon. At the same time, their shares rose by 5%, so you can imagine how popular they are in China.
However, opening a second store cannot be discussed with the first store. Although the two are related, I think the inevitable connection is not particularly big, because there are too many unknown factors in opening a new store, and there are still many places to pay attention to.
Costco's membership and low gross profit are attractive and the same thing. He is much cheaper than Tmall. Who doesn't want to go to such a shop? If the second store chooses a good address and continues this business model, I believe it can also make money.
Although Costco is developing well at present, the operating conditions of foreign supermarkets in China are generally poor in recent two years. In this eventful autumn when Carrefour was acquired by Suning and Metro frequently reported that it wanted to sell its business in China, whether Costco can break through the trend and replicate its magic in China market is particularly interesting.
In this way, whether Costco's second store can be profitable is still unknown, but I believe that it can still be profitable as long as it meets good opportunities and reasonable management. Just need to overcome many difficulties, in short, I hope they can create their own brilliance and open a certain market in China.