Because everyone is more rational. After all, food is the people, but the star effect is ultimately limited, the fan's wallet is also limited, those who are just overdrawing the star's fame, and do not pay attention to the catering industry itself, food safety, taste, service star store, rational people will not be for this bill, and, the image of those stars may also suffer serious damage.

In recent years, celebrity stores have sprung up, but the same, the problem also followed, for example, Du Haitao's hot pot store has been complained about, in his "hot doo-doo hot pot" hot pot store dining, found that there are flies in the soup and vegetables, like the staff to reflect the staff's attitude is very bad, and then after the verification of the relevant departments, found that they do not have access to food business licenses, then ordered to rectify the situation. Zheng Kai's Hot Feng Xiang hot pot restaurant has also been exposed individual stores have food safety problems, and even Guan Xiaotong endorsement of the "natural" milk tea has been sued by the franchisee.

We all know that star stores generally rely on their own traffic to attract customers, fans of the stars are willing to go to the obvious restaurant, most of them are not for the cost, but for more of a chance to meet with their favorite beans, can also be said to be for their idols and pay, which is understandable, but when the fans pay money, but not enjoy the service, but also will be dissatisfied, may also be reduced to the star. It may also lower their impression of the star as a result.

So the stars rely on their own flow to maintain business, this is not a long-term solution, in order to thrive, or to return to the restaurant itself, to taste good, good service, so that customers will be happy to pay.