# Planning # Introduction In order to ensure a high starting point, high quality and high level of work, it is often necessary to make a careful plan in advance, which is the detailed process of solving a problem or a project or a topic. The following is the organized planning scheme of the celebration activities, welcome to read!

1. Planning scheme of the celebration activities

1. Effect estimation of the celebration activities

1. Publicity, joint opening of Christmas, grand momentum, strong memory for consumers, good word-of-mouth publicity, and improvement of the company's visibility and reputation.

2. The appearance inside and outside the store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers to the enterprise.

3. Through service competitions, dishes and chef competitions, and cost saving, we can greatly enhance the sense of belonging and centripetal force of our employees and improve their work enthusiasm.

4. Increase the company's turnover through promotion.

5. This activity is large in scale and relatively low in cost, which can achieve twice the result with half the effort and form a big sensation effect.

2. Theme, time and place of the celebration

1. Theme of the celebration: customer satisfaction and cultural innovation.

2. Time of the celebration: February xx to xx, xxx

3. Place of the celebration: a hot pot restaurant

3. Publicity method of the celebration

1. Pre-media publicity

In the early stage of the celebration, the cooperative media of Xi 'an Shunlong Etiquette Culture Communication Co., Ltd.-Golden Page Navigation was used as the first issue.

2. Post-stage live promotion

During the celebration, the arrival of these people played a very good role in the wider promotion of our store through the invitations sent to media friends, customers and business friends before the celebration. At this time, together with the live performing arts activities, it attracted a large number of people, and during this period, coupons or discount cards were distributed to them to attract people, which also played a role in promotion.

IV. Specific matters of celebration activities

1. Participating departments and personnel

Security Department: responsible for on-site parking, order maintenance and emergency handling.

performance department: perform performances according to the order of pre-customized programs, and be responsible for the smooth and orderly performance.

etiquette department: responsible for guiding guests and ribbon-cutting services.

Beauty Dance Department: responsible for the debugging of audio and other equipment to ensure the smooth performance.

logistics department: the on-site staff, who is responsible for supervising and coordinating the work of personnel in various departments.

2. Construction and decoration of the event site

Off-site: floating balloons are flying in the air with banners; The mascot waves to you warmly; Outside the building, big banners are displayed to remind people of the goals and preferential items of "grand store celebration", as well as banners of suppliers and congratulations units; Set a high-precision ink-jet shop celebration notice board at the entrance; Miss Etiquette issues company anniversary souvenirs; The whole presents a jubilant atmosphere. Create a simple and tasteful holiday atmosphere, and consumers will be attracted by this atmosphere as soon as they pass by the door.

On-site: The waiters are dressed neatly, smiling and enthusiastic; The front desk service is meticulous and patient; The ground light can be used as a guide; The tables and chairs are spotless; Various promotional materials of the company are easy to read; Music is like high mountains and flowing water; Green bonsai is pleasing to the eye; Customers can enjoy first-class service and all-round sensory enjoyment of sight, hearing, touch and smell from the moment they enter the store. After eating, you can also participate in the lucky draw and give souvenirs. Let customers enjoy the first-class service of a hot pot restaurant from beginning to end, leaving a good memory.

agenda of the celebration activities

process arrangement of the opening celebration activities:

all the staff (Party A and the celebration company) will be present at 9: 31.

at 9: 41, the live gongs and drums team played the welcome song. The reception group receives guests and is responsible for distributing corsages, and plays cheerful music between performances.

9: 55 female singer (a good start)

11: 11 host's opening speech

11: 13 leader's speech. (self-arranged)

11: 16 Leader's speech. (self-arranged)

11: 19 Leader's speech. (self-arranged)

11: 12 Leader's speech. (self-arranged)

11: 15 The host invited the leaders to cut the ribbon on stage.

at 11: 18, the host invited the leader to take the stage to announce the official start of the opening ceremony, and the leader cut the ribbon (at the same time, the band sounded firecrackers, Fireworks hit the sky)

11: 21 male singer singing

11: 25 Indian dance performance

11: 31 duet performance

11: 45 host interacting with audience

11: 55 female singer singing

11: 11 national dance

11: 15 male singer dancing performance. : 25 duet performance

11: 41 male singer singing

11: 45 The host announced the successful conclusion of the celebration ceremony

2. Planning scheme of the celebration activities

Event theme:

Celebrate the golden autumn of coffee on October 3rd, and celebrate the splendid birthday of the xx anniversary of the motherland

Celebrate the whole world!

xx coffee wishes the people of Quanzhou a happy Mid-Autumn Festival!

