Market experiment method.

Several key indicators that should be paid attention to in Tik Tok live broadcast;

1. On-site sales:

Sales is the data index that can best reflect the live broadcast's carrying capacity, but it needs to comprehensively analyze the data trend over a period of time to reflect the live broadcast's carrying capacity more truly. From the estimated sales volume and sales volume of each live broadcast, we can see whether the live broadcast effect is stable for a period of time. Once there is a downward trend of data, it is necessary to find out the reason as soon as possible and adjust the strategy to ensure the stability of live broadcast data.

2. Real-time exchange rate:

If the audience in the live broadcast room is interested in the goods, they will definitely click on the shopping cart to check the details of the goods, which can be reflected by the barrage of "the number of people who are buying" in the live broadcast.

3. The audience retention rate:

The longer users stay in the live broadcast room, the more interesting the content is. The higher the popularity of the live broadcast room, the system will recommend your live broadcast room to more people, similar to the recommendation mechanism of vibrato video. Therefore, for the hot spots in the live broadcast room, it is very helpful to retain the audience in the live broadcast room and improve the audience's stay time.

4. Real-time user portrait data:

The user portrait in the live broadcast room is the key data that Tik Tok live e-commerce needs to analyze, and the delivery is based on the needs of users in the live broadcast room. The user's portrait in the live broadcast room includes age, gender, interest, source, etc. After mastering these data, whether it is the choice of products or the optimization of live broadcast rooms, we can find a breakthrough point.