the construction of Ningbo Hangzhou Bay Bridge is of great and far-reaching strategic significance for the rapid, healthy and coordinated development of Ningbo and even the region's economy and society. Bridge construction is beneficial to connect with Shanghai, improve Ningbo's opening-up level at home and abroad, promote the process of economic integration in the Yangtze River Delta, improve the highway network layout and national trunk lines in the Yangtze River Delta, relieve the pressure of expressway traffic in Shanghai, Hangzhou and Ningbo, build Ningbo into a transportation hub in the south wing of the Yangtze River Delta, further enhance Ningbo's regional advantages, and promote the coordinated development of tourism in Jiangsu, Zhejiang and Shanghai.

"The construction of Hangzhou Bay Bridge in Ningbo will end the long-standing economic phenomenon of Ningbo Peninsula, make Ningbo more receptive to the radiation of Shanghai International Financial Center, and have a stronger foundation for Ningbo to become a regional financial center in the south wing of the Yangtze River Delta." A senior financial person in our city said this when talking about the influence of bridge economy on Ningbo's financial industry. The steady development system of the financial industry is still not perfect. In recent years, the strong development of Ningbo economy has provided a good economic environment and development space for the financial industry. Especially this year, the city's finance showed a sustained, rapid and steady development trend. By the end of September, the balance of RMB deposits in financial institutions in the city had reached 251 billion yuan, a year-on-year increase of 38%; The balance of various loans reached 211.7 billion yuan, up 49% year-on-year, and the two indicators were in the forefront of similar cities in China. However, as a financial service system with a rare deep-water port in the world, a developed private economy, a large proportion of county economy and outstanding export-oriented characteristics, Ningbo's financial system still has many places that are not suitable for the requirements of economic development. The penetration of financial market is not strong enough, the structure is too simple, there is basically only a unified national market, there is no regional financing market, and the financing function of capital market is insufficient, so it is difficult to meet the multi-level financial needs of various economic sectors; Lack of senior financial talents, low financial innovation ability and high homogeneity of financial products can not meet the personalized service needs of customers. The two-way movement of Ningbo-Shanghai capital flow is more obvious. The opening of the bridge provides convenient conditions for Ningbo's financial industry to accept Shanghai's "radiation". After the completion of the bridge, the one-way movement of capital flow between the surrounding areas and Shanghai will also change. The two-way movement will enhance the ability of all localities to actively accept Shanghai's radiation drive, industrial transfer and industrial support, and competition and cooperation will be further strengthened. A professional of the People's Bank of China pointed out that the construction of the bridge has accelerated the optimization and adjustment of Ningbo's industrial structure, upgraded the industrial level, and created good conditions for Ningbo's economic development by leaps and bounds. Finance is the blood of modern economy. If Ningbo really wants to become the economic center of the south wing of the Yangtze River Delta, it must be the corresponding regional financial service center. Ningbo should make use of the experience of foreign-funded financial institutions in Shanghai to develop offshore business and make a difference in promoting the internationalization of enterprises. In the offshore market, strengthen cooperation with the international capital market and support Ningbo private enterprises to "go global". At the same time, we will strengthen cooperation with Shanghai in the cultivation of financial markets such as stocks, bonds, foreign exchange and lending, and enhance the internationalization level of Ningbo's financial capital market. In addition, Shanghai's unique information and talent resources in finance can be used by Ningbo more conveniently, making up for Ningbo's lack in this respect, resulting in the "Su-Kun effect", which can solve the talent and information bottleneck in Ningbo's finance. Bridge economy tests the level of financial services. Bridge economy is an investment-oriented economy. In addition to the fixed assets of the bridge itself of RMB 11.76 billion, a large amount of funds must be invested in the related hydropower network and road transportation facilities, which is also an opportunity for Ningbo's financial industry, especially banking institutions, to test and improve the service level. After the start of the bridge, cross-regional financial services such as financing, settlement, credit standing and wealth management will become necessary. How to build various electronic banking service platforms for the bridge construction enterprises and the multinational corporations and enterprises that will enter in the future, provide fast and convenient collection and payment services in local and foreign currencies, and provide short-term financing tools such as loans and bills and capital market financing tools such as equity and debt financing. With the acceleration of world economic integration, more and more multinational companies and enterprise groups will set up companies and enterprises in different regions to realize cross-regional operation. In this case, in order to reduce the cost of capital operation, enterprises need to concentrate on operating the resources of each branch, and regional financial cooperation is also imperative. After becoming the economic hinterland of Shanghai's three international financial, trade and economic centers, Ningbo Finance has a broader stage to display its talents. As night falls, Tianyi Square is still lively. Business circulation industry has been promoted by the bridge. Our reporter Zhu Weiguang's construction of Ningbo Hangzhou Bay Cross-sea Bridge, which connects Shanghai International Platform, has shown a clearer business opportunity for the business circulation industry in our city. International business enterprise groups have entered the Ningbo market. A person in charge of the Trade Bureau told reporters that Ningbo has become one of the key cities pursued by international capital. After the news of the bridge construction came out, Ningbo was further favored by international business giants, and many competitive international business enterprise groups such as Wal-Mart began to enter the Ningbo market. Not long ago, more than 111 international buyers came to Ningbo to set up an international procurement center or discuss projects in Ningbo. Carrefour, Metro and other enterprises that have tasted the sweetness in Yongcheng and found a new round of business opportunities from the "bridge effect" are in full swing to expand their commercial sites in Ningbo. In the case of Suning and Yongle's large household appliances entering Ningbo first, Gome, the most powerful household appliance in China, is also optimistic about the influence of the bridge on Ningbo, decisively entering the central business district of Yongcheng, fighting a low-price promotion war, and shifting its business vision to neighboring counties and cities such as Cixi. According to the analysis of relevant persons, with the continuous extension of the bridge to Shanghai, foreign businesses will frequently