520 store activity program (selected 8)
In order to determine the successful implementation of the activities, usually will be asked to formulate the activity program in advance, the activity program is from the activities of the purpose, requirements, methods, methods, progress and so on are deployed specific, thorough, and have a strong operability plan. So what kind of activity program is good? The following is my carefully organized 520 store activities program, for reference only, I hope to be able to help you.
520 store activities program Part 1
Activity time
May 18 (Friday), May 21 (Monday)
Activities
A sweet Valentine's Day full of 50 minus 30
During the activity period, customers buy wearing goods full of 50 minus 30, full of 100 minus 60 multi-buy multiple reductions, and so on, not capped. Men's and women's clothing, men's and women's shoes, wool and cashmere, home underwear, bedding and children's products, luggage and leather goods, some of the young ladies, a few brands and special products do not participate in the activities. The same full-reduced rules are not cumulative across floors and special halls, see the special hall notices.
Second, 520 sweet happiness gift
During the activity period, customers purchasing wearing goods paid cash full of 800 yuan to give the dragon photography worth 1088 yuan photography coupon, full of 500 yuan to give the dragon photography worth 880 yuan wedding gift certificate. Full of 200 yuan complimentary weekend comedy stage tickets 2. Single ticket is limited to a gift, not cumulative and not repeated gifts, the number of limited, until the end of the gift. Gift location: the first floor general service desk.
During the activity period, customers buy wearing goods paid cash full of 800 yuan plus free Munchkin dolls or movie tickets 2; full of 600 yuan plus free Lin Qingxuan bear soap a; full of 300 yuan plus free mini green potted plant a. Single ticket is limited to a gift. Single ticket is limited to a gift, not cumulative not repeated gifts, a limited number of gifts until the end of the gift, gifts in kind shall prevail. Gift location: the third floor shopping mall, next to the special hall Da Yi Yan.
During the event, customers purchasing inlaid cash of up to 1,000 yuan plus a free box of Echinacea. Single ticket is limited to a gift, not cumulative not repeated gifts, a limited number of gifts until the end of the gift, gifts in kind shall prevail. Gift location: the first floor of the mall office.
Third, sweet brush brush
During the event, customers with CCB credit card to buy wearing class, cosmetics on the day of the cumulative consumption of a single card full of 500 yuan (including) to send 50 yuan Baida stored-value card, jewelry and jade, home appliances on the day of the card full of 1,000 yuan Baida stored-value card 50 yuan 1, a single card that day, limit of 2, a limited number of first-come, first-served basis, while supplies last. Give place: the first floor of the general service desk.
During the activity period, customers with ICBC credit card to buy wearing class, cosmetics on the day of the total consumption of a single card over 800 yuan (including) to send the washing and care of a three-piece set, the gift to the physical shall prevail, the number is limited, while stocks last. The gift location: the first floor of the main service desk.
Fourth, full 200 minus 40
Fifth, Yayi, Ming brand platinum per gram discount of 15 yuan
Sixth, double holiday lucky 90 points to shop for only half of the money
Seventh, the first Yagor Summer Appreciation Club from 50 yuan
Eighth, Baida Lepusheng home appliances freezing power (20xx.5.19-5.20)
20xx Refrigerator Festival officially launched
1. Coupons line the world
2. Value special
3. Prepaid deposit plus gift
4. Purchase of refrigerators and washing machines two full of 12,000 yuan or more to send Changzhou Dinosaur Park two days a trip.
520 store activities program Part 2
A background analysis
May 20, abbreviation "520", harmonic meaning "I love you". As the first day with the hype gimmick after the May Day promotion, we intend to use the concept of 520 to dig deeper into the May Day activities have not pried the market potential for this year in the white-hot competition in the sales terminal to provide a boost. At the same time, avoiding the peak of competitors' promotions, we will play a role in the May Day promotion and summer promotion to carry on the role of smooth connection. Shuanghuo 520 - for the love of home theme promotions, to determine the national preferred 200 stores to implement the activities, this activity is supplemented by promotions, through the media and terminal publicity, to promote the brand image, to make up for the 51 price war brought about by the damage to the brand.
Second, the theme of the event
This year 520, you sleep which bed?
