Jiang Xiaoyu, executive vice president of the Beijing Organizing Committee for the Olympic Games (BOCOG), once revealed to the outside world at an international media seminar that, after adjustments, the BOCOG had determined that the budget for the Games would be as follows: the total revenue would be 19.54 billion yuan (US$2.363 billion), the total expenditure would be 19.41 billion yuan (US$2.347 billion), and the surplus would be 130 million yuan (US$0.16 billion). 0.16 billion U.S. dollars). In other words, by August 24, 2008, when the 29th Olympics are over, Beijing will sit down and take stock of its income and expenditure and will find that it has earned 130 million yuan.
However, some industry experts believe that 130 million yuan is just a preliminary estimate, because China's economy is developing rapidly, with 1.3 billion people more enthusiastic about the Olympics than any previous Olympic Games host country, the 2008 Olympic Games market development will be better than expected, so the winnings will be even greater. So, how much money can the Beijing Olympics actually earn?
The loss of the last Athens Olympics caused widespread concern, public opinion is that the Athens Olympics cost ten billion dollars, forming a huge deficit. But some experts in the industry said that a large part of the $ 10 billion belongs to the Athens infrastructure and environmental improvement expenditures, and the real directly for the organization of the Olympic Games is not much. Urban infrastructure construction and environmental improvement is a long-term initiative, but also a good thing for the benefit of the people, can not simply think that this part of the cost is also the Olympic Games expenses. In fact, the Athens Olympics have already been settled, with $2.4 billion spent.
Jiang Xiuoyu that the Olympic economy is a big concept, covering a variety of aspects, multi-level content, can play "cards" quite a lot. The first is the "Games economy", that is, the investment and consumption directly related to the organization of the Olympic Games. The second is the host city economy card. The third card is the host country card. Hosting the Olympics will promote China's economic development as a whole. The fourth card is the China card and the world card. Including cultural fever, economic fever, tourism fever, catering fever and so on.
Whether the Olympics can make money, if mainly refers to the organizing committee's income and expenditure, it is only a part of the Games economy. We usually say 280 billion yuan of Olympic economic cake, most of which belongs to the cost of urban infrastructure construction. And the organizing committee's funds are mainly used for the organization and operation of the Games. Beijing Olympic Games can make money, for the organizing committee, the focus is to do a good job of market development of the Olympic organizing committee.
"The finances of the Beijing Organizing Committee of the Olympic Games, in the bid when there is a budget, income of $ 1.625 billion, expenditure of $ 1.609 billion, a surplus of $ 0.16 billion, or $ 16 million. At that time, we are now after the financial budget adjustments, security and public **** health and so on will increase some accordingly, but it is expected that our market development income will have a more substantial increase than the original forecast, so we can still ensure a 'slight surplus'." Jiang Hao-yu believes.
The Olympic economy is both an attention economy and a brand economy. The Olympic Games for some companies to establish a good image for their brand to the world provides a rare opportunity and stage. Since September 1, 2003 Olympic Games, "market development plan" since the start, at present, the Bank of China and other 10 have signed up to become partners of the Beijing 2008 Olympic Games. The call for sponsors, which was officially launched at the end of March this year, has also borne fruit recently --- six companies, including UPS, have become sponsors of the Beijing Olympics. In the near future, several other companies will sign with the Beijing Organizing Committee of the Olympic Games to become sponsors of the Beijing 2008 Olympic Games.
Jiang said, "Given the high motivation of corporate sponsorship, the prospect of market development for the Beijing Olympics is quite optimistic." Rumor has it that the amount of partner sponsorships for the Beijing Olympics even greatly exceeds the amount of sponsorships for the IOC's global partners (TOP sponsors), which will bring huge revenues to the Beijing Olympics.
In addition to the market development revenue from the Games themselves, about 50% of the budgeted revenue from the Beijing Games is allocated by the IOC, 1/10th comes from ticket and souvenir revenue, and about $200 million to $300 million is provided by IOC sponsors.
"The Beijing Organizing Committee's goal of winning $16 million is completely achievable." Jiang Xiuyu said, but this is definitely not to say that Beijing can only earn 16 million dollars by organizing an Olympic Games. It's not the same concept, because corporate earnings, government earnings, and the wider earnings of society are not tallied on the organizing committee's books.
The 2008 Olympics will be a clear boost to the economy of Beijing and China as a whole. In the seven years after the successful bid, the Beijing Olympics will boost Beijing's economic growth by 1 to 2 percentage points per year, and China's economic growth by 0.3 to 0.4 percentage points.
Wei Jizhong, president of the Beijing Olympic Economic Research Association, said that for a big country in economic transition like us, it is more important to calculate the long-term economic development of the big account. Sports and economy are connected, not only means commercial interests, Olympic economic gains and losses are not only the organizers in an Olympic Games on the profit and loss. More importantly, a country's overall economy can be sustained after the Olympic Games healthy development, only then can be considered a truly perfect Olympic Games.
Therefore, the Beijing Olympics can earn how much money, we can not just focus on the Beijing Olympic Organizing Committee's income and expenditure, but also to see the entire Olympic economy on Beijing and even the country's economic pull as well as the human environment and technical means of progress.