It is said that the facade of the shopping mall is the outer packaging of the shopping mall, which is as important as the gifts we give to people on holidays. Usually, the design and decoration are good enough to attract more people, and the shopping mall is basically an outsourcing marketing model, so only if your building can attract customers will there be merchants contracting your shopping mall. If you are interested in this aspect, or just need to know, then take a look with us.

I. Example of the facade of Gao Yan shopping mall

Glass honeycomb of Liverpool department store in Mexico 1

The facade of the hexagonal grid consists of three layers of glass fiber, steel, aluminum and glass, and also serves as a display window of the external space. Designers consider that thick walls will narrow people's horizons and make them unable to feel the city scenery outside. But instead of building a thin solid wall, it is better to thicken and hollow the wall to create an external space.

2. Hyperbolic "Visual Gap" of Emporia Shopping Center in Sweden

The building is made of glass and metal, and the oblique plane is surrounded by hyperboloid glass on the facade. Golden glass gives a strong visual impact. Its exaggerated modeling makes each glass have a certain curve and corresponding detail parameters. A series of vault shapes used show the tone of bronze ochre, which is quite like the charm of the Pantheon.

Second, what problems should be paid attention to in the design of the facade of the shopping mall?

1, appearance color and decoration

The color of the building appearance can set off the whole appearance hardware, especially the decoration or neon lights, potted plants and decorative strips, which has a highly enhanced publicity effect.

2. The shape of the building

Whether it is height, advertising or special architectural style, it may be a tourist spot, which should be conducive to store management.

3. The use of commodity name marks

A trade name is a clear symbol of a store, but it is also an artistic image.

Step 4 show the window

The seasonal goods displayed in the window also have the function of beautifying publicity.

Third, the design requirements of the mall facade

1. The facade design of the mall building directly reflects the theme and positioning of the mall, and also has a certain commercial landmark color. Its material selection and decorative structure should revolve around this principle. According to different commercial positioning, determine the decorative materials, forms and structures of the facade.

2. Its night lighting effect should be fully designed and displayed, so as to meet people's expectation of shopping fun in a modern shopping mall. The effect of the facade design of a shopping mall should make people immediately feel the environmental quality of the shopping mall from the structural connection of the facade expression elements, advertising space, store logo and display window. Let people enjoy the happiness and passion brought by shopping from the visual appearance.

The facade design of a shopping mall is very important, especially for a large one. Before it is built, you will basically know which stores there are. It is necessary to design the publicity section on the facade of their store. I hope the above content is helpful to you.