Tik Tok's common categories of goods are fine women's wear, fashionable men's wear, beauty care, food and beverage, hand-held peripheral products and maternal and child products. 1, boutique women's clothing: focus on the upper body effect of the product, strong visual output, can quickly seize the minds of consumers to stimulate transformation. 2, the trend of men's wear: emphasizing the characteristics of performance and simple process. 3, beauty care: for beauty care and personal care, the market demand is also extremely huge.
what are the common types of goods carried in Tik Tok?
1. Boutique women's wear
Most of the accounts are clothing wear and display content, accounting for over 62%. This kind of content display form conforms to the shopping trend of female consumers, focuses on the upper body effect of products, has strong visual output, and can quickly seize consumers' minds to stimulate transformation.
According to the number of Tik Tok fans of these accounts, 52% are in the range of 1 million to 311,111, followed by accounts below 1 million, accounting for 28%. It can be seen that there is still a great opportunity for women's clothing accounts in Tik Tok, and there is no need for more fans to settle down. As long as we have a good grasp of the demand of the Tik Tok platform, we will have a great chance to get on the list of good things and achieve the goal of strong goods.
2. Trendy men's wear
Trendy men's wear is still the mainstream. Because the men's wear category will weaken the model display and collocation effect, there are many good species of grass, which is consistent with the characteristics of men's shopping that emphasize performance and simple process, so we can see that some videos can be transformed simply by listing commodity pictures.
3. Beauty personal care
The audience of beauty personal care is mainly women. Influenced by the combination of short video and beauty, and the concept of value first in today's society, most young women are still very concerned about their appearance and makeup.
Where there is concern and love for beauty, there is demand. Therefore, the market demand for beauty cosmetics and personal care is extremely huge. Relying on good species of grass and situational advertising implantation, the sales of beauty products are becoming more and more mature.
4. Food and beverage
As a kind of low-cost and widely accepted by consumers, food and beverage is also a popular category in live broadcast.
Most people who bring goods are short videos of food, or short video accounts that are common in personal operations. Although the profit of food and beverage is weak, it can also achieve a lot of income if the sales volume is high.
5. Hand-made peripheral classes
A TV series or anime fire will give birth to various hand-made or peripheral classes, and these hand-made or peripheral classes have their own heat.
As long as the popularity of this drama hasn't gone down, then most of the fans who are attracted by this drama are likely to be potential customers of these hands and surrounding areas.
When a drama is on fire, there are at least dozens of surrounding areas or hand-made ones, but if several dramas are on fire, will more surrounding areas be born? There is no doubt that hand-made and peripheral categories are also one of the popular categories of goods.
6. Maternal and child products
The vast majority of products displayed and sold are toys, which also expands the consumer groups of this category, not only confined to pregnant and lactating women and young children, but also many toys of unlimited age can be included in the list, greatly increasing the consumer audience under this category.
For example, in the recent reunion of the fire, there are many heroic hand dolls on the list, which are extremely hot. Of course, pregnant mothers wear clothes, cute baby supplies and other content still have a place.