--Shuanghu Home Furniture Famous 20xx Love Theme Promotion
Third, the theme of hype
This year's 520-which bed do you sleep on the theme of hype to promote the table stage time project
The first stage 5.10 online and offline Throw out the question, cause public opinion hot second stage 5.13-5.16 hype the problem, the problem in a positive direction to guide the third stage 5.16-5.20 into the double tiger, about the double tiger bed function, the benefits of sleep and so on the fourth stage 5.20 to lead to the discussion of this year's 520, you slept with the double tiger bed?
Fourth, the activity time
20xx.5.17-5.20 (Saturday-Tuesday)
Fifth, the content of the activities
Scanning the two-dimensional code after the activity site photos can participate in the ipadmini lottery and get the entrance ticket. (This activity needs to be set up to the site of the highest traffic areas in the city, it is recommended that the city's busy area) Prizes First Prize: ipadmini 1 Second Prize: ipodnano 5 Third Prize: Polaroid camera 10 In the activity period of any purchase of Double Tiger products, fill in the personal information and the date of the wedding, the location of the wedding can be to participate in the Hummer wedding car lottery activities, the winners will be able to use the Double Tiger Hummer, the date of use is the date of filling. The winner will be able to use the Hummer.
Activity gimmicks
1, speak out your love to win ipad gift
2, to the Double Tiger with a stretch Hummer as a wedding car
3, buy furniture to send home appliances
Six, the activities of the product
The activities of the product have been extended to use the May 1 promotional products.
520 store activities program Part 3
First, the theme of the event:
"years of silent, true love eternal" "poetry and flowers over 520"
V. Activity Scale:
33 people or so
VI. 520 planning activity flow program:
A "search for the goddess in your heart. "
1, through the introduction of the guests, the guests selected their favorite object
(Self-introduction is limited to 2 minutes / person, the female guests all stand in a row through the self-introduction of the male guests have a preliminary understanding of the male guests to make a choice, if there is only 1 male guest choice, and the female guests agree, the initial If only 1 male guest chooses and the female guest agrees, then the preliminary speed dating is successful. If there are more than one male guests to choose, then the male guests have 1 minute to declare their love, and finally the female guests choose one of their favorite, then the speed dating is successful.) (520 Valentine's Day couples activity plan)
2, if the man and woman agree to the first round of speed dating success in the remaining second round of speed dating
The game must be a man and a woman to cooperate in order to get a big gift big gift 4 only a pair of men and women can play. You have to cooperate. Men and women are a group of people can not leave each other after leaving counted as abandoned pass processing no gift can not play the next round of games.
Two "group battle handsome men and women against each other"
We are divided into two groups. The Cowboy team and the Weaver girl team. Each team 6 pairs of men and women plus a male. The game is that each group each game tour eliminated a pair to the final into 3 teams can get a big gift a row first place. Second place. Third
1, the cowherd back weaver (elected site each group of 2 pairs of men and women combination *** with the completion of this game)
The rules of the game is grouped, one of them blindfolded on the back of their partner, by the other party is responsible for directing the journey according to the game to pick up the items arranged, the rule is that the male side of the squatting female side to pick up, Pick up roses and other passes. Successfully through the group and the least time a group will get a small gift.
2, intelligence surfing, scramble game
Each group of 2 pairs of men and women female sitting on a stool male standing on the wall to get roses. Each group of women to the other male put forward some questions, the answer can be a step, know that the male can send the rose to the female side, is the winner. The group with the most correct answers will get a small gift. The most correct answer will get a small gift.
3, love song duet
By the host to say a word. The first thing you need to do is to get your hands on a pair of shoes or boots. During the game, participants are free to play their own specialties, and try to show themselves. Singing love at the beginning of the love song the most a group will get a small gift. The first time you have to answer 5 times, you will be eliminated if you fail to do so.
4, 520 couples big winner pk
activities of each pair of winning men and women in the pk evaluation of the first, second, third
3 couples. Take watermelon and feed each other. Male blindfolded. Each group of women to the other blind command. Look at the pair to eat the watermelon to win. The winning team will get a small gift. Failure to eliminate.
The male standing on the wall and the female that is on the red rope against the pull. As long as the male can hold your hand to win.