enter Yongcheng, forming a business pattern of docking and mutual radiation between Shanghai and Ningbo. The speed of chain operation between large supermarkets and commodity markets in Shanghai and commercial enterprises in Ningbo will also be accelerated by the bridge, and the formation of this format will accelerate the development of traditional commerce in our city to modern chain scale. The aggregated business circle brought about by the bridge has begun to take shape, and Ningbo Trade Logistics and Market Trading Zone is planned and built aiming at the throughput of trade logistics formed after the start of the bridge. Century Oriental, the largest commercial center in our city, which is being built in jiangdong district, has invested heavily to build a new commercial district in the "East" of Yongcheng, seeing that the business district of Zhongshan East Road will become more crowded after the completion of the bridge. At the same time, Cixi, which has the advantage of being close to the "bridge", has also built a large-scale tourism and leisure shopping center by the bridge. Yuyao China Plastic City, which has matured day by day, will further integrate the advantages of logistics park and plastic Expo, and build a trading platform that can adapt to the business circulation in the Yangtze River Delta Economic Zone after the completion of the bridge. Zhenhai Renewable Resources Processing Park is the largest of its kind in our city at present, and the existing advantages of port material circulation and the logistics shock wave formed by the bridge will make this park even more powerful. The construction of the bridge has made China Aquatic City in Shipu more aware of its urban position in Shanghai. The shortening of the land distance has created better conditions for Xiangshan's rich seafood to be put into the Yangtze River Delta cities. Great opportunities for the development of the catering industry have come. In recent years, the catering industry in our city has made great strides in Shanghai and other cities in the Yangtze River Delta. The construction of the bridge is a great opportunity for the catering industry in our city. The specialty of Ningbo is seafood, and the rich fish resources in Xiangshan and Ninghai provide a material basis for the strength of seafood brands in the catering industry. It is a pity for the catering industry that it is difficult to guarantee the freshness of fresh aquatic products by long-distance transportation. For example, air transportation or adding fresh-keeping equipment for land transportation vehicles will increase the cost. To this end, Hantong and other large catering enterprises are puzzled to expand the markets of other cities in the Yangtze River Delta. With the opening of the bridge and the shortening of the distance between Ningbo and the Yangtze River Delta, the seafood flavor of Ningbo will float further and wider in the Yangtze River Delta. Ningbo's goal of building a commercial city in the south wing of the Yangtze River Delta will become closer and more realistic with the birth of the Hangzhou Bay Bridge in Ningbo. Zhang He Bridge shortens the distance between cities in the Yangtze River Delta, and an exhibition city group like Frankfurt, Cologne, Berlin and Hanover will rise in the Yangtze River Delta. A beautiful blueprint is in front of us. Ningbo people who are good at doing business and catching business opportunities want to take advantage of the bridge effect to get a share of the World Expo and win the development opportunities of the convention and exhibition industry. Our city has inherent advantages in developing convention and exhibition industry: a number of influential industries in China, such as clothing, machinery manufacturing, household appliances, consumer goods and molds, have laid a solid industrial foundation for it; Beilun Port and Ningbo Hangzhou Bay Bridge will make our city a transportation hub; Fashion Festival, Zhejiang Fair and other brand exhibitions are gradually emerging. There are more than 31 professional exhibition companies in our city, which are engaged in exhibition management, exhibition service and exhibition hall management. Asia Exhibition Center, Tianma Convention and Exhibition Center and other venues have a total exhibition area of over 111,111 square meters, including Ningbo International Convention and Exhibition Center with 91,111 square meters and 3,111 standard booths. Its facilities and scale are first-class in China. At present, there are more than 51 exhibitions in our city every year, and the themes of the exhibitions involve clothing, automobiles, residential products, consumer goods and so on. Among them, Ningbo International Fashion Expo, China International Consumer Goods Expo and other exhibitions have gradually emerged at home and abroad. However, compared with Beijing, Shanghai, Guangzhou and other famous domestic convention and exhibition cities, especially with the development of international convention and exhibition industry, Ningbo's convention and exhibition industry is not fully developed in terms of quantity, scale and popularity. In order to survive and develop, the convention and exhibition industry in our city must give full play to its own advantages, connect with Shanghai and integrate into internationalization. We should aim at the needs of Shanghai, provide supporting services for Shanghai, complement each other's advantages with Shanghai, seek development and achieve a win-win situation. The urgent task is to connect Ningbo with Shanghai in management, and there is a lot of work to be done to connect Ningbo with Shanghai. The urgent task is to connect with Shanghai in management. This kind of integration should first be the integration of business philosophy. Market-oriented operation should be strengthened according to the development law of exhibition economy, and the main body of government should gradually withdraw from the exhibition market and change from "athlete" to "referee". The municipal government should bid for the whole society, hire social organizations to be responsible for the operation of Ningbo International Convention and Exhibition Center, and ensure the preservation and appreciation of state-owned assets through market operation. Secondly, the management mechanism should also be in line. Thirdly, the exhibition business model should also be in line. As the exhibition market in Ningbo is not fully developed and the market players are relatively weak, the development of the exhibition industry must rely on the strength of Shanghai to realize the linkage between Shanghai and Ningbo, the integration of information, the sharing of resources and the complementary advantages. This year, the first document issued by the municipal government is "Several Opinions on Accelerating the Development of Ningbo's Convention and Exhibition Industry". The municipal party committee and the municipal government hope to build Ningbo into a famous convention and exhibition city in China and the convention and exhibition capital in the south wing of the Yangtze River Delta in 5 to 11 years. At present, Ningbo is seizing the opportunity of the World Expo, aiming at the gap in the Shanghai convention and exhibition market, focusing on the development of light industry, technology, clothing, food, business, culture and other special exhibitions and fairs, and at the same time promoting the city's culture, tourism and other related industries. The clarion call for development has sounded. According to the business culture and intelligence of Ningbo people, Ningbo will certainly be able to do something amazing at the Shanghai World Expo in 2111, and win a full house applause.

