The busy work in May has passed. According to the work of the marketing department in May, the work of the department is summarized as follows:

First of all, in terms of operating income:

In May, the revenue of * * * was RMB, of which the revenue of rooms was RMB, accounting for% of the plan, the average occupancy rate was%, and the average house price was RMB; In addition, the revenue of catering is RMB yuan, accounting for% of the plan; In May, the guest room task was overfulfilled, which was higher than the same period last year. However, compared with April, the decline in revenue is also relatively large; In addition, in May, the catering revenue also exceeded the planned target, mainly reflected in the improvement of banquet table-booking revenue, which accounted for a large proportion of the catering revenue in that month; Summarizing the above operating income in the coming year, compared with last year, it has improved in the same period of this year, especially in terms of room income. Although it has not improved much compared with last year, the proportion of individual customers has been greatly improved in terms of customer structure, which is also in line with the hotel's market positioning; In addition, in terms of catering, although the revenue exceeded this month, the consumption of individual customers showed a downward trend. How to improve the consumption of such customers should be the focus of the next work.

in terms of departmental work, the marketing department completed 13 batches of conference reception in May, including the reception of in-store meetings during the medical device conference, which promoted the hotel brand and won the recognition of customers. In addition, we received a systematic meeting team from Sinochem Tire, kinglake, Zhengzhou Highway Bureau and Shenzhen Foxconn Group. In terms of departmental sales, this month, according to the annual work plan and combined with the guiding ideology of the hotel, we mainly visited customers in the surrounding markets, strengthened the return visit of government tourists and formed effective opinions; At the same time, this month, according to the market situation in June, we actively visited the surrounding conference tourist markets in advance, ensuring the stability of hotel tourists during the off-season; In addition, this month, I completed a visit to customers in Xuchang area, through which I publicized hotel products and opened up some new customers. At the same time, this month, according to the requirements of hotel star rating, all promotional materials in all areas of the hotel were redesigned to make the hotel logo meet the requirements of star rating standards; In addition, this month, the department carried out team building month activities, which strengthened team cohesion and synergy through daily team awareness training and organizing group activities for department personnel;

Public relations and marketing: Mother's Day activities were mainly planned in May; The short message marketing process and standards are formulated, making the short message marketing model a kind of daily marketing; At the same time, the department has re-packaged and redesigned the wedding banquet products in combination with the situation that catering focuses on strengthening wedding banquet products. Now the unified production of the brochure has been completed and will be put into use next month; In addition, this month, the gifts for hotel integral activities were redesigned and promoted, which enriched the types of gifts and attracted customers' further consumption;

The work in May has passed, and there are many shortcomings in the work in May. Based on the market situation and the annual marketing plan of XX, the work in June of XX is now carried out from the following aspects:

1. Departmental work:

The theme activity of this month is determined as the quality service month, and how to improve the customer service level is regarded as the daily work of this month, and the overall customer service level of the department is improved through training and requirements. In addition, this month, the department combined the market situation and task objectives to formulate the third quarter sales task objectives, and mobilized the enthusiasm of the employees through a reasonable incentive mechanism;

Marketing:

This month, the proportion of the hotel's tourist structure will be adjusted to individual customers, supplemented by meetings and supplemented by teams; According to the data analysis of last year and the trend of hotel tourists this year, in order to ensure that the hotel revenue does not drop sharply, the proportion of conference tourists should be appropriately increased to improve and stabilize the room revenue and catering revenue this month, while individual tourists and group tourists are declining due to market conditions;

in the conference market, we should strengthen the visits of shoe city, washing and clothing companies, collect industry information, grasp all kinds of conference information, grasp this season's conference, and ensure the steady increase of hotel income. In the team market, the sales manager actively understands the market dynamics, reaches cooperation agreements with major travel agencies, pays attention to the team price policies of competing hotels in Zhengzhou, and actively reaches an agreement with Korean tour groups to ensure the stability of this tourist source, and at the same time actively develops it. In the individual market, expand the scope of market development, focus on the development and maintenance of major tourist markets, visit surrounding units more, go deep into customers, pay a return visit to customers' real opinions and give timely feedback to hotels; Further strengthen cooperation and communication with various guest room channels; At the same time, this month, we will continue to strengthen our visits to customers in foreign markets, focusing on the development and return visits to Yuzhou, changge city and Pingdingshan;

Marketing activities:

This month, we mainly investigated the moon cake market in this year's Mid-Autumn Festival to determine the hotel sales methods this year;

the above is a summary of the work of the marketing department in may and a plan for the work in June;

Market competitor reports

Statistics of guest rooms in surrounding major hotels in May:

1.* This month, the hotel mainly hosted conferences, and some medical device conferences were also hosted, with the Shoes City conference as the main conference; The trend of individual customers is poor in the second half of the month;

2.* This month, the hotel mainly focuses on the CNPC conference; This month, the price of the team was set at a higher level, and the travel team was not accepted;

3.& The hotel's individual occupancy rate is not high, and its competitiveness is declining due to the serious aging of existing rooms, mainly receiving internal power meetings and guests;

4.& This month, the hotel mainly undertook the medical device meeting arranged by the municipal government, and the rooms were sold at the retail price;

5.& & & The rental rate is higher in the first half of this month; It has been declining in the second half of the month;

based on the above hotels and the overall situation in may, the overall market trend of this month was influenced by the medical device conference. The situation was good in the first half of this month, and the number of individual customers was sufficient, showing a downward trend in the second half; In terms of team market, the number of team tourists has dropped significantly compared with April, and the competition for prices among hotels is also fierce;

after entering June, the overall hotel market has entered the off-season after the Spring Festival, and the number of domestic guests and individual customers has dropped significantly; The conference market is dominated by product launches and order fairs according to different situations;