5 Love at first sight, heart to heart
The second person said three idioms, the man has to do three different actions according to the request. The man writes on the woman's hand, the woman guesses it, and the one who answers more will win, and the one who fails will be eliminated
6 The Four Elephants
Each team of men and women talk to each other about learning what to call. That team can be the man or the woman to call the man to guess. If you guess correctly, you win. Guess 3 times
If you fail, you are out of the game.
Finally ending couples
The last three pairs remain. If that team wins, they can play a game for the remaining team to win third place. The winner will be the team that wins. To give everyone said activities to get the first place
Cultural performances:
Male and female guests **** with some programs. We will have fun together, sing, dance, play games and so on
Free activities: eating Qiaoguo
Qiaoguo is one of the most famous festival foods in 520. Qiaoguo is also known as "begging fruit", to prepare some Qiaoguo, and some snacks, we eat Qiaoguo entertainment while chatting, so you can give both sides a chance to understand each other.
520 store activity program Part 4A, Taobao Tmall 520 activity purpose
1, to grasp the 520 promotion Taobao store planning business opportunities, so that customers have a sense of freshness, to stimulate their desire to consume;
2, to enhance Taobao store browsing, absorb new sources;
3, to build Taobao store's credibility, enhance customer loyalty;
Second, Taobao Tmall 520 activity time
May 10, 20xx (preferably ten days in advance) 20xx May 20 (5.20 end)
Third, Taobao Tmall 520 activity theme
I love you.
Example I love you silk heart, *** enjoy sweet.
Four, Taobao Tmall 520 activities object
For 20 to 30 years old female customers, as well as want to take this confession of male users.
V. Taobao Tmall 520 activities
I love you silk heart, *** enjoy sweet special exchange activities.
Buyers reality show, share the beautiful win gifts!
1, share that is rewarded: upload baby try on the real picture, write down the feelings of the heart, show your legs.
(Everyone has a prize)
2, Lucky Advent Award (1 per month)
3, Loyal Customer Award (1 at the end of the year)
Six, Taobao Tmall 520 campaign publicity
1, publicity focus on the time: 2 days before the event; 1 day after 520;
2, publicity Means: The target object is determined, and then spread through the appropriate channels, such as Taobao Wang Wang message, signature file, baby title, announcement, QQ, blog, microblogging, post, gang, forum, WeChat and so on.
Seven, Taobao Tmall 520 promotions before the work
1, the issue of goods: to determine the promotion of goods, and prepare enough goods. Different commodities to take different promotional methods, and then it is about discounted items to choose for example, large . Goods as promotional items. During the promotional period, the goods will be sold faster than usual, therefore, adequate stocking is a guarantee.
2, do a good job after-sales service: the rise in the number of orders, which brings a large number of after-sales service problems, full communication and coordination with customers, to ensure that every customer satisfaction
3, the customer crowd to determine: to find the right consumer groups, targeted production of promotional programs.
520 store activities program Part 5
"Beautiful Valentine's Day" as the theme to start, in order to celebrate the arrival of Valentine's Day, the store launched the "beautiful Valentine's Day" activities.
A discount promotion
520 when the store all items, products are 8.5 percent off, one day only, hurry to bring a partner to enjoy the beautiful time!
Discounts are a common promotional method for beauty salons, and they are also the most accessible to customers. Because everyone likes cheap and practical things, so 520 beauty salon activities based on discounts is the easiest and fastest to be accepted by consumers.
Second, card promotions
To "you are the most beautiful in my heart!" Valentine's Day theme for the salon to start, where the day of Valentine's Day with a female friend with a lover to the store, by the male side of the female side of the loud say a "you are the most beautiful in my heart" can be obtained from the salon to send out the value of 999 yuan of the Valentine's set of 1 card.
Card promotional method beauty salon tried and true, and in the Valentine's Day Festival launched this promotion, not only fit the theme, more can drive men to the importance of female beauty, but also reflects the beauty salon care for female customers. This method is simple and fun, and can help salons tap into many young female consumers on Valentine's Day.
Third, consumption that is sent
To "XXX beauty salon with you on Valentine's Day!" As the theme unfolds, the provisions of the 520 day to the store consumption of 50 yuan will get a sweet chocolate!
