On the 25th local time in the United States, American fast food giant McDonald's reached a cooperation agreement with American leading artificial meat company Beyond Meat, which will provide McDonald's with artificial meat products in the next three years. In addition, the two sides will jointly develop new substitutes for pork, chicken and eggs.
According to the agreement, Chaoyue Meat will become the first choice for McDonald's hamburger with artificial meat, which is being tested in some markets.
It is reported that Chaoyue Meat Company was established in 2119. By February 31, 2121, its products had been available in about 122,111 retail outlets and catering service points in more than 81 countries and regions around the world. It is worth mentioning that the company's financial report shows a net loss of $25 million in the fourth quarter of last year.
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Reasons why McDonald's chose artificial meat:
From the perspective of artificial meat hamburgers, according to the American lifestyle, in fact, the American lifestyle is relatively unhealthy, in which big fish and big meat are eaten more. In fact, vegetables and fruits are eaten less because of their higher prices.
at this time, replacing the traditional animal protein meat with plant protein artificial meat is actually very beneficial to the American diet structure and lifestyle, which is why McDonald's adopts such an approach, which is in line with McDonald's traditional development ideas, so it is at least not a bad thing for McDonald's to make artificial meat.