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Meituan take-out company puts ears on the head of the takeaway brother. What is this design concept?

? In our daily life, with the improvement of people's living standards and income, people pay more and more attention to their spiritual enjoyment. However, take-away service is a way for people to enjoy their spirit. People often don't want to go out when they are at home, so it is necessary for take-away companies to provide take-away service for them. Meituan is the giant of the takeaway company. Meituan recently put an ear on the little takeaway brother's head, and this rule was eagerly discussed by people as soon as it came out. Why do you need ears? What is this design concept?

long? A pair of kangaroo ears, a pair of crispy and attractive chicken legs, and a bamboo dragonfly as the source of childhood happiness? Take-away buddies who are on the road, it seems that the style of painting has become these days. Meng Meng? .

? Meituan company put ears on the head of the takeaway brother to promote his own software. For example, Meituan company must do this to promote their Meituan takeaway. Think about it, while driving on the road, suddenly a takeaway brother with ears on his head galloped by. Would you stop to watch and see how cute the ears on their heads are? Therefore, Meituan Takeaway Company also discovered this, because people often satisfy their curiosity to know something they have never seen before. Therefore, the design concept is also like this. However, the ear worn on the head also has other wonderful uses. For example, when the takeaway brother is driving, he can recognize his peers at a glance, because only they will wear ears on their heads. Also, when the food is delivered to the destination, when customers see the image of takeaway brother, it will make them feel happy, and even if they meet some female customers, they will say that their dresses are very cute, attracting consumers' attention through small details, leaving a deep impact on consumers' subconscious, which will also attract them to spend again, attract repeat customers and let them better experience the essence of takeaway service.

it can also adjust the mood of customers. When a person orders takeout, there are many situations, but the most common situation is that he is too busy to cook or go out to eat, so at this time, he orders a delicious takeaway to make himself eat a lot, and his mood will become better and better. Therefore, it is precisely considering that customers may be in a bad mood when ordering food. Every takeaway can make customers laugh and make them happy when they take the meal, so that customers will trust the takeaway more and increase the number of customers ordering food. Increase the income of takeaways and platforms.

It's actually not a rabbit's ear, but a kangaroo's ear in Meituan's takeaway Logo. This activity is an attempt to promote the cooperation between the US Mission and the merchants. While playing the role of cute takeaway brother and attracting attention, it has also become a unique symbol for big ears. There have been similar forms of cooperation in other regions before, but it has not been widely spread yet.

? ? Therefore, to sum up, the design concept of Meituan Takeaway Company pressing ears on the head of takeaway brother is so novel, and it can also play a corresponding good role, bringing more customers to takeaway staff and takeaway software and achieving greater success.

(the picture is from the internet. )