Warm congratulations on the 5th anniversary of the establishment of xx Coffee Xingyi Store!

Activity purpose:

To increase the influence of xx coffee in Xingyi, focusing on the National Day, Mid-Autumn Festival and store celebration, so as to highlight the first western-style coffee shop and brand chain store in Xingyi and enhance the company's popularity, image and influence! With some marketing activities in September, popularize coffee and western food culture and show the company's cultural heritage! In order to distance yourself from your competitors! Do a good job in marketing new and old customers, improve sales and profits, and strive to break through the operating income of xxx million yuan in October, laying a good foundation for the company's future development.

Activity time:

From September 28th, 29th and 31th, we will complete the pre-advertising campaign, distribute pop leaflets, and implement in-store posters and outdoor advertisements!

from October 1 to October 3, the content of National Day will be mainly implemented.

on October 3rd, Mid-Autumn Festival is the main day.

from October 3rd to October 6th, we will implement the activities in the pre-celebration period.

from 17 October to 17 October, celebrations were the main activities.

Venue:

Inside and outside XX Coffee Shop.

participants:

all employees and new and old customers of the company.

3. Planning scheme of celebration activities

1. Promotion

1. TV advertising

(1) TV subtitle advertisements can be considered, and they will be broadcasted in different time periods every day, at 7 or 8 o'clock in the evening.

(2) billboards and advertising banners, posters can be hung at the gates of supermarkets, hospitals and restaurants, and electronic advertisements can be selected if LED electronic displays are available.

2. Issue coupons

(1) You can choose to cooperate with the supermarket. If you buy over RMB 111, you will get a voucher of RMB 11 for the Fish Village, a voucher of 21 yuan if you buy over RMB 211, and a 51% discount coupon for the whole audience if you buy over 511 yuan. At the same time, posters can be placed in front of the store, and anyone who spends money in the * * * supermarket can get our high coupons. In this way, hotels and supermarkets advertise each other, so supermarkets can be persuaded to participate in this activity together, and the advertising fee can be shared through negotiation.

(2) To publicize the activities of the hospital, we mainly use the family members of patients who come to the restaurant to eat and pack and go to the hospital ward to publicize, but this method is not allowed by the hospital, and we can adopt the way of send warm, such as delivering breakfast to hospital patients and delivering leaflets and coupons to them by the way, which will not only gain a good social reputation, but also play a publicity role.

(3) In-store distribution, leaflets and vouchers are distributed to dining guests.

3. Countdown discount temptation

Set up a billboard in front of the store to celebrate the one-week countdown, and enjoy 11%, 8.5%, 8%, 7.5%, 7%, 6.5% and 5.5% from the penultimate day to reduce it, giving people a sense of suspense and expectation. Only the special price of the day is announced every day, and the next day is indicated by a big question mark. Don't care about the business geometry in the first day or two, the key is the next few days.

4. Daily specials

You can choose several popular Sichuan dishes for daily specials, and post the daily specials at the door of the store to let everyone who passes by know, so that people who like Sichuan cuisine will consider eating when they see that they have their favorite dishes and also offer special prices.

2. Promotion plan

1. Warm family reunion in winter

This plan is mainly aimed at mass customers, and families or groups of more than 4 people can enjoy on-site gift-giving activities in addition to discounts.

2. Meet friends in a warm land in winter

This scheme is mainly aimed at Sichuan and Chongqing villagers in Baotou, so that they can feel the taste of their hometown in Baotou. The specific preferential scheme can be discussed separately.

3. Warm New Year's Day rewards in winter

This scheme is suitable for all customers, and it is implemented in combination with Scheme I and Scheme II. All customers who spend money in the store can enjoy the annual discount when they come to the store on New Year's Day to welcome the new year.

after the short-term discount of the store celebration, these three schemes will continue to be implemented, which can extend the promotion cycle in the store and last about one month.

