A good business card should be able to skillfully show the original function and exquisite design of the business card; The main purpose of business card design is to deepen people's impression, and at the same time to quickly associate with their own expertise and interests. Therefore, attractive business cards are often vivid and interesting.
Business cards are usually designed with envelope stationery. When designing, you should not only refer to other people's opinions, but also refer to other people's business cards; Because exquisite design can invisibly increase the trust of the other party, the content of business card design should be gradual. The following is an introduction to the business card design process:
1. Select the paper suitable for business cards.
2. Decide the size and shape of the business card design.
3. Establish the location of the design or company logo.
4. Follow the design of envelopes and stationery.
5. Make a series of supplementary designs.
6. Reserve space for names and titles.
7. These marks are the same color and font as envelopes and stationery.
8, put forward a variety of design styles.
Designing this course requires the accumulation of experience; Although I don't have the ability to design, it is also a good design method to refer to the business cards designed by others and then change the layout. Here are a few examples of each partner. The same components, because of different designs, show different business card styles and impressions.
1, text design performance
As we all know, writing is one of the most visual media in human daily life, and it is also the disseminator of academic culture. Font design is to make the spirit of the text proficient and strengthen the charm of the text. Therefore, when characters are used in the design industry, they are not only used to convey information, but also have the functions of [decoration] [appreciation] and enhancing impression.
In recent years, due to the rapid development of advertising and the influence of design trends around the world, whether advertising companies or individuals are engaged in design work, in order to meet business needs or express personal design ideas, in addition to changes in printed fonts; It also produced many novel fonts with decorative and changing characteristics. [Hand-painted font] is a special font that is completely different from traditional fonts on the premise of emphasizing the lightness and creative interest of writing.
When designing business cards, the industry often affects the expression of text modeling. For example, soft pen fonts are suitable for use in teahouses. The theme sources of character design are: the full name of the company in Chinese and English, the initials in Chinese and English, the character logo, etc. Glyphs include Vientiane, design glyphs, carved glyphs and traditional glyphs. Finally, we should pay attention to the coordination of fonts and words, create an atmosphere of layout, and shape famous brands into another new visual language.
2, illustration design performance
Illustrate the content of the scheme, the expression of the theme or the key points of the product in the form of picture books, with illustrations as the purpose, emphasizing the safety of the original, and having a complete and independent visual shaping, which is called illustration. In the modern society with frequent commercial advertisements, illustrations are applied to almost any printed matter with advertising nature, so the form, content and skills of illustrations have also become one of the focuses of advertising appeals.
The choice of illustration can be divided into two categories: [real image] and [abstract]. Designers must consider universality or representativeness when creating, so that they can resort to mental analysis of data, choose elements to remove impurities, and make a combination of shapes and colors. Induce everyone's visual consumption, and have a * * * mood for illustration. Therefore, among the elements of business cards, illustration is an important material to form personality and attract vision. Most importantly, illustrations can directly express the company's structure or industry, thus conveying the understandable reading effect of advertising content.
3, color design performance
Color is a complex language, which has emotional expression, sometimes it makes people feel elated, and sometimes it makes people feel thrilling. In addition to visual effects, color also affects sensory organs. For example, yellow reminds people of acid, soft color is touch, and fragrant color is smell, which can prove how complex and diverse the influence of color on people's psychology and physiology is. Therefore, business card designers should first understand the corporate image of each company when they are engaged in the conventional combination of colors. Color is a combined medium, and the strength of color lies not in the size of area, but in the influence of regular configuration; The hue of color comes from the characteristics of color, and can also be obtained according to the size and position relationship of hue.
Modern people have no color taboo, but TINT, who turns to pursue individuality, can successfully master the application of business card color as long as it can combine the strong feelings felt by consumers. On the other hand, if the power of color to people is not fully utilized, or the color tone is wrong, then no matter how well the content is arranged, it will not attract everyone's attention to the content of the business card. Therefore, when choosing the color of primary color paper for business cards, we must think carefully with design creativity, otherwise the spread business cards may damage the image of individuals or enterprises.
4, decorative frame, sunshade design performance
Decorative frame and shading are the elements of graphic design; In the design of business cards, it is not an essential material, but mostly used for decorative purposes.
