Secondly, the pricing should be suitable for the main consumer groups in the area where the store is located.
Pay attention to word-of-mouth publicity. Many shops are on fire. Most people say that the food in the store is delicious, but if you really eat it, it may be similar to other stores. However, due to some habits, they may have been here once and will come to you next time. Therefore, to ensure repeat customers, we must make the atmosphere and hygiene in the store comfortable to eat.
Do some marketing: You can spend some time doing some small social marketing activities. For example, it is very tempting to let some friends help create a very hot scene in the store for several days in a row. Consumers in China prefer to be lively, that is, they prefer to line up in crowded places instead of going to deserted shops when eating. This is a temptation of trust. Secondly, marketing can be done through the media of the customer groups that you often contact in your store. For example, the customer base is the work of students, and some gifts/discounts can be given to students. The media can be posters posted on campus (not to be seen by security guards) and leaflets distributed to schools. What we are facing is that wage earners and female migrant workers can make the store feel at home, and we should also pay attention to the speed of lunch, such as getting some fast food buffets for office workers and using the word-of-mouth of fellow villagers for publicity.
Remember, what always attracts customers is the value you create for them. For a restaurant, this value can be that they get delicious food when they are greedy, quick service when they are in a hurry, unexpected surprises on birthdays, homesickness when they get together, and so on. You must know more about these values to attract customers and let them recognize them with sincere service.
In addition, in the direction of business, you should pay attention to whether it is suitable for the customer base you are facing. If necessary, some types of services can be added, such as fast food buffet, steamed bread, pancakes and so on. Especially cakes and zongzi, this may be an unexpected magic weapon, and many customers will come here!