This kind of consumption is to send promotional activities can effectively stimulate the customer's desire to consume, it is easy to drive customers to consume. In addition to sending Valentine's Day-related gifts, the beauty salon can also be adjusted according to their own circumstances, such as where 520 on the day of the store to register for free membership, you can enjoy the "special" Valentine's Day treatment (such as: free face care once or a bouquet of roses, etc.).
Fourth, 520 theme contest
"Romantic Mamma Mia Da" as the theme of the development, held outdoor kissing contest, such as the provisions of the Valentine's Day as long as the day, couples free to register to participate in XX Beauty Salon kissing contest, kissing the longest couples! The couple with the longest kiss will receive a luxury couple package! (The content of the package can be formulated according to the actual situation of the salon)
This most direct theme of the promotional method can be very good to drive the crowd's sense of participation, but also very easy to create momentum, can quickly expand the influence of the beauty salon. Maybe the salon can also use this activity in the Valentine's Day Festival to dig a lot of shallow in the customer.
Fifth, integral promotion
Where the salon's old customers in the Valentine's Day Day to the store to consume 10 yuan can get double points, but also to buy a high-grade beauty products; where the Valentine's Day Day to the store to register new members of the customer, you can get 50 points.... ...Beauty salons can "romantic points, gifts! As the theme of the launch of integral promotion, the specific way can be based on the actual situation of the salon to implement.
Beauty salons in the Valentine's Day Festival during the launch of points promotional activities to effectively increase the total amount of customer spending, can be mentioned to develop a good points limit, so that customers reach a point, will be able to get XX gift, to stimulate the customer's desire to consume again.
520 store activity program Part 6First, the theme of the activity
Your youth, my happiness
Second, the purpose of the activity
1, through the beauty salon 520 Valentine's Day activities to increase the new source of customers
2, to consolidate the salon old Customers
3, through the activities, so that more people know about our salon, publicize our brand
Third, the time of the activity
x month 28, 20xx - x month 5, 20xx
Fourth, the object of the activity
All female customers
V. Activities
1, during the activity period, all consumers in the beauty salon can enjoy free foot treatment program, to ease the pressure on your feet.
2, into the beauty salon customers can enjoy 8.8 percent discount.
3, in the activity, consumption of customers full of 580 yuan, a bottle of free facial cleanser.
4, in the salon consumption of 780 yuan customers, a complimentary bottle of hydrating liquid.
5, in the salon consumption of 980 yuan customers, a free set of evening skin care.
6, in the salon consumption of 1280 yuan customers, enjoy 20% discount, and a free set of original liquid.
Six, the activities of publicity
1, the activities of publicity time: 20xx x month 20 - x month 5
2, publicity methods:
a, the front of the salon to put the two salon details of the easy-open < / / p>
b, in the beauty salon stores on the theme of the salon activities hang banners.
c, in the neighborhood can put up large posters to publicize the activities of the salon.
d. Distribute flyers near the salon.
Seven, pay attention to things
1, the activities of the advertising map must be designed to be very infectious, otherwise it can not achieve the effect of attracting customers to restore youth as the theme.
2, during the event, the behavior of all employees of the salon must be standardized, the possession of standing posture, sitting posture around, see the customer to agree to smile and greet, to highlight the professionalism of the salon service as well as the team force.
3, in the salon interior for appropriate layout, so that the salon is full of 520 Valentine's Day atmosphere.
4, you can unite the nearby supermarkets or stores to do activities, the beauty salon's 520 Valentine's Day consumption coupons as a gift.
520 store activity program Part 7
First, the activity program purpose :
Enhancement of catering and hotel visibility, brand image
Second, the activity program theme
：Theme 1: "You are the most beautiful in my heart" as the theme
The theme of the event concept to "break the traditional life, create romantic surprises" as the starting point, catering to the white-collar workers on the ordinary life of romantic The white-collar workers' desire for romance in ordinary life, the desire for surprise, the desire for humanity, the desire for friendship, so the formulation of the theme of "Suddenly meet more beautiful you", one literally straight point of view of the background of the activities, time and other basic elements, and the second to meet the target group of the psychological aspirations of the title as a gimmick to achieve the purpose of attracting the attention of consumers, with a catchy, cultural, The first one is the title of the event.