Business card design should first attract the attention of the other party, so that the other party can concentrate on understanding the content of the business card; Therefore, writing clear lines or shadows on business cards is sometimes defensive and sometimes challenging. Take decorative frame as an example, the role of decorative frame in arrangement is to control the other party's vision and achieve the purpose of understanding the content; However, if the shaping of the decorative frame is too strong, it will constantly stimulate the readers' eyes and divert their attention.
Therefore, the decorative frame of the business card should have no resistance, and the soft lines are better; Then induce the line of sight to move to the internal theme.
Since the main purpose of decorative frame and bottom spinning is decoration, the principle of not affecting the text effect should be used in color application; Only by distinguishing the relationship between master and deputy can we get clear business card works, otherwise the text will be mixed with decorative frames and shading, which will have the opposite effect on reading.
5, color block design performance
Generally speaking, [color block] is closely related to [surface] and [shape]; For example, when we draw a [square], this square has not yet formed the impression of a curved surface in our consciousness, but when we draw this square in black, the consciousness of the curved surface will gradually increase, so [painting] often has its significance in the formation of the consciousness of the curved surface; From here, we know that the consciousness of shape is based on the front, and the consciousness of surface is based on the back. There is also an equal consciousness trend between the two, that is to say, when you see the shape, you will produce the surface, and finally the color block will naturally exist.
Color blocks can be divided into geometric shapes and non-geometric shapes; Usually, a geometric city has a simple, concise and lively feeling, but if its combination is too complicated, it is easy to lose these characteristics; Non-geometric color blocks can be divided into organic shapes and accidental shapes: objects existing in nature are called organic shapes; What happens by accident is called natural shape, also called accidental figure.
In the design of business cards, color is the main performance. [Golden ratio] is a commonly used design of equal ratio division. Golden proportion has the visual beauty of rational data proportion, which is stable, lively and balanced, and is the best point and proportion of visual design; When typesetting pages, as long as the mysterious principle is used, the visual effect can achieve the effect of stable and beautiful pictures. The gold ratio is 1: 1.6 18, 3:5, 5:8, 8: 13,121,55:89.
6, the design performance of printing processing
In order to make the effect of business card design better and pursue the best visual sense, there are often various printing methods. Now the processing methods commonly used in business card design are described as follows:
1, glazing: business cards can increase patience and beauty. Generally speaking, the common methods of business card glazing include coating ordinary resin (niss), coating plastic oil (PVA), laminating plastic film (PP or PVC), laminating matt plastic film, etc. The above methods can improve the fineness of printing.
2. Roll forming: that is, die forming. Business cards are cut into irregular shapes by steel die-cutting machine under pressure. Most of these business cards are different from the traditional size and have great variability.
3. Press out the convex and concave patterns on the paper to increase the tactile effect of its surface, and such business cards often have a visual sense of relief.
4, commonly known as punching. Perforation similar to loose-leaf picture books; There is an imperfect beauty.
5. In order to enhance the visual effect of the surface, characters or patterns are heated and pressed with hot stamping materials such as gold foil and silver foil to form special luster such as gold and silver; Although there are also gold and silver inks in lithography, the printing effect of the ink can not be as bright as that after bronzing, showing the sense of value of business cards. Software selection: at present, the design of business cards is mainly based on computers, which can be hand-drawn first, but after all, typesetting, color fixing, font setting and font size setting all need computers. Making business cards There are specialized business card typesetting software for sale in the market. At the same time, you can also use other popular office software for design. Content selection: when designing a business card, we must first determine the content of the business card: the content of the business card is mainly divided into words and graphics, and the text content mainly includes: the name, title, position and title, work unit, contact address and contact information of the business card printer; Sometimes you need to list your products or services, your collection account and bank; If necessary, you have to print a detailed map of your company's location and its motto; Graphic content mainly includes pictures, trademarks, lines and shading.