the rise of urban economy and culture and the promotion of urban location not only make the city more attractive to population and talents, but also have a decisive impetus to investment and promote the development of the overall economy at the economic level. With the flying of the bridge, the traffic convenience of Cixi will be greatly improved, which will make Cixi integrate into Shanghai in one fell swoop, truly have a real location advantage, greatly improve the investment environment, enhance the investment value, enhance the stamina of economic development, and accelerate the development of Cixi's real estate industry. The bridge promotes the new urban planning of Cixi and directly affects the development direction, location, type, speed and intensity of land and real estate. The urbanization process of Cixi has also been gradually accelerated, which has promoted the two-way growth of real estate supply and demand; The development of economy promotes the optimization of industrial structure in Cixi, and the real estate industry has become a new economic growth point under the big economic environment. Economic growth has brought about rapid growth of family income and promoted effective demand in the real estate market.

With the prosperity of economy and the gathering of all walks of life, more and more foreign workers are coming (for example, Hangzhou Bay New District will be built into an industrial new city with a population of several hundred thousand), which has brought new residential demand and new demand for commercial and office buildings to Cixi real estate, and also required the diversification of real estate product development, and subsequently, Cixi real estate has been upgraded in an all-round way.

At present, the homogenization of the real estate market is quite serious, and the product design update and people-oriented apartment layout are not completely achieved. Some developers just copy some projects that are not so good in the field to the market. In huxing design, we do not pay attention to the needs of owners, but consider how to make more profits, which leads to the obvious large huxing structure in the market. As a real estate developer, it is necessary to innovate products again on the basis of meeting the needs of owners, use new building environmental protection materials, introduce new design concepts, and guide a new lifestyle. This kind of guidance not only includes the emergence of new residential varieties, but also includes the improvement of property management service level; It not only meets people's needs for upgrading product quality, but also includes spiritual needs such as brand and identity. At the same time, it can improve the living standard and quality of the city.

economic prosperity has created a huge real estate consumption market and brought great opportunities for wealth creation. The most concentrated embodiment of this is the prosperity of urban commerce. The business district is the soul of urban economic vitality and the main symbol of urban bustling landscape. Based on this, the emergence of Cixi Central Business District has effectively promoted the prosperity and development of commercial real estate in Cixi. Externally: The bridge integrates the transportation, culture and tourism of the Yangtze River Delta, which promotes the leap-forward development of Cixi tourism, improves people's psychological expectation of the bridge construction, attracts more investors and tourists to start businesses and sightseeing in Cixi, and brings huge business investment and tourism shopping consumption. Cixi Central Business District has become a powerful service platform for economic development and city image display. Internally, if there is a large enough group in a city or a region to pursue different consumption and life styles, we know that there is a business/business district in this place, and there are enough business leaders, enough business white-collar workers and enough related service facilities to meet their needs. In the era of bridge economy, Cixi will also become a platform for this group's life and development. The upgrading of real estate development and investment will naturally lead to more strategic thinking!