Theme 2: "Romantic Memories of the Year" as the theme
Third, the activities Program strategy:
According to the holiday marketing background, we will be the target audience is located in the middle-end of the age of 0-40 years old; they are the target group of the middle-end of the age of 0-40 years old; they are the target group of the middle-end of the age of 0-40 years old. Is the restaurant stylish? Is it fun? Are there any special offers? What are the spiritual benefits to them?
Fourth, the activity time :
20xxxx month xx - 20xxxx month xx
Fifth, the activities of the location :
tentatively inside and outside of the catering hotel
Sixth, the positioning and the tone of the activities.
1. Positioning: The most influential, attracting the largest number of people, the lowest threshold for participation, the most topical and cultural, targeting the 0-40 years old middle and high-end consumer groups of the Tanabata marketing activities.
Tone: style culture fashion extensive
Seven, the form of the activity
consumption of up to XX amount, rebate vouchers → intuitive concessions to promote the catering hotel to lengthen the hot sales cycle.
Valentine's Day night theme activities → detonation of the whole scene, creating news topics, expanding visibility.
Eight, the content of the event
The theme of the day of Tanabata as the main line of activity, the previous coupon profit promotions as a supplement, held a three-day "Suddenly met more beautiful you" theme marketing activities, for the day of 20xx xx, xx day, held a "Suddenly met you", "Suddenly met more beautiful you" theme marketing activities. The "Suddenly met you" singles dating party, and "Romantic Memories of the Year" couples dating party.
0-40 years old single group - "you are the most beautiful in my heart" large singles dating party:
All single people can participate in the city's large singles dating party, held by the catering hotel on 20xx xx month xx.
All single people can participate in the city's large-scale singles dating party held in the dining hotel on xx xx 20xx, with a high level of dating objects, humanistic and romantic restaurant atmosphere, very creative and interesting activities, for you to find the perfect partner to provide the most comfortable and romantic platform and space.
Anyone who makes friends on the day of the event can enjoy a 50% discount on food and drink. Romantic reminiscent of the year" couples theme party:
As long as you have a partner around you, you can participate in the couples theme party held by the restaurant in 20xx xx month xx, all couples, couples in the Valentine's Day day to the catering hotel consumption, you can get food and beverage 50% discount, all 20xx xx month xx for the anniversary of the customer, as long as you dare to tell If you dare to tell your romantic love story, you can enjoy a free couple's set meal provided by the catering hotel.
Nine, the scene atmosphere to create
A, the restaurant peripheral layout
① magpie bridge modeling arrangement to add cultural characteristics of the restaurant atmosphere
in the restaurant hotel entrance creative design of a large magpie bridge doorway, by the traditional Tanabata incense bridge will be the cultural practices of the restaurant hotel to add a humanistic style and holiday uniqueness. In order to attract the attention of consumers, and to invite the local well-known photography organizations to join, for each store consumers to leave the most beautiful figure.
② Cowherd modeling creative layout → create more publicity topics
Combined with the Tanabata Magpie Bridge door, the arrangement of the Cowherd, the Weaver characteristic modeling character modeling, not only from the peripheral environment intuitively increase the style of the catering hotels and culture, but also for the consumers to take photos to provide opportunities to take pictures to remember the photographs passed on as an effective means of word of mouth publicity of the catering hotels.
③ Ancient publicity columns → point out the theme of the event
Abandon the traditional Chinese columns, according to the marketing theme of the creative design of the ancient publicity columns, and paste "through the night of Tanabata; to meet the more beautiful you," the theme of the event slogan, to play a role in the promotion of the event and the atmosphere to create.
B, the hall environment atmosphere
① Chinese lanterns
In the restaurant hotel hall and the main aisle set Chinese lanterns, adding the hall humanistic tone.
② modeling promotional banner layout
In accordance with the marketing theme of the unified design of promotional banner images and content, and creative modeling orderly layout, used for event publicity and atmosphere building.
③ Photography photo pick-up desk modeling arrangement
According to the actual site set up photography photo pick-up desk (initially set as the front desk), the theme of the event modeling arrangement, such as sign-in board, modeling veil, X-racks and so on.