Business card typesetting: after all the contents are selected, they should be arranged to form the framework of business cards. You can sort movies horizontally, vertically and by folding cards. You use your own understanding of the contents of business cards to organically arrange and combine words, pictures, signs, color blocks and graphics, and finally form a business card in the computer. Decorate business cards: Font selection and color selection are the main means to decorate business cards. Changing fonts is the main way to design business cards. There are many people on the business card, and the contents are not necessarily related, so they can be arranged in a scattered way. The font of each content can use different fonts and different font sizes, and the fonts can be specially treated or use different font colors. For the color of business cards, you can use photos or color blocks to match the colors of words and trademarks to make business cards more aesthetic. However, the color choice of business cards determines the price of business cards. You only choose two-color printing, so whether you print photos or color blocks, you can only choose two of the three primary colors (red, yellow and blue) to match with black. You choose three-color printing, and the range you choose is larger, so you can print color pictures; If you want to print more full color, you'd better choose four-color printing. Choosing four-color printing does not mean that you can choose pictures at will. Because of its small size and poor precision, the business card offset press can't compare with the large offset press in printing quality, so it can only choose pictures with large area and low precision when designing. Proofreading and revision: After the business card is designed, you should print it out for proofreading and revision. It is best to output the typesetting and text in the computer first, and you can modify it if you are not satisfied. If you are satisfied with the designed business card, you can complete the design and output film or sulfuric acid paper for printing. How to design a business card?
The basic concept of design is to gather [components] in a field and interact with each other: this function conveys a kind of information in a known background, which is conveyed by visual adjustment and ingenious treatment of components within the design scope. Basically, these elements are composed of fonts, logos and illustrations, plus the dominant effects of black, white and color.
Elements of business cards
Usually, when designing business cards, the form, color and pattern are all designed according to CI manual or stationery. The size and shape are often cut according to the size of the wallet; The content is decided by the customer. In order to make the design unconventional, we should give full play to creative and dynamic ideas and make the designed business cards different from ordinary traditional business cards. Although the expression of business card design varies according to industry, appeal angle or customer; The materials that make up the picture are generally certain, and these materials are important elements of business card design, which are called [components] of business card design.
1, which belongs to formative elements:
Illustrations (such as microscopic or decorative patterns)
Signs (signs formed by patterns or words)
Commodity name (standard font of commodity, also known as synthetic text or trademark text)
Decorative frames and shadows (beautify the layout and set off the theme)
2, belong to the elements of the text are:
Company name (including the company's full name in Chinese and English and business items)
Slogans (complete short sentences expressing corporate style)
Name (Chinese and English title, name)
Contact information (Chinese and English address, telephone, mobile phone, pager, fax number)
3. Other relevant elements:
Color (collocation of hue, lightness and chroma)
Arrangement (the overall arrangement of words and patterns)
These elements belong to the design of business cards, and each has a different mission and function. If these materials are scattered and act alone, they will not be able to give full play to their effects; Therefore, how to make these elements keep in touch and play a unified communication role is an important work of arrangement, which can be said to be the visual unified design of elements; However, it is meaningless to arrange elements only by aesthetic feeling. The real purpose of layout is to beautify the layout and give it functional visual layout. How to arrange the constituent elements
Sometimes, when you try to design a business card, if you don't apply some rules, you may encounter some design bottlenecks when integrating different elements. Generally speaking, in order to effectively arrange the elements on a business card, you must first pay attention to:
1, to improve the psychological contact effect between the other party and the made business card.
2. For artistic design elements of visual communication, graphic processing (graphic design) is given priority. When designing business cards, the problem of composition is the most important. There are ten representative forms of business card composition, such as vertical row, oblique row, concave and convex, cross, radial, graphic, S-shaped, contrast and dispersion. Characters of various shapes are introduced as follows:
1, upright modeling: it has a sense of stability, is a strong composition, and the line of sight will be from top to bottom.
2. Oblique shape: it is a strong dynamic composition, and the line of sight will advance from top to bottom or from bottom to top due to the oblique angle.
3, horizontal: stable and steady composition, the line of sight will move left and right.
4. Cross: A cross composition with symmetrical vertical lines and horizontal lines, which is formed by crossing each line up and down, left and right or obliquely forward. No matter how the inclination of the cross changes, the main eye point will focus on the intersection of the cross.
5. Parallel shapes: vertical parallel, horizontal parallel, oblique parallel, etc. Any kind of arrangement will have the feeling of splitting the layout in two. Horizontal parallelism has a sense of stability than vertical parallelism, and oblique parallelism has a sense of dynamic experience.
6, radial: a variety of situations are unified in one eye point, and the visual effects are diverse and unified.
7, graphics: the line of sight will draw a circular rotation when writing, which can attract attention.
8.s-shape: Opposing conditions can be unified in a relative way.
9. Contrast shape: the kinetic energy composition of the balance force (components of shape and color).
10, decentralized form: although the focus is decentralized, the overall feeling still has a unified atmosphere and effect.