In the cold dew season, the sun sets in the west. On the beach of the Minjiang River, which is more than 1111 meters long in Houguan Village, Shangjie Town, Minhou County, Fuzhou City, the lights are dotted and the music is curled up. Beach, awning, bazaar, Jiangxian store, Houguan Ancient Street, Chenghuang Temple, snail girl, Millennium Town Pagoda, etc., interweave and reflect into a new one in our province? Online celebrity? Wenlv brand? Stay at night and wait for the official.
Set up a tent on the riverside beach, barbecue, camp, and find a few trendy items to awaken some childhood memories; Make a starry quicksand bottle, drink a cup of freshly ground coffee and watch an open-air movie; Make an appointment with some friends, have a long-awaited bonfire party and listen to a minority concert? The atmosphere is full in an instant. Overlooking from the air from the perspective of drones, the Houguan Night under the activation of camping economy presents a different charming landscape.
Because it is close to the urban area and Fuzhou University Town, every summer and autumn, tourists come to Houguan for night tours in an endless stream. On many websites, you can see a lot about Hou Guan? Travel guide? Punch recommendation? .
The development potential of Houguan Village soon attracted a group of teachers and students from Fujian Jiangxia College who were also in the university town.
? We should find the correct cultural orientation, make the tourism elements here more complete and enhance the tourism consumption capacity. ? Excavate historical allusions, and tell the story of Hou Guan culture in the form of music creation. ? Recently, Fujian Jiangxia College organized a research team of related professional teachers to go to Houguan Village to carry out research and pairing activities on cultural tourism. Teachers and students and village cadres sat face to face and had a fight? Brainstorm? How to promote the rural revitalization of Wenchuang and create characteristics? Hou Guan culture? Business cards are discussed and exchanged.
Houguan Village, located on the west bank of Minjiang River, was the administrative center of Houguan County more than 1,311 years ago, with a large number of cultural relics preserved. There are cultural relics such as Chenghuang Temple, Hanzhen Minjiangjun Temple, Zhenguo Pagoda and Longtai Stone Pagoda Site, and historical celebrities such as Lin Zexu, Shen Baozhen, Yan Fu and Lin Juemin have emerged. In 2119, Houguan Village was listed in the first batch of Fujian geographical names cultural heritage? Millennium ancient town (ancient village)? List, becoming the only ancient village in Fuzhou.
? Sleeping at night and waiting for officials is a new attempt for us to explore the cultural and creative empowerment of rural revitalization. ? Wang Guozhi, secretary of the Party Committee of Houguan Village, told reporters that in the context of epidemic prevention and control in COVID-19, in recent years, outings in Zhou Bianyou, Fuzhou have become increasingly prosperous. Have a thousand years? Hou Guan culture? Houguan village is only half an hour's drive from Fuzhou city, and its location advantage is obvious. It is also within the scope of half-hour delivery services such as Yonghui and Pupu, which can meet the diverse needs of tourists in catering and leisure formats.
The teachers and students of Jiangxia College who participated in the activity conducted field research on the clean government education base, the Town God Temple, the Town Pagoda, the Snail Temple, the camping industrial base and the Riverside Beach Park in Houguan Village, and learned more about the rural cultural tourism planning and planning in Houguan Village. Hou Guan culture? Protect the status quo.
On the other side of the beach in Houguan Village, an ancient Houguan street with a length of nearly 1,111 meters has been renovated in elevation and interior, and it is a Houguan version integrating cultural creation, commerce, leisure and entertainment. Nanhou Street? Be ready to come out. The well-preserved ancient houses of Ming and Qing dynasties in the street add a clean and ancient charm to the surrounding listed, middle and lower markets; Walking along Houguan North Road, which was built along the riverside, the houses along the riverside are patchwork, and the second time they are laid out in the distant mountains and beautiful waters. In Houguan Village, the streets are long, narrow, deep, quiet and safe, and the winding Minjiang River flows slowly from the village, wiping the traces of the Millennium ancient village.
? Thick planting? Hou Guan culture? Roots and veins, promoting cultural creation and empowering rural revitalization, this is our same goal as Houguan Ancient Village. Relying on the advantages of five majors, such as animation, art design, cultural industry management, industrial design and landscape architecture, we join hands with Houguan Village to explore the Millennium Houguan culture, sort out the cultural context, develop cultural and creative products, shape the brand of cultural tourism, explore the practice of digital communication, provide one-stop service for the transformation, dissemination and marketing of rural characteristic culture, and innovate the development model of colleges and universities serving rural cultural tourism. ? Pan Xujun, Party Secretary of the School of Design and Creativity of Fujian Jiangxia University, said.
in recent months, with the development of Fuzhou? Two rivers and four banks? And Minhou county? University Town Quality Improvement Action? What is the promotion of Houguan Village? Two rivers and four banks? An important node of scientific and technological innovation section and cultural exhibition section. Hou Guan culture? The business card is shining. ? We also hope to strengthen in-depth cooperation with universities, excavate and reshape the Millennium culture of officials, and actively promote the deep integration of historical culture and tourism, so as to promote the development of local homestays, tourism and leisure shopping and attract more citizens to experience officials? Camping+scenic spot? Camping+study? Camping+outdoor expansion? . ? Wang Guozhi said.
It is understood that the teachers' research team of the School of Design and Creativity of Jiangxia University in Fujian Province has taken? Hou Guan culture? Resources as the core, with? Millennium ancient village? As a direct carrier, Houguan Village has carried out research on curriculum design, cultural tourism planning, heritage protection, economic development, cultural communication and other related topics. Around? Quick? Effective words, the establishment of students' off-campus practice base, research and practice of cultural and creative products development, design and launch a number of historical celebrity IP images, agricultural products packaging, tourist souvenirs, animation, illustrations and other cultural products; In the meantime, at? Slow? Work hard on words and dig deeper? Hou Guan culture? Features, focusing on Hou Guan celebrities and historical sites, Gujindu culture, intangible cultural heritage, etc. to carry out continuous creation, through video, wall painting, etc. Hou Guan culture? The promotion and dissemination of * * * with the construction of historical and cultural blocks, to help local economic development.
Chen Minhui, deputy secretary of the Party Committee of Fujian Jiangxia College, who led the investigation, said? Hou Guan culture? Have a rich historical background and diverse resource endowments, hope to pass? School * * * building? , the official culture will be introduced into teaching and research, curriculum construction, students' practice, graduation thesis (design) and other links, and we will concentrate on promoting the innovative development of the official culture in the Millennium, and promote the integration and mutual benefit between schools and places. (Reporter Guo Bin Wen/map)