Incentive culture

Employee motivation is an eternal topic for enterprises. Successful enterprise managers realize in practice that only by closely uniting enterprise employees, stimulating their enthusiasm and internal potential, combining their wisdom, ability and needs with the development goals of the enterprise, and striving to create and innovate, is the only development path of the enterprise. Because of this, successful enterprises attach great importance to stimulating employees' enthusiasm and creativity, spend more time and energy to stimulate employees' potential, and regard motivation as a magic weapon for enterprises to last forever.

Sue Shi Jing, President of Yum! Brands! Brands Greater China believes that everyone needs to be appreciated. For employees, their time and energy are also an investment, and they also need to be rewarded and recognized. They should also know clearly what they are doing for this enterprise.

The rapid development of KFC in China should first benefit from the "incentive culture". It is said that Novak, president of Yum Global. Brandes personally wrote thousands of "thank you letters", and interestingly, he drew a smiling face after signing it.

From the very beginning, KFC didn't have the practice of high-level staff personally going to restaurants to motivate employees. Managers call all employees by their first names, which makes them feel very kind. At KFC, a Mr. Su Zhang stood among a group of restaurant waiters, holding a colorful photo of a plate, entitled "I am good at trays", which is the product of "inspirational culture". In addition, the company's top management will regularly "patrol" every restaurant in its jurisdiction every year, communicate face-to-face with the managers of each restaurant, and listen to opinions and suggestions. Restaurant staff can call all managers by their first names, and everyone has a harmonious relationship. And employees often hear his supervisor or manager say, "Will you hurry up?" "thank you", "very good", "well done" and so on. When hearing these words of praise and encouragement, employees have more confidence in their work.

If KFC's incentive method is popular, it is called "on-site office". There are two purposes to adopt this method: first, to make the communication between superiors and subordinates more effective; Second, let the employees who earn money for the company in the front line feel that the headquarters attaches importance to themselves, and let the sense of honor, pride and responsibility rise spontaneously. In order to do this well, KFC is willing to spend a lot of money to invite "mysterious customers"-the world-famous research company Genop to rate the sales and management of each restaurant. Those who reached the standard went to the United States with their partners to attend the expensive large-scale annual meeting, and were treated with the highest courtesy by the "head of state" at the company headquarters, and were also personally congratulated by the presidents of the company in various regions around the world. Qi Xudong, a restaurant manager in Suzhou, China, once took his new wife with him, and they were treated like distinguished guests.

KFC has different ways to try its best to help its employees. Among them, the manager of a KFC restaurant is very special. He set up a "star wall" in the shop to commend employees (even a small advantage). For example, an employee handed a paper towel to a customer with a rainy face on a rainy day; An employee who hasn't had time to change his work clothes before entering the door offered to send a stack of trays to be cleaned. Although it is a small thing, it makes them all "big stars" on the "star wall". Moreover, the picture of the "Starlight Wall" can be cartoonized, and the words are like movie lines. For example, an employee who wears glasses, because his wish is to open an optical shop, so everyone painted his "big star" image with the optical shop as the background and designed it as the manager of the optical shop.

In the office of KFC in Taiwan Province Province, there is a wall covered with "ID cards". These identification cards are not used to buy things, but they are more magical than credit cards. This small card named "Encouragement ID Card" has only two columns: "To" and "From", which respectively represent who should encourage or thank. For those who are not used to expressing gratitude and encouragement in words, writing with a pen is a good way.

This system of "encouraging identification cards" has existed in KFC in Taiwan Province Province for many years. In KFC, Taiwan Province Province, every department must arrange the time of "encouragement commendation card" at the monthly meeting. A few days before the meeting, colleagues or supervisors in all departments should "propose", that is, take a blank commendation card, write down who to thank or encourage, and list deeds. For example, in March 2004, Jessica from the marketing department filled out an ID card to thank Cathy from the same department. Jessica said to Cathy, "Your dexterous hands and wise heart can always help me at critical moments. Thank you sincerely. It's good to work with you! "

"People who are often encouraged or thanked will feel very surprised, because a small gesture or a sentence that has long been forgotten has actually helped a lot, and the other party will remember." After the monthly meeting, the cards of each department will be posted on the special bulletin board of the public corridor. The company will collect commendation cards from time to time during this period and draw prizes. When they are drawn, the author and the receiver of the card will receive gifts from the company at the same time. The more they write, the better their chances of winning the prize. Wu Meijun, general manager of KFC in Taiwan Province Province, believes that promoting the system of encouraging thank-you cards will give colleagues in all departments a chance to calm down and think about who to thank, and also promote colleagues in the same department to appreciate each other's wonderful commendation tools.

China Wuxi KFC store has also accumulated good experience in employee motivation. They have also established an "employee incentive card" system, which is issued regularly and evaluated every two months. Promptly motivate employees with good performance, so as to effectively mobilize the enthusiasm of employees. Every employee will send birthday cakes and birthday cards on their birthdays, so that they can feel the warmth of the company. The company will also assess outstanding employees and departments every quarter and reward them every year. For example, a manager of Dantian Store got full marks in the annual assessment in1February, and the reward was to take his family to travel to the United States and other countries, and was met by the president of the headquarters. It is precisely because he pays special attention to motivating employees that Wuxi KFC has strengthened the joint efforts of the team and the cohesion of the enterprise.