The hot pot category in catering has two obvious short boards: first, the product homogenization is relatively strong; second, the seasonal influence is more obvious.

Subject to these two obvious shortcomings, a good hot pot restaurant marketing is never easy. But it is recommended that you can try from the following aspects:

One, category segmentation. The same is to do hot pot, but the value provided to customers can be different. Haidilao sells value for money service, Bannu hot pot on the highlights of the dishes, focusing on tripe hot pot. The market is also what fat sheep hot pot, fat beef hot pot, etc., so it is recommended that you also find a segmentation of the category, to make it the best.

Two, scene marketing. Immediately the college entrance examination. For the candidates, you can get 50% discount with the acceptance letter, 211 or 985 colleges and universities can be free. Friends party, more than 5 people discount, the more the number of people the greater the discount. Free dishes for family gatherings. To honor the elderly activities, the elderly over 60 years old, 50% off.

Third, fan marketing. Make full use of new media, product innovation crowdsourcing, or marketing program innovation crowdsourcing. Set a number of first, second and third prizes. The first prize winner can become a permanent gold card members, into the store consumption forever free of charge. The second and third prizes are given cash prizes and discount rewards, the number of people in the coverage range can be more to develop their own fans.

Four, increase promotion channels. Takeaway platforms, a variety of new media should be utilized to expand publicity. Launch the staff publicity, to attract around the relatives and friends get together discounts, friends of friends get together discounts, and so on.

The above suggestions for your reference.

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