④ partition stage modeling layout
According to the actual restaurant venue for partition planning design, stage creative modeling design, layout.
⑤ Light and shadow art equipment layout
According to the actual restaurant site layout of the day of the event required lighting equipment, light and shadow show equipment.
Ten, Valentine's Day activities and processes
A, (single area)
Valentine's Day night beautiful photo - invited the local famous photography organization to join, in the catering hotel entrance magpie bridge modeling doorway, photography. One as the entrance to the Tanabata event can quickly gather popularity and create publicity topics; the second photo taken with the unique information of the catering hotel, can be used as an effective carrier of word-of-mouth publicity among the target consumer groups.
Enjoy a special cultural feast - in the Tanabata themed event, insert a cultural performance that is compatible with the restaurant's culture, to quickly increase the motivation of event participants.
7-minute romantic heartbeat - is the main part of the singles dating party in this area, under the name of "7-minute romantic heartbeat", with the dim lighting of the catering hotel as a backdrop, all the customers present will have 7 minutes to "find a partner time". "This session is full of surprises, challenges and fun.
Valentine's Day Night Perfect Encounter - The event featured xxxx minutes of mellow musical performances to set the mood for the entire event.
B. Couple Zone
Romantic photo shoot on Valentine's Day night - Invite the local famous photography agency to join in the magpie bridge modeling doorway at the entrance of the catering hotel, for each pair of couples to enter the store to consume photography. One, as a Valentine's Day activity, can quickly gather popularity and create publicity topics; two, the photos taken with the unique information of the catering hotel can be used as an effective carrier of word-of-mouth publicity among the target consumer groups.
Seek 5 perfect love - the whole city to find 5 pairs of couples married on Valentine's Day, the day of the event to tell their own romantic love story, but also free to enjoy the catering hotels special offer of the Tanabata perfect couples package, this link as a couple of the main part of the party.
Valentine's Day night romantic reminiscence - the day of the event, as long as the couple, as long as you have a partner, to the catering hotel consumption can be obtained 50% discount, where in the Valentine's Day day married couples can enjoy free of charge by the catering hotel to provide the perfect couples package, the romantic wedding anniversary, there is a perfect love story, more sharing and blessing. The best of luck to you.
XI, activity planning Planning :
xx Investment Consulting Co. strong> I. Activity time
May 20 (week x)-21 (week x).
Second, the theme of the event
The edge of the xx520 carnival purchase.
Third, the activities
1, shopping to send the romantic mood
During the activity period, where in the xx cumulative shopping day full of xx yuan (gold jewelry full of xx yuan), to send a chocolate (worth x yuan) or a rose (worth x yuan)
cumulative shopping day full of xx (gold jewelry), to send a chocolate (worth x yuan)
The cumulative shopping day full of xx (gold jewelry), to send the old (full of xx yuan), to send the old tree coffee xx yuan cash coupon. (Gifts are not repeated to enjoy, a single invoice is limited to a)
2, true love confession, romantic hand in hand
During the activity period, the xx internal broadcasting to open the point of broadcasting hot line, couples can be through the form of true love confession, to him or her to say his or her own words of the heart. You can order a song for your beloved one, or you can go into our recording studio and sing a song for your beloved one, and we can play it for you at regular intervals. (XX Radio Studio is a simple recording studio). You can imagine, when you and your beloved, hand in hand into the xx, the internal radio broadcast you usually can not say the confession and your beloved sung or broadcast the love song is how romantic, how much of a thing.
3, the atmosphere to create
During the event, the store's music, all play some love songs and xx Valentine's Day promotions, and from time to time to send out xx people on the world of love wishes, to remind people into the xx, Valentine's Day is here, the beloved one to pick a souvenir, so as to promote the activities of the sales period.
Fourth, the activities of publicity
1, television, radio, newspapers, publicity
2, SMS publicity
3, the activities of the station
Fifth, the cost of budget
1, giveaways cost: expected to be x million yuan (flowers /) Chocolate is expected to x copies / day, packages are expected to x copies / day)
2, SMS costs: x yuan
3, other costs: x yuan