A year's plan is in the spring, a day's plan is in the morning.

Doing anything should have a plan, business plan is to do for the business plan, specific should include the following information:

1, do what project

2, how to do this project

3, what resources are needed

4, to achieve what effect

Of course, each of these items need to be more detailed to write down. For example, let's say we are currently doing Tiktok.

Why do Tiktok?

Because the short video trend is very good, the country is now so well developed, the commercial value is very large, an account can be taken with the goods can be advertised, you can make money.

Why not Shaketok?

Because Jieyin is too mature, there is no way to squeeze in, now the head account creation are very professional, I do not have a stronger team than them.

So what makes Tiktok OK?

Because Tiktok has more users than Joyo, with 2 billion installed base, but fewer creators than Joyo, and the head accounts are all still very small, and the content created by their head accounts is very simple, so it's very easy to outperform them in terms of content.

So what are you going to do?

I can carry domestic short videos while learning to create my own, Tiktok has a creator fund, as long as you post a video with playback there is a creator fund to support, do not need to wait for the account to do up, wait for the account to do up to all their own creation of the video, or remake domestic content, so that you can also pick up the ads and carry goods.

That would be a complete plan, from what to do to how to do it to why.

While not having a plan doesn't necessarily mean starting a business will fail, not having a plan will definitely leave you scrambling.