The theme is like a heart, and the whole body needs to start a topic around it.

Some people have set a big theme and want to cover everything.

Knowledge theme of WeChat official account:

Medicine, biology, workplace, machinery ...

Information WeChat official account theme:

Entertainment news, food express, economic express, fashion brief. ...

The topic range is too wide, and the articles written are often patchwork. Without consistency, fans can't catch your message.

So what should we do? Refine the big theme:

For example, in the fashion industry, the company can be subdivided into fashion beauty, fashion clothes, fashion accessories and so on.

Fashion beauty products (such as foundation, eyeliner, etc. ) You can not only refine the theme, but also customize the theme, such as winter theme and Christmas theme.

In short, the finer you divide, the more distinct your theme will be.

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After all, the ink in the belly is accumulated by experience and it is impossible to reach a high standard.

In this cumulative process, "processing" is particularly important.

Write an outline

The skeleton first recreates the flesh and blood. Once you have a skeleton, you can't go wrong by adding color to it.

When you carry it, you can try to extract the context of the article, what to say first, and then list what one by one, so that you can understand the structure and characteristics of the article and why those very popular articles should be written like this.

If you haven't made an outline at first, you can choose one as your skeleton after summing up the laws of others.

Write a short essay.

As an operator,

First of all, we must never forget the necessity of thinking and studying users' thinking.

Second, you can't give up reading with thinking. Your basic skills are accumulated over time, and no one can reach the sky in one step.

Third, it is very important to use the essence extracted by yourself in sentences.