4. Planning scheme of the celebration activities

1. Purpose of the activities

1. Warmly celebrate the KTV anniversary of the hotel.

2. Create the brand image of the hotel and its KTV as well as the credibility in terms of service, quality and operating characteristics through the celebration.

3. convey the hotel's business philosophy and service consciousness to the target consumers in various directions, and have a benign communication with consumers.

4. with the help of the opening ceremony of our KTV store, create a peak of brand communication, and then drive the business season before the year.

2. Theme of the event

1. Theme of "Please bring your song into the recording studio and bring it back to your home"

2. Theme of "Make love with songs and make a pact with roses"

3. Time and place of the event

Time of the event: * * xx

Venue: our hotel. Youth consumer groups

5. Activity content

1. Please bring your songs into the recording studio and bring them back to your home

As the young people, especially those who are confident in their voices, are looking forward to including their own songs, but the ordinary recording effect is very poor, we use the recording studio for their professional recording and give them to the news media (middle-and high-income people) for free.

2. Make love with songs. The date of the rose

The purpose of the single dating party is to impress each other with songs and carry the original sound to the end, so that men and women can communicate and talk with each other with songs. If you have a crush on someone, you can designate them to sing. If two boys sing the same song in pursuit of a girl, even if there are male and female friends or each other is not satisfied, you can give each other original sound recordings.

Remarks: This activity is mainly aimed at people who pursue cultural taste and quality of life, and it is suitable for people who get together or celebrate anniversaries.

features: cultural taste, easy to cause controversy, and conducive to media speculation.

VI. Promotion of activities

1. Focus time of promotion: one month before opening

2. Means of promotion: do a good job in advertising and publishing information about related activities in influential radio stations, newspapers and news media in this city.

VII. Promotion plan

(1) Corresponding discount: All drinks will be discounted by 31% on the opening day, but discounts can be given under special circumstances according to the number of customers and the economic strength of the boss on that day.

features: emotional communication highlights the festive atmosphere, which is easy to cause consumers to change their brand and image again, and can form an affordable concept in consumers' minds.

(2) economic combination: at the time of opening, combine a variety of economical, affordable and fast service packages, and clearly mark the price. You can use the hotel discount card. One card is dual-purpose and convenient for customers.

features: spread xx to all consumers. KTV in this hotel is also a place suitable for consumption.

(3) issue hotel universal discount cards. At the time of opening, the first priority is to be affordable, so that consumers feel cheap and suitable for them to enjoy, the same cost, different enjoyment, the decline in drinks, and the quality of service can not be reduced. During the opening period, all customers can give a free KTV and hotel universal discount card as long as they spend over XX yuan. In order to operate the hotel in the future.

VIII. Precautions for activities

1. Publicity leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target audience.

2. Make the sales target of the activity, and all the staff of the hotel should do a good job in sales.

3. In the hotel KTV, corresponding arrangements can be made to render the atmosphere.

4. The restaurant and guest room of our hotel can be combined to promote sales at a discount, so as to enhance the influence and attraction of this activity.

5. During the activity, all departments make good preparations and provide perfect service for the guests.

5. Planning scheme of store celebration activities

1. Purpose:

Take the fifth anniversary of beauty salon as an opportunity to give back to old customers, attract new customers, increase the referral enthusiasm of new customers, create a festive atmosphere, cause a sensation on the day of the lucky draw, and improve the publicity quality of the store.

prize setting:

grand prize: 29,811 yuan, xx annual residence card.

first prize: 19,811 yuan (RMB) for the year of staying in Yan.

second prize: 5 Speedy electric cars.

third prize: cash card 511 yuan. (The down payment for technical projects can be RMB 1,111 in cash, which needs to be paid in full on the spot). 11

publicity channels:

1. Telemarketing to inform old customers.

2. TV advertisements attract new customers.

3. Car body advertisements are dubbed for street publicity.

4. Hang vertical banners in front of the store and banners in the main street.

5. place a rainbow door at the door.

second, propaganda words:

the 5th anniversary celebration of xx beauty, three stores celebrating together, giving back to old customers and making new friends, a surprise lottery, electric cars, electric heating fans, prizes on top, beautiful XX, and great value surprises are waiting for you. Xx beauty, draw the beauty of angels with intelligent hands, and write happiness with grateful hearts.