Promotional program
Purpose: Christmas and New Year's Day are relatively close to each other, in order to seize the holiday sales opportunities, gather popularity, attract traffic, and create a good
sales performance, we have formulated the following series of promotional activities:
One, the atmosphere of the store layout and publicity:
1.Christmas atmosphere of the branches of the unified layout by the Planning headquarters design team according to the actual situation of the stores unified planning to write
real ads, handmade and Christmas materials together with the layout, the stores are required to set up a grand and highlight the theme. 2. the stores to purchase their own back to the Christmas ornaments for centralized display sales.
3. The planning headquarters of all branches of the arrangement of all materials to coordinate, unified application for purchase.
4. The staff of the store wearing Christmas hats, the hall placed a Christmas tree to set the festive atmosphere (completed on December 5). 5. Purchasing Department to negotiate with the supplier of the holiday specials, and the production of newsletters to publicize the 6. Each store to make Christmas hanging flags to hang (number: Zhang). 7. The store service desk for the activities of the content of the radio publicity. 8. The store entrance display boards for the content of the activities of publicity. 9. The event will be publicized on the display boards at the main entrance of each store.
9. Christmas music will be played at the service desk of each store. (December 5 began to play) 10. the stores of the atmosphere of the store layout completed before November 30. 11. Express DM poster publicity period: the number of posters: copies
Theme of the event: carnival Christmas, gifts
Time of the event: December 24th, 25th
Activity store:
Activity: During the activity period, wherever the visit to my Club people send childhood memories [70's toys], can be sent by Santa Claus candy or small gifts; gifts are limited, sent until the end.
Note: Each store will arrange for a male employee with a sense of humor and a friendly female employee to put on a Santa Claus suit
and hand out candies to children at the entrance and in the store and take pictures with customers who need to be photographed.
Theme of the event: Happy Christmas, beautiful to take pictures
Time of the event: December 24, 25
Activity stores:
Activities: During the event, all the one-time storage of yuan in our club, you can go to the "Happy Christmas, beautiful to take pictures" activity site to take a picture. Act quickly! xx for you to leave the best smile.
Activity stores:
Points for activities
Activity content:
During the activity period, all customers who hold my club membership card can use the points in the card to exchange for the following goods:
1000 points for ******, 500 points for ******* points exchange is limited to the points in a single membership card to exchange for the following goods, can not be Multiple membership card cumulative points for redemption, the number is limited while stocks last!
Note:
If you don't want to exchange the gift [the best gift is art, because art has no price, only the preferred] customers can be exchanged for money deposited into the card as cash,
Cash redemption standards for every 10 points ** yuan, and so on!
Stored-value cards also count as points. And can be introduced in the way of stored value.
Theme of the event: New Year's "to the benefit" to send cash coupons
Time of the event: January 1, 2012, 2, 3 (*** 3 days)
Activity stores:
Activity content: During the event, where my club one-time stored value of ** yuan or more, to send ** yuan! cash coupon, a one-time purchase of more than
** yuan, send ** yuan cash coupon.