1, poor management: Sanya Phoenix Seafood Plaza's poor management, poor quality of food, poor service, etc., leading to customer dissatisfaction and loss, thus affecting its business situation.

2, the pressure of competition: Sanya is a tourist city, the catering industry is highly competitive. Phoenix Seafood Plaza is surrounded by other more attractive or more distinctive dining venues, it will affect the number of its customers and income.

3, the impact of the epidemic: since 2020, the new coronavirus epidemic on the entire food and beverage industry has caused a greater impact, seafood plaza is no exception. The operators of Phoenix Seafood Plaza in Sanya did not take effective measures to deal with the epidemic, resulting in a decline in business conditions.