When it comes to cooking, post-90s young people often lament that the most difficult thing is not to deal with raw meat and side dishes, but how to seasoning. With the growth and rise of young consumers, compound seasonings have become a hot consumer choice in the seasoning market.
According to Guojin Securities, composite seasonings compared to a single seasoning, the industry is growing faster, and the proportion of B-side continues to increase. 2020, China's seasoning industry market size of 395 billion yuan, of which the composite seasonings market size has grown to 150 billion yuan, is expected to increase the market size to 165.8 billion yuan in 2021. 2018, Chengming Food to "Tomato" as the brand gene, the launch of the super single product "seven tomatoes in a pot of soup", with 7 degrees of sweet and sour differentiated taste, in the market and the industry, both blowing up the word of mouth, leading the first shot of the tomato compound seasoning segmentation track.
In 2020, Chenming Foods built a digital manufacturing plant, in the manufacturing plant and two R & D centers to help, in 2021, "seven tomatoes in a pot of soup" to upgrade the product category again, along the tomato compound segments continue to layout, broaden the product scene, rich product matrix.
In recent years, tomato flavor has swept the catering market due to its low stimulation, non-spicy and salty characteristics. These days, tomato flavor has become a must for almost all dishes. Of course, tomato flavor is not a sweet and sour, and then a good trick of fresh, there are also tired of eating the day. Clarity Foods responds to the needs and trends of young people's consumption, product innovation in terms of flavor, scene, category and so on. Clarity Foods around the healthy, fast, popular, wide range of scenes, such as healthy catering needs, continue to vertical plowing tomato category, innovative tomato meals, tomato sauces and other series of categories, to strengthen the market leadership in the tomato category.
At the same time, in the tomato soup as the basic plate, in order to catch the flow, looking for explosive, plastic system, Chengming Food chose to build a horizontal hot pot track product system, launched a tomato beef brisket soup, tomato fish soup, tomato noodle (rice noodle) soup, tomato sauce, as well as handmade butter base and other series of products, favored by the consumer market.
According to the official data of Chengming Food, the company's sales in 2019 exceeded 100 million yuan, and sales in 2020 exceeded 300 million yuan, with a year-on-year growth rate of more than 200%; the sales in 2021 are estimated to be 600-700 million yuan, and its fist product, tomato series of composite seasonings, will exceed 300 million yuan. Really with good products, to meet consumers, to compound seasoning highland march.
From the seven tomatoes in a pot of soup in the industry's stunning debut, to the 2021 Chenming seven tomatoes Cup the first China Group Food Industry Chain Expo was held, Chenming Foods has always adhered to the strategic route of "brand + product", along the tomato compound seasoning track continued to plough deep. Zhao Yuping said that in the future, Clarity Foods will launch more new products, accelerating towards the goal of "China's tomato soup leader, world-class tomato soup think-tank", and catering together **** win digging a broader market.