Haidilao started as a hot pot store. After decades of accumulation, it has gradually shaped its own brand and C-end influence. After listing last year, its market value has exceeded 111 billion. At present, there are about 811 stores around the world.

His business model canvas is as follows:

Its customers are mainly hot pot lovers;

the core resources are the store team, product research and development team and brand;

the value proposition is to provide customers with convenient hot pot products that can be cooked by themselves, hot pot products in stores and hot pot products that can be eaten at home;

Customer relationship is to provide customers with the ultimate employee service and to maintain stickiness with customers by points;

the channels are stores, network platforms, shopping malls, etc.

Important partners are bottom materials companies, cold chain logistics distribution companies and food suppliers;

key activities include amoeba management training, supply chain management and product optimization;

The cost structure includes raw material cost, group management fee, personnel training fee, product research and development fee, store rent, etc.

revenue sources include hot pot restaurant revenue, take-away revenue and self-heating hot pot revenue.

From the commercial canvas, we can simply see that Haidilao has evolved from a single hot pot restaurant to a huge catering group with both front and back ends involved.

Haidilao, as a giant in the catering industry, has a very clear talent training and promotion system. It designs a career development path for its employees and clearly shows them the development path and treatment.

In p>2111, Haidilao founded Haidilao University, adhering to the school motto of "hands change fate, wisdom makes dreams come true", offering different special training courses for employees in different positions in the store, involving different types of courses, including culture, system, business skills, knowledge literacy, sand table expansion activities, etc. Through the extension of online and offline training platforms, employees can learn flexibly anytime and anywhere and empower all employees in the enterprise.

You can have a look here if it is useful.

The business model canvas of Haidilao |BCC Xingyuan.