SWOT analysis is a method called quadratic analysis, which aims to identify the internal and external factors of a company. The following is the SWOT analysis of tea marketing:

1. Strengths

A. High brand awareness, long tea culture, rich types and varieties, such as green tea, black tea, oolong tea, pu-erh tea, white tea, and other kinds of teas

B. Experienced in tea marketing, with mature marketing strategy and marketing team

C. Tea marketing is a diversified market. Tea can be served as drinks in hotels, restaurants, coffee shops, etc. and can also be given as gifts

2.Weaknesses (Disadvantages)

A. Low industrial concentration and fierce market competition, it is difficult to innovate and take market share.

B.The domestic tea market environment is complex, it is very difficult to develop marketing strategies for different market segments and different customer needs.

C. Marketing strategies for high-end customers are limited and the market price is more restricted.

3. Opportunities

A. With the improvement of living standards, consumer demand for high-quality tea is gradually growing, providing opportunities for tea marketing.

B. The rural consumption level is gradually increasing, and the tea market has great potential

C. Consumers' health awareness is increasing, which is conducive to the marketing of green tea and other healthy teas.

4.Threats

A.Increased competition from imported goods has made the domestic tea market more competitive.

B.The trend of consumption upgrading requires not only better quality of products, but also innovative marketing methods to add more added value to the tea industry.

C. Small tea enterprises are facing problems such as not being able to provide consumers with diverse and good quality tea.