Current location - Recipe Complete Network - Catering training - There are countless empty tables in Haidilao, but customers are questioned in line. Is this hunger marketing?
There are countless empty tables in Haidilao, but customers are questioned in line. Is this hunger marketing?

Well, the brand Haidilao is very famous in China. At that time, there were consumers' reactions. When Jinhua's children had empty tables, customers had to wait in line for several hours. Some consumers questioned that this was the impact of hunger, and the store responded like this: "At that time, some employees were on shifts, and some areas would be closed." And the store manager also stated that there was no thirst-quenching situation in the store.

In fact, if we look at this matter from the perspective of hunger marketing, it is not hunger marketing. After all, hunger marketing is a marketing method, which requires a lot of advertising before. This situation of Haidilao is obviously caused by the shortage of manpower. If more kiosks are opened to increase income, the service quality will inevitably decline, and the dining experience of diners is also extremely poor because of the insufficient number of people.

Based on Haidilao's influence, management mode and service method, it is actually a star store, and there is no need to use this method for marketing except for advertising and activities arranged by the headquarters.

So, from this point of view, the store's statement is still credible. You should know that the business hours of hot pot restaurants are very long, so the staff must work in two shifts or even three shifts, and the staff ratio of each store is optimized. If there is a shift problem, there must be a staff airport, so it is possible to reduce the location of the card counter to improve service quality and efficiency.

And for a big brand like Haidilao, based on its reward and punishment system, the more times you pick up customers and turn over Taiwan, the higher the turnover, and the higher the bonus and salary of employees. In this case, how can people not work hard to pick up customers?

In fact, this kind of behavior is the same as some counter businesses. Some enterprises with special business nature have various windows, such as charging, taking medicine, invoicing, methods, etc. Although these windows are all windows, because the businesses we accept are all different, if we go to the wrong window or queue up in the wrong line, people will not be able to accept them. One is because of the authority, and the other is not for this window.

In fact, Haidilao is the same. Although it seems that there are empty seats, in fact, the staffing in the store is calculated according to the "table". No matter how excellent the employees are, there is a critical point in service efficiency and quality. Once the number of diners exceeds this critical point, the service staff will easily make mistakes, thus affecting the dining experience of consumers. Therefore, the store only opens some card tables, which may be due to staff shortage or backwardness.

Everything still depends on the overall situation. This store has also given an explanation plan. It is also very simple to verify the authenticity. Just give up one day and observe in the vicinity of that store for one day to get the result. Don't make a wild guess until you have